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What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature

Journal of interactive marketing, 2014-08, Vol.28 (3), p.167-183

2014

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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Journal of the Academy of Marketing Science, 2011-10, Vol.39 (5), p.736-756

2011

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Unethically keeping the change while demeaning the act

The Journal of consumer marketing, 2017-01, Vol.34 (1), p.11-19

2017

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Leveraging firm-level marketing capabilities with marketing employee development

Journal of business research, 2011-10, Vol.64 (10), p.1074-1081

2011

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The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Journal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.295-312

Venable, B. T.

2005

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Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective

Journal of marketing education, 2014-08, Vol.36 (2), p.120-131

2014

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Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Journal of the Academy of Marketing Science, 2015, Vol.43 (1), p.136-136

2015

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Performing Under Pressure: Winning Customers Through Improvisation in Team Selling

Journal of relationship marketing (Binghamton, N.Y.), 2017-10, Vol.16 (4), p.227-244

2017

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The Ambivalent Consumer: A Sequential Investigation of Response Amplification in Buyer-Seller Encounters

Journal of marketing theory and practice, 2015-10, Vol.23 (4), p.402-414

2015

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Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Journal of marketing education, 2013-08, Vol.35 (2), p.107-118

2013

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Sales technology: Help or hindrance to ethical behaviors and productivity?

Journal of business research, 2007-11, Vol.60 (11), p.1198-1205

2007

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Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Journal of business ethics, 2018-02, Vol.147 (3), p.679-692

2018

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Girl power and word-of-mouth behavior in the flourishing sports market

The Journal of consumer marketing, 2005-08, Vol.22 (5), p.257-264

2005

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The Sales Profession as a Subculture: Implications for Ethical Decision Making

Journal of business ethics, 2017-05, Vol.142 (3), p.549-565

2017

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The asymmetric cage structure of (H2O)7 from a combined spectroscopic and computational study

The Journal of chemical physics, 1999-06, Vol.110 (22), p.10649-10652

1999

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Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living

Journal of business ethics, 2023-03, Vol.183 (3), p.783-804

2023

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Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Journal of advertising research, 2004-03, Vol.44 (1), p.108-118

2004

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The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination

Journal of advertising, 1998-12, Vol.27 (4), p.71-85

1998

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Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Journal of the Academy of Marketing Science, 2001-10, Vol.29 (4), p.391-404

2001

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Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

Journal of business ethics, 2000-02, Vol.23 (3), p.237-248

2000

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Building and Assessing Cultural Diversity Skills:: Implications for Sales Training

Industrial marketing management, 2001, Vol.30 (1), p.65-76

2001

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Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

Journal of business ethics, 2010-08, Vol.95 (2), p.239-257

2010

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Preparing Students for the International Marketplace: Practitioners' Perceptions of Specific Skills and Characteristics Needed for Success

Journal of teaching in international business, 1999-05, Vol.10 (2), p.1-16

1999

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The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers

Journal of marketing theory and practice, 2002-01, Vol.10 (1), p.1-10

2002

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Promoting leisure services: economic and emotional aspects of consumer response

The Journal of services marketing, 1998-06, Vol.12 (3), p.209-222

1998

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What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature

Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Unethically keeping the change while demeaning the act

Leveraging firm-level marketing capabilities with marketing employee development

The Role of Brand Personality in Charitable Giving: An Assessment and Validation

Formulating Undergraduate Student Expectations for Better Career Development in Sales: A Socialization Perspective

Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation

Performing Under Pressure: Winning Customers Through Improvisation in Team Selling

The Ambivalent Consumer: A Sequential Investigation of Response Amplification in Buyer-Seller Encounters

Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Sales technology: Help or hindrance to ethical behaviors and productivity?

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Girl power and word-of-mouth behavior in the flourishing sports market

The Sales Profession as a Subculture: Implications for Ethical Decision Making

The asymmetric cage structure of (H2O)7 from a combined spectroscopic and computational study

Challenging the Good Life: An Institutional Theoretic Investigation of Consumers’ Transformational Process Toward Sustainable Living

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

The Influence of Family Communication Patterns on Parental Reactions toward Advertising: A Cross-National Examination

Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Ethics and Marketing on the Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

Building and Assessing Cultural Diversity Skills:: Implications for Sales Training

Monitoring the Ethical Use of Sales Technology: An Exploratory Field Investigation

Preparing Students for the International Marketplace: Practitioners' Perceptions of Specific Skills and Characteristics Needed for Success

The Web as a Medium: An Exploratory Comparison of Internet Users versus Newspaper Readers

Promoting leisure services: economic and emotional aspects of consumer response

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