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Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Journal of marketing research, 1991-02, Vol.28 (1), p.58-71

1991

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Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Journal of marketing research, 1991-11, Vol.28 (4), p.417-428

1991

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Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Journal of marketing research, 1992-02, Vol.29 (1), p.76-89

1992

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Impact of Sales Promotions on When, What, and How Much to Buy

Journal of marketing research, 1988-11, Vol.25 (4), p.342-355

Gupta, Sunil

1988

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Reference Effects of Price and Promotion on Brand Choice Behavior

Journal of marketing research, 1989-08, Vol.26 (3), p.299-310

1989

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Promotional Elasticities and Category Characteristics

Journal of marketing, 1996-04, Vol.60 (2), p.17-30

1996

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Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Journal of marketing research, 1996-11, Vol.33 (4), p.383-398

1996

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EDLP, Hi-Lo, and Margin Arithmetic

Journal of marketing, 1994-10, Vol.58 (4), p.16-27

1994

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Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

Journal of marketing research, 1997-08, Vol.34 (3), p.322-334

1997

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On the Efficiency of Internet Markets for Consumer Goods

Journal of public policy & marketing, 2003-04, Vol.22 (1), p.4-16

2003

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Can Advertising Copy Make FSI Coupons More Effective?

Journal of marketing research, 1997-11, Vol.34 (4), p.473-484

1997

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Determinants of Store-Level Price Elasticity

Journal of marketing research, 1995-02, Vol.32 (1), p.17-29

1995

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Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

Journal of marketing research, 1993-11, Vol.30 (4), p.478-493

1993

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Determining Where to Shop: Fixed and Variable Costs of Shopping

Journal of marketing research, 1998-08, Vol.35 (3), p.352-369

1998

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Avoiding misuse of new information technologies: Legal and

Journal of marketing, 1994-01, Vol.58 (1), p.98

1994

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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations

Journal of marketing, 1994-01, Vol.58 (1), p.98-110

1994

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Modeling Consumer Choice among SKUs

Journal of marketing research, 1996-11, Vol.33 (4), p.442-452

1996

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How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Journal of marketing research, 1995-05, Vol.32 (2), p.125-139

1995

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A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Journal of marketing research, 1995-02, Vol.32 (1), p.66-74

1995

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Efficient Experimental Design with Marketing Research Applications

Journal of marketing research, 1994-11, Vol.31 (4), p.545-557

1994

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Boundary Value Models for the Combination of Forecasts

Journal of marketing research, 1990-11, Vol.27 (4), p.402-417

Moriarty, Mark M.

1990

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A Household-Level Television Advertising Exposure Model

Journal of marketing research, 1997-08, Vol.34 (3), p.394-405

Abe, Makoto

1997

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The Misuse of Repeated Measures Analysis in Marketing Research

Journal of marketing research, 1983-02, Vol.20 (1), p.45-57

1983

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RECHERCHE: Indicateur de valeur de marque et variables d'offre Analyse empirique sur données de panel de magasins

Recherche et applications en marketing, 2002-09, Vol.17 (3), p.7

2002

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An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

Journal of marketing, 1992-07, Vol.56 (3), p.25-37

1992

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Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Impact of Sales Promotions on When, What, and How Much to Buy

Reference Effects of Price and Promotion on Brand Choice Behavior

Promotional Elasticities and Category Characteristics

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

EDLP, Hi-Lo, and Margin Arithmetic

Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model

On the Efficiency of Internet Markets for Consumer Goods

Can Advertising Copy Make FSI Coupons More Effective?

Determinants of Store-Level Price Elasticity

Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing

Determining Where to Shop: Fixed and Variable Costs of Shopping

Avoiding misuse of new information technologies: Legal and

Avoiding Misuse of New Information Technologies: Legal and Societal Considerations

Modeling Consumer Choice among SKUs

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Efficient Experimental Design with Marketing Research Applications

Boundary Value Models for the Combination of Forecasts

A Household-Level Television Advertising Exposure Model

The Misuse of Repeated Measures Analysis in Marketing Research

RECHERCHE: Indicateur de valeur de marque et variables d'offre Analyse empirique sur données de panel de magasins

An Examination of Reseller Buyer Attitudes toward Order of Brand Entry

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