UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Emotional Contagion: A Brief Overview and Future Directions

Frontiers in psychology, 2021-07, Vol.12, p.712606-712606

2021

Volltextzugriff (PDF)

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review

Journal of theoretical and applied electronic commerce research, 2022-03, Vol.17 (1), p.212-229

2022

Volltextzugriff (PDF)

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

Frontiers in psychology, 2021-10, Vol.12, p.688713-688713

2021

Volltextzugriff (PDF)

The Effects of Omni-Channel Retailing on Promotional Strategy

Journal of theoretical and applied electronic commerce research, 2022-06, Vol.17 (2), p.360-374

2022

Volltextzugriff (PDF)

Foundations of Social Media Marketing

Procedia, social and behavioral sciences, 2014-08, Vol.148, p.40-57

Constantinides, Efthymios

2014

Volltextzugriff (PDF)

Who are voice users? The contributions of decision-making conflict theory

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.800-813

2022

Volltextzugriff (PDF)

The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing

Sustainability, 2021-10, Vol.13 (20), p.11208

2021

Volltextzugriff (PDF)

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

Sustainability, 2021-09, Vol.13 (18), p.10310

2021

Volltextzugriff (PDF)

Discovering the Art of Advertising using Neuromarketing: A Literature Review on Physiological and Neurophysiological Measures of Ads

International journal of internet marketing and advertising, 2024, Vol.1 (1)

2024

Volltextzugriff (PDF)

The 4S Web-Marketing Mix model

Electronic commerce research and applications, 2002, Vol.1 (1), p.57-76

Constantinides, Efthymios

2002

Volltextzugriff (PDF)

Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

Journal of retailing and consumer services, 2022-07, Vol.67, p.102973, Article 102973

2022

Volltextzugriff (PDF)

The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm

Digital Transformation for a Sustainable Society in the 21st Century, p.293-304

Volltextzugriff (PDF)

Innovating With the Customer: Co-Creation Motives in Online Communities

International journal of electronic commerce, 2023-10, Vol.27 (4), p.523-557

2023

Volltextzugriff (PDF)

Customer cocreation experience in online communities: antecedents and outcomes

European journal of innovation management, 2022-02, Vol.25 (2), p.630-659

2022

Volltextzugriff (PDF)

Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

Asia Pacific journal of marketing and logistics, 2020-06, Vol.32 (5), p.1149-1170

2020

Volltextzugriff (PDF)

Potential of the social media as instruments of higher education marketing: a segmentation study

Journal of marketing for higher education, 2011-01, Vol.21 (1), p.7-24

2011

Volltextzugriff (PDF)

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

International journal of marketing studies, 2018-02, Vol.10 (1), p.90

2018

Volltextzugriff (PDF)

Co-creation: Customer Integration in Social Media Based Product and Service Development

Procedia, social and behavioral sciences, 2014-08, Vol.148, p.383-396

2014

Volltextzugriff (PDF)

Identification of influence in social media communities

International journal of web based communities, 2014, Vol.10 (3), p.280

2014

Volltextzugriff (PDF)

B2C social media value gap-model: a study of the Dutch online retailing

International journal of electronic marketing and retailing, 2015, Vol.6 (3), p.179

2015

Volltextzugriff (PDF)

Influecing the online consumer's behavior: the web experience

Internet research, 2004-01, Vol.14 (2), p.111-126

Constantinides, Efthymios

2004

Volltextzugriff (PDF)

Strategies for surviving the Internet meltdown

Management decision, 2004-01, Vol.42 (1), p.89-107

Constantinides, Efthymios

2004

Volltextzugriff (PDF)

Disintermediation and User-generated Content: A Latent Segmentation Analysis

Procedia, social and behavioral sciences, 2014-08, Vol.148, p.524-532

2014

Volltextzugriff (PDF)

Understanding electronic social customer relationship management: foundations and current major themes

International journal of electronic customer relationship management, 2014-01, Vol.8 (4), p.180

2014

Volltextzugriff (PDF)

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice

International journal of technology and educational marketing, 2012-01, Vol.2 (1), p.41-58

2012

Volltextzugriff (PDF)

1 – 25 von 42

Suche als RSS-Feed

Aktive Filter

ThemaInternet

SpracheEnglisch

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(30)
Mit Volltextzugriff
(33)

Publikationsform

Erscheinungsjahr

n.n

Thema

Social Sciences
(15)
Business
(13)
Business & Economics
(13)
Literature Reviews
(9)
Marketing
(9)
Science & Technology
(8)
Consumers
(7)
Digital Marketing
(6)
Electronic Commerce
(6)
Social Media
(6)
Web 2.0
(6)
Customers
(5)
Social Networks
(5)
Computer Science
(4)
Consumer Behavior
(4)
Life Sciences & Biomedicine
(4)
Technology
(4)
Cancer
(3)
Chemotherapy
(3)
Computer Science, Information Systems
(3)

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Emotional Contagion: A Brief Overview and Future Directions

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

The Effects of Omni-Channel Retailing on Promotional Strategy

Foundations of Social Media Marketing

Who are voice users? The contributions of decision-making conflict theory

The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

Discovering the Art of Advertising using Neuromarketing: A Literature Review on Physiological and Neurophysiological Measures of Ads

The 4S Web-Marketing Mix model

Emotional contagion triggered by online consumer reviews: Evidence from a neuroscience study

The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm

Innovating With the Customer: Co-Creation Motives in Online Communities

Customer cocreation experience in online communities: antecedents and outcomes

Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience

Potential of the social media as instruments of higher education marketing: a segmentation study

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

Co-creation: Customer Integration in Social Media Based Product and Service Development

Identification of influence in social media communities

B2C social media value gap-model: a study of the Dutch online retailing

Influecing the online consumer's behavior: the web experience

Strategies for surviving the Internet meltdown

Disintermediation and User-generated Content: A Latent Segmentation Analysis

Understanding electronic social customer relationship management: foundations and current major themes

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice

Aktive Filter

Suchergebnisse filtern