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Country Brand Equity: The Role of Image and Reputation

BAR, Brazilian administration review, 2020-07, Vol.17 (3), p.1-24

2020

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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

RAM. Revista de Administração Mackenzie, 2019-01, Vol.20 (5), p.1-31

2019

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Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

South African journal of business management, 2023-08, Vol.54 (1), p.1-8

2023

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Branding cities, regions and countries: the roadmap of place brand equity

RAUSP management journal, 2021-01, Vol.56 (2), p.202-216

2021

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Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions

BBR Brazilian business review (Portuguese ed.), 2020-11, Vol.17 (64), p.669-685

English ed., 2020

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“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states

Revista brasileira de gestão de negócios, 2018-10, Vol.20 (4), p.599-618

2018

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Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

BBR Brazilian business review (Portuguese ed.), 2018-11, Vol.15 (6), p.606-623

English ed., 2018

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Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?

Revista brasileira de marketing, 2023-07, Vol.22 (3), p.1250-1275

2023

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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

2022

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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

2022

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EDITORIAL

BBR Brazilian business review (Portuguese ed.), 2022-05, Vol.19 (3), p.11

2022

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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

Revista de administração de emprêsas, 2018-09, Vol.58 (5), p.451-459

2018

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Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations

BAR, Brazilian administration review, 2021-04, Vol.18 (2), p.1-32

2021

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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

BBR Brazilian business review (Portuguese ed.), 2016-01, Vol.13 (1), p.69-91

English ed., 2016

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Impact of local and international sponsors on athletics race participants

Revista Intercontinental de Gestão Desportiva, 2021-04, Vol.11 (1), p.1-20

Silva, Alfredo

2021

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Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?

Journal of Contemporary Management, 2023-01, Vol.20 (1), p.444-473

2023

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Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

Mercados y Negocios, 2023-09, Vol.24 (50), p.71-94

2023

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Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers' perceptions

Journal of psychology in Africa, 2020-11, Vol.30 (6), p.551-558

2020

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The dimensions of brand romance as predictors of brand loyalty among cell phone users

South African journal of economic and management sciences, 2014-01, Vol.17 (4), p.457-470

2014

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Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region

BBR Brazilian business review (Portuguese ed.), 2020-11, Vol.17 (64), p.686-705

English ed., 2020

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Approaches that Affect Consumer-Based Brand Equity

Revista brasileira de marketing, 2017-09, Vol.16 (3), p.281-297

2017

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The (non) adoption of fashion trends by the brand Tommy Hilfiger: Study of the autumn/winter 2013/2014 collection

Strategic Design Research Journal, 2015-09, Vol.8 (3), p.105

2015

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The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands

BBR Brazilian business review (Portuguese ed.), 2019-03, Vol.16 (2), p.174-190

English ed., 2019

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Country or Brand: What Matters to Younger Millennials?

BBR Brazilian business review (Portuguese ed.), 2020-05, Vol.17 (3), p.275-292

English ed., 2020

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The meaning of a brand? An archetypal approach

Revista de gestão, 2018-06, Vol.25 (2), p.142-159

2018

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Country Brand Equity: The Role of Image and Reputation

BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Branding cities, regions and countries: the roadmap of place brand equity

Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological states

Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity

Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?

EDITORIAL

EDITORIAL

EDITORIAL

THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS

Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels

Impact of local and international sponsors on athletics race participants

Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea?

Trademark Influence and Brand Experience on Consumer's Loyalty to Fast Fashion Brands

Brand loyalty and the Bangtan Sonyeondan (BTS) Korean dance: Global viewers' perceptions

The dimensions of brand romance as predictors of brand loyalty among cell phone users

Innovation and Brands: The Managers’ Perspective in a Multiple Case Study in a Brazilian Region

Approaches that Affect Consumer-Based Brand Equity

The (non) adoption of fashion trends by the brand Tommy Hilfiger: Study of the autumn/winter 2013/2014 collection

The relational aspects of luxury consumption in Brazil: the development of a Luxury Customer Relationship Perception Scale and the analysis of brand personality influence on relationship perception on luxury fashion brands

Country or Brand: What Matters to Younger Millennials?

The meaning of a brand? An archetypal approach

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