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Here's which 'buy now, pay later' brands are winning on social; BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay

Advertising Age, 2021-09, Vol.92 (13), p.5

Pasquarelli, Adrianne

2021

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Tiktok partners with Influential to help brands find creators; The influencer agency's clients include DoorDash and McDonald's

Advertising Age, 2021-09, p.6

Wheless, Erika

2021

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Creative Agency of the Year Rethink; Canadian indie's simple and attention-grabbing ideas were a welcome antidote to the heaviness of a COVID-weary world

Advertising Age, 2021-06, Vol.92 (8), p.38

Diaz, Ann-Christine

2021

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How 'Squid Game' is winning brands' attention; From breakout stars to memeable scenes, the Netflix hit offers brands a multitude of opportunities to engage

Advertising Age, 2021-10, Vol.92 (15), p.17

Ethan Jakob Craft

2021

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Nostalgia marketing is hot--how brands can use it effectively; For brands with rich histories, it pays to refer to the past while looking toward the future

Advertising Age, 2021-07, Vol.92 (11), p.14

Wohl, Jessica

2021

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How PR agencies are using AI; Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results

Advertising Age, 2023-02, Vol.94 (3), p.10

Yan, Jade

2023

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TikTok dupe culture can boost brand value; Brands are changing their strategies when it comes to knockoffs

Advertising Age, 2023-06, Vol.94 (10), p.1

Pasquarelli, Adrianne

2023

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What brands should know about the metaverse; Companies need to reinvent their marketing playbook for digital worlds

Advertising Age, 2021-08, Vol.92 (12), p.1

Liffreing, Ilyse

2021

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Volkswagen's polarizing April Fools' Day joke built brand buzz, but at what cost? Examining the fallout from the 'Voltswagen' joke that the brand had to end prematurely in the wake of negative press

Advertising Age, 2021-04, Vol.92 (4), p.1

Schultz, E.J

2021

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Why Mastodon isn't a Twitter alternative for marketers; Despite a recent surge in usage, the social media app is not yet suited for brands to reach audiences

Advertising Age, 2022-11, Vol.93 (16), p.1

Hiken, Asa

2022

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Why Jack Morton launched a practice focused on reaching women of color; Only 1 in 10 women of color think brands do a good job connecting with them

Advertising Age, 2022-04, Vol.93 (6), p.8

Bonilla, Brian

2022

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Alcohol-infused Fresca to debut as beverage lines keep blurring; Coca-Cola Co. and Constellation Brands strike deal for Fresca Mixed ready-to-drink cocktails

Advertising Age, 2022-01, Vol.93 (1), p.7

Schultz, E J

2022

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WHAT A DIFFERENCE A DECADE MAKES

Advertising Age, 2019-12, Vol.90 (24), p.24

2019

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Ad Age Leading Women 2022; Our annual list of the women leading change across the industry

Advertising Age, 2022-05, Vol.93 (8), p.8

Ad Age Staff

2022

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HOW TO GET THE MOST OUT OF BRAND COLLABS; Follow these tips to protect your brand

Advertising age, 2020-09, Vol.91 (19)

2020

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WHAT FACEBOOK'S CMO PICK SAYS ABOUT ITS FUTURE; Why the social network replaced a rock-star marketer, Antonio Lucio, with a numbers nerd, Alex Schultz

Advertising Age, 2020-10, Vol.91 (19), p.1

2020

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NEW LESSONS FOR BRANDS GOING BACK TO SCHOOL; Four ways marketers are looking to reach families this fall

Advertising Age, 2020-08, Vol.91 (17), p.12

Pasquarelli, Adrianne

2020

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How NFT worlds battle brands for future of Web3; Fluf World's idealistic co-founders say major companies can join, they just need an NFT like everyone else

Advertising Age, 2022-04, Vol.93 (6), p.20

Sloane, Garett

2022

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Customer Experience Agency of the Year YML; Shop helps established brands gain a digital edge

Advertising Age, 2022-03, Vol.93 (5), p.34

Pasquarelli, Adrianne

2022

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Design Branding Agency of the Year Jones Knowles Ritchie; In work for Burger King and MM's, shop achieved 'maximum x-osity'

Advertising Age, 2022-03, Vol.93 (5), p.32

Springer, Jon

2022

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How ChatGPT, DALL-E and Midjourney are fueling unusual brand mashups; Creators are obsessed with using AI image generators to design the wildest brand combos

Advertising Age, 2023-02, Vol.94 (3), p.1

Sloane, Garett

2023

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PABST BETS ON BEER NOSTALGIA; Brewer hopes for resurgence of classics Jax, Stroh's, Old Style

Advertising Age, 2016-08, Vol.87 (16), p.18

Schultz, E.J

2016

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SOUND STRATEGY: BRANDS MATCH THEIR ATTRIBUTES TO AUDIO; Companies can map a new dimension of identity if they look beyond jingles, licensed songs

Advertising Age, 2015-11, Vol.86 (22), p.30

Neff, Jack

2015

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Why CRM is the top first-party data collection strategy for brands; AI, tech and analytics are taking customer relationship management to the next level

Advertising Age, 2021-11, Vol.92 (16), p.6

Liesse, Julie

2021

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How brands are using TikTok to find super-fan content creators; Brands including Gatorade, MLB and Chipotle have all put out a call for so-called 'creator classes'

Advertising Age, 2021-10, Vol.92 (14), p.7

Wheless, Erika

2021

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Here's which 'buy now, pay later' brands are winning on social; BrandTotal analyzed the campaigns of Klarna, Affirm and Afterpay

Tiktok partners with Influential to help brands find creators; The influencer agency's clients include DoorDash and McDonald's

Creative Agency of the Year Rethink; Canadian indie's simple and attention-grabbing ideas were a welcome antidote to the heaviness of a COVID-weary world

How 'Squid Game' is winning brands' attention; From breakout stars to memeable scenes, the Netflix hit offers brands a multitude of opportunities to engage

Nostalgia marketing is hot--how brands can use it effectively; For brands with rich histories, it pays to refer to the past while looking toward the future

How PR agencies are using AI; Although AI has been used in PR for a while, tools from Edelman, Stagwell and others are adding generative AI and focusing on real-time results

TikTok dupe culture can boost brand value; Brands are changing their strategies when it comes to knockoffs

What brands should know about the metaverse; Companies need to reinvent their marketing playbook for digital worlds

Volkswagen's polarizing April Fools' Day joke built brand buzz, but at what cost? Examining the fallout from the 'Voltswagen' joke that the brand had to end prematurely in the wake of negative press

Why Mastodon isn't a Twitter alternative for marketers; Despite a recent surge in usage, the social media app is not yet suited for brands to reach audiences

Why Jack Morton launched a practice focused on reaching women of color; Only 1 in 10 women of color think brands do a good job connecting with them

Alcohol-infused Fresca to debut as beverage lines keep blurring; Coca-Cola Co. and Constellation Brands strike deal for Fresca Mixed ready-to-drink cocktails

WHAT A DIFFERENCE A DECADE MAKES

Ad Age Leading Women 2022; Our annual list of the women leading change across the industry

HOW TO GET THE MOST OUT OF BRAND COLLABS; Follow these tips to protect your brand

WHAT FACEBOOK'S CMO PICK SAYS ABOUT ITS FUTURE; Why the social network replaced a rock-star marketer, Antonio Lucio, with a numbers nerd, Alex Schultz

NEW LESSONS FOR BRANDS GOING BACK TO SCHOOL; Four ways marketers are looking to reach families this fall

How NFT worlds battle brands for future of Web3; Fluf World's idealistic co-founders say major companies can join, they just need an NFT like everyone else

Customer Experience Agency of the Year YML; Shop helps established brands gain a digital edge

Design Branding Agency of the Year Jones Knowles Ritchie; In work for Burger King and MM's, shop achieved 'maximum x-osity'

How ChatGPT, DALL-E and Midjourney are fueling unusual brand mashups; Creators are obsessed with using AI image generators to design the wildest brand combos

PABST BETS ON BEER NOSTALGIA; Brewer hopes for resurgence of classics Jax, Stroh's, Old Style

SOUND STRATEGY: BRANDS MATCH THEIR ATTRIBUTES TO AUDIO; Companies can map a new dimension of identity if they look beyond jingles, licensed songs

Why CRM is the top first-party data collection strategy for brands; AI, tech and analytics are taking customer relationship management to the next level

How brands are using TikTok to find super-fan content creators; Brands including Gatorade, MLB and Chipotle have all put out a call for so-called 'creator classes'

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