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The Role of Culture in International Relationship Marketing

Journal of marketing, 2014-09, Vol.78 (5), p.78-98

2014

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Company Worth Keeping: Personal Control and Preferences for Brand Leaders

The Journal of consumer research, 2020-02, Vol.46 (5), p.871-886

2020

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Building, measuring, and profiting from customer loyalty

Journal of the Academy of Marketing Science, 2015-11, Vol.43 (6), p.790-825

2015

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Review of the theoretical underpinnings of loyalty programs

Journal of consumer psychology, 2011-07, Vol.21 (3), p.256-276

2011

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Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (3), p.1-21

2015

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Corporate Sociopolitical Activism and Firm Value

Journal of marketing, 2020-09, Vol.84 (5), p.1-21

2020

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Food as Ideology: Measurement and Validation of Locavorism

The Journal of consumer research, 2018-12, Vol.45 (4), p.849-868

2018

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The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

Journal of marketing, 2021-09, Vol.85 (5), p.145-160

2021

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The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

Journal of marketing, 2018-11, Vol.82 (6), p.28-48

2018

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The effect of duration metrics on consumer satisfaction

Psychology & marketing, 2020-03, Vol.37 (3), p.441-456

2020

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The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

Journal of marketing, 2018-11, Article jm.17.0360

2018

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When Cause‐Marketing Backfires: Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products

Journal of consumer psychology, 2021-07, Vol.31 (3), p.532-550

2021

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A Values-Complementarity Model of Social Movement Influence on Entrepreneurship

Journal of management, 2024-04

2024

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Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing

Journal of business research, 2022-05, Vol.144, p.987-996

2022

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Relationship Marketing

Handbook of Business-to-Business Marketing, 2012

2012

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Living on the Edge? Political Extremeness and Normalizing Consumption

Advances in Consumer Research, 2019, Vol.47, p.504-505

2019

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By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control

Advances in Consumer Research, 2016, Vol.44, p.389-389

2016

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All You Need is Love: Focusing on Brand Attachment Self-Affirms against Social Loss

Advances in Consumer Research, 2014, Vol.42, p.408-409

2014

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Review: Review of the theoretical underpinnings of loyalty programs

Journal of consumer psychology, 2011-07, Vol.21 (3), p.256-276

2011

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Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages

Advances in Consumer Research, 2014, Vol.42, p.276-281

2014

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How Social Integration Leverages Interpersonal and Brand Trust

Beck, Joshua T

2014

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Methods of Public Influence

Handbook of Research Methods in Consumer Psychology, 2019, p.192-207

1, 2019

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Consistency and Change in Idiographic Personality: A Longitudinal ESM Network Study

Journal of personality and social psychology, 2020-05, Vol.118 (5), p.1080-1100

2020

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A Mega-Analysis of Personality Prediction: Robustness and Boundary Conditions

Journal of personality and social psychology, 2022-03, Vol.122 (3), p.523-553

2022

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The geographic decentralization of audit firms and audit quality

Journal of accounting & economics, 2019-08, Vol.68 (1), p.101234, Article 101234

2019

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The Role of Culture in International Relationship Marketing

Company Worth Keeping: Personal Control and Preferences for Brand Leaders

Building, measuring, and profiting from customer loyalty

Review of the theoretical underpinnings of loyalty programs

Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets

Corporate Sociopolitical Activism and Firm Value

Food as Ideology: Measurement and Validation of Locavorism

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

The effect of duration metrics on consumer satisfaction

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

When Cause‐Marketing Backfires: Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products

A Values-Complementarity Model of Social Movement Influence on Entrepreneurship

Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing

Relationship Marketing

Living on the Edge? Political Extremeness and Normalizing Consumption

By the Grace of Brands: The Role of Brand Leadership in the Process of Restoring Control

All You Need is Love: Focusing on Brand Attachment Self-Affirms against Social Loss

Review: Review of the theoretical underpinnings of loyalty programs

Norms as Standards vs. Self-Descriptions: How Dynamic Information Shifts Interpretation of Normative Messages

How Social Integration Leverages Interpersonal and Brand Trust

Methods of Public Influence

Consistency and Change in Idiographic Personality: A Longitudinal ESM Network Study

A Mega-Analysis of Personality Prediction: Robustness and Boundary Conditions

The geographic decentralization of audit firms and audit quality

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