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ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS

Journal of marketing theory and practice, 2018-07, Vol.26 (3), p.246-259

2018

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Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

Journal of marketing theory and practice, 2017-01, Vol.25 (1), p.39-56

2017

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Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.205-220

2011

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Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?

Journal of marketing theory and practice, 2012-10, Vol.20 (4), p.407-422

Sabri, Ouidade

2012

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Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

Journal of marketing theory and practice, 2011-10, Vol.19 (4), p.407-422

2011

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The Process of Customer Engagement: A Conceptual Framework

Journal of marketing theory and practice, 2009-01, Vol.17 (1), p.63-74

Bowden, Jana Lay-Hwa

2009

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Foreign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy

Journal of marketing theory and practice, 2012-01, Vol.20 (1), p.105-118

Xie, Yu Henry

2012

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Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

Journal of marketing theory and practice, 2013-07, Vol.21 (3), p.289-306

2013

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Psychological Ownership Motivation and Use of Social Media

Journal of marketing theory and practice, 2015-01, Vol.23 (2), p.185-207

2015

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THE ROLE OF INVOLVEMENT ON MILENNIALS' MOBILE TECHNOLOGY BEHAVIORS: THE MODERATING IMPACT OF STATUS CONSUMPTION, INNOVATION, AND OPINION LEADERSHIP

Journal of marketing theory and practice, 2014-10, Vol.22 (4), p.455

2014

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The Power of Politics in Branding

Journal of marketing theory and practice, 2017-04, Vol.25 (2), p.125-140

2017

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Abstracting Empirical Generalizations from Private Label Brand Research

Journal of marketing theory and practice, 2012-01, Vol.20 (1), p.87-104

2012

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Beyond Relationship Quality: Examining Relationship Management Effectiveness

Journal of marketing theory and practice, 2013-07, Vol.21 (3), p.273-288

2013

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Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents

Journal of marketing theory and practice, 2013-04, Vol.21 (2), p.179-194

Barber, Nelson A.

2013

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Cooking Up a Recipe for Self-Control: The Three Ingredients of Self-Control and its Impact on Impulse Buying

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.173-188

2012

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The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers

Journal of marketing theory and practice, 2010-04, Vol.18 (2), p.155-170

2010

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Customers' Relationship with the Service Firm and Its Sales Personnel: Does Gender Matter?

Journal of marketing theory and practice, 2011-07, Vol.19 (3), p.325-336

2011

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The Thin Line between Love and Hate of Attention: The Customer Shopping Experience

Journal of marketing theory and practice, 2015-10, Vol.23 (4), p.415-433

2015

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SATISFACTION WHILE SHOPPING FOR ANOTHER PERSON: HOW OTHERS’ PRODUCT EVALUATIONS INFLUENCE SHOPPER SATISFACTION

Journal of marketing theory and practice, 2018-07, Vol.26 (3), p.211-229

2018

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PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS' FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY

Journal of marketing theory and practice, 2018-04, Vol.26 (1-2), p.72-89

2018

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Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives

Journal of marketing theory and practice, 2007-10, Vol.15 (4), p.283-298

2007

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The Concept and Marketing Implications of Hispanicness

Journal of marketing theory and practice, 2009-09, Vol.17 (4), p.303-316

2009

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The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations

Journal of marketing theory and practice, 2014-10, Vol.22 (4), p.349-366

2014

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Purchase or Pirate: A Model of Consumer Intellectual Property Theft

Journal of marketing theory and practice, 2012-01, Vol.20 (1), p.73-86

2012

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EXPLORING THE IMPACT OF SALES TECHNOLOGY ON SALESPERSON PERFORMANCE: A TASK-BASED APPROACH

Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.169-185

2011

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ILLEGAL CORPORATE BRIBERY: THE PRESSURE TO “MAKE DO” AND ACHIEVE GOALS

Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry

Taboo Advertising: Can Humor Help to Attract Attention and Enhance Recall?

Brand Community Development Through Associated Communities: Grounding Community Measurement Within Social Identity Theory

The Process of Customer Engagement: A Conceptual Framework

Foreign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy

Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

Psychological Ownership Motivation and Use of Social Media

THE ROLE OF INVOLVEMENT ON MILENNIALS' MOBILE TECHNOLOGY BEHAVIORS: THE MODERATING IMPACT OF STATUS CONSUMPTION, INNOVATION, AND OPINION LEADERSHIP

The Power of Politics in Branding

Abstracting Empirical Generalizations from Private Label Brand Research

Beyond Relationship Quality: Examining Relationship Management Effectiveness

Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents

Cooking Up a Recipe for Self-Control: The Three Ingredients of Self-Control and its Impact on Impulse Buying

The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers

Customers' Relationship with the Service Firm and Its Sales Personnel: Does Gender Matter?

The Thin Line between Love and Hate of Attention: The Customer Shopping Experience

SATISFACTION WHILE SHOPPING FOR ANOTHER PERSON: HOW OTHERS’ PRODUCT EVALUATIONS INFLUENCE SHOPPER SATISFACTION

PRIVATE INFORMATION IN A SOCIAL WORLD: ASSESSING CONSUMERS' FEAR AND UNDERSTANDING OF SOCIAL MEDIA PRIVACY

Encouraging Existing Customers to Switch to Self-Service Technologies: Put a Little Fun in their Lives

The Concept and Marketing Implications of Hispanicness

The Performance Implications of Planning, Implementation, and Evolution of Firms' Customer and Competitor Orientations

Purchase or Pirate: A Model of Consumer Intellectual Property Theft

EXPLORING THE IMPACT OF SALES TECHNOLOGY ON SALESPERSON PERFORMANCE: A TASK-BASED APPROACH

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