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Computer Interfaces and the "Direct-Touch" Effect: Can iPads Increase the Choice of Hedonic Food?

Journal of marketing research, 2016-10, Vol.53 (5), p.745-758

2016

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The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

The Journal of consumer research, 2012-04, Vol.38 (6), p.988-1003

2012

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Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms

Journal of marketing research, 2017-06, Vol.54 (3), p.478-494

2017

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Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

The Journal of consumer research, 2008-04, Vol.34 (6), p.807-818

2008

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Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Journal of marketing research, 2020-06, Vol.57 (3), p.489-508

2020

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Gender (Still) Matters in Business School

Journal of marketing research, 2022-02, Vol.59 (1), p.191-210

2022

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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

The Journal of consumer research, 2010-02, Vol.36 (5), p.748-756

2010

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Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating

Journal of marketing research, 2017-08, Vol.54 (4), p.589-604

2017

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Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Management science, 2009-09, Vol.55 (9), p.1469-1485

2009

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Customer Sense: How the 5 Senses Influence Buying Behavior

Krishna, Aradhna

First edition., 2013

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The power of sensory marketing in advertising

Current opinion in psychology, 2016-08, Vol.10, p.142-147

2016

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Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

The Journal of consumer research, 2006-03, Vol.32 (4), p.557-566

2006

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Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

The Journal of consumer research, 2011-04, Vol.37 (6), p.1095-1112

2011

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“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces

International journal of research in marketing, 2015-12, Vol.32 (4), p.343-353

2015

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Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

The Journal of consumer research, 2014-08, Vol.41 (2), p.261-273

2014

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The Effect of Self‐Construal on Spatial Judgments

The Journal of consumer research, 2008-08, Vol.35 (2), p.337-348

2008

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Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect

Journal of the Association for Consumer Research, 2019-04, Vol.4 (2), p.136-146

2019

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Out of proportion? The role of leftovers in eating-related affect and behavior

Journal of experimental social psychology, 2019-03, Vol.81, p.15-26

2019

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Take It or Leave It: How Choosing versus Rejecting Alternatives Affects Information Processing

The Journal of consumer research, 2016-12, Vol.43 (4), p.614-635

2016

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Erratum to “A clearer spotlight on spotlight: Understanding, conducting and reporting” [Journal of Consumer Psychology 26 (2016) 315–324]

Journal of consumer psychology, 2017-11, Vol.27, p.e1-e1

Krishna, Aradhna

2017

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Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches

Journal of retailing, 2010-06, Vol.86 (2), p.172-183

2010

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Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

The Journal of consumer research, 2014-06, Vol.41 (1), p.18-34

2014

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This Logo Moves Me: Dynamic Imagery from Static Images

Journal of marketing research, 2014-04, Vol.51 (2), p.184-197

2014

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Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

The Journal of consumer research, 2008-12, Vol.35 (4), p.692-705

2008

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Computer Interfaces and the "Direct-Touch" Effect: Can iPads Increase the Choice of Hedonic Food?

The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Gender (Still) Matters in Business School

The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating

Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Customer Sense: How the 5 Senses Influence Buying Behavior

The power of sensory marketing in advertising

Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

The Effect of Self‐Construal on Spatial Judgments

Outsourcing Responsibility for Indulgent Food Consumption to Prevent Negative Affect

Out of proportion? The role of leftovers in eating-related affect and behavior

Take It or Leave It: How Choosing versus Rejecting Alternatives Affects Information Processing

Erratum to “A clearer spotlight on spotlight: Understanding, conducting and reporting” [Journal of Consumer Psychology 26 (2016) 315–324]

Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

This Logo Moves Me: Dynamic Imagery from Static Images

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

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