UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

Information technology & people (West Linn, Or.), 2023-03, Vol.36 (2), p.532-563

2023

Volltextzugriff (PDF)

Digital healthcare retail: role of presence in creating patients' experience

International journal of retail & distribution management, 2022-01, Vol.50 (1), p.36-54

2022

Volltextzugriff (PDF)

Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India

International journal of bank marketing, 2017-01, Vol.35 (7), p.1115-1132

2017

Volltextzugriff (PDF)

The impact of other customer perception on consumer-brand relationships

Journal of service theory and practice, 2018-03, Vol.28 (2), p.130-146

2018

Volltextzugriff (PDF)

Testing activity reduces conflict associated strain (ARCAS) model: A test of moderated mediation model of relationship conflict and employee well-being

Personnel review, 2020-01, Vol.49 (1), p.125-148

2020

Volltextzugriff (PDF)

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

Psychology & marketing, 2021-11, Vol.38 (11), p.1942-1959

2021

Volltextzugriff (PDF)

Addressing service failure and initiating service recovery in online platforms: literature review and research agenda

Journal of strategic marketing, 2021-11, Vol.29 (8), p.658-689

2021

Volltextzugriff (PDF)

Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites

Journal of travel & tourism marketing, 2017-01, Vol.34 (1), p.20-39

2017

Volltextzugriff (PDF)

What is in a game? The impact of advergame design and reward elements on gamers' brand patronage

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (10), p.2538-2564

2023

Volltextzugriff (PDF)

Exploration of material recovery framework from waste – A revolutionary move towards clean environment

Chemical engineering journal advances, 2024-05, Vol.18, p.100589, Article 100589

2024

Volltextzugriff (PDF)

Consumers' Responses to Tie-in Brand Purchase Intention in Event Sponsorships

Event management, 2021-09, Vol.25 (5), p.565-580

2021

Volltextzugriff (PDF)

The differential association of workplace conflicts on employee well-being: The moderating role of perceived social support at work

The International journal of conflict management, 2019-10, Vol.30 (5), p.680-705

2019

Volltextzugriff (PDF)

Resolving complaints online: development and validation of customers' perceived webcare scale

Journal of strategic marketing, 2022-04, Vol.30 (3), p.260-280

2022

Volltextzugriff (PDF)

Can online service recovery interventions benignly alter customers' negative review evaluations? Evidence from the hotel industry

Journal of hospitality marketing & management, 2019-08, Vol.28 (6), p.711-742

2019

Volltextzugriff (PDF)

Process conflict and employee well-being: An application of Activity Reduces Conflict Associated Strain (ARCAS) model

The International journal of conflict management, 2019-09, Vol.30 (4), p.462-489

2019

Volltextzugriff (PDF)

Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: A Moderated Mediation Study

International journal of human capital and information technology professionals, 2019-04, Vol.10 (2), p.1-19

2019

Volltextzugriff (PDF)

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames

Computers in human behavior, 2018-04, Vol.81, p.325-339

2018

Volltextzugriff (PDF)

Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames

Computers in human behavior, 2017-05, Vol.70, p.575-588

2017

Volltextzugriff (PDF)

Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment

International journal of contemporary hospitality management, 2019-01, Vol.31 (1), p.309-329

2019

Volltextzugriff (PDF)

Discerning the antecedents determining empowerment of life insurance agents: an empirical examination

Journal of financial services marketing, 2022-12, Vol.27 (4), p.279-290

2022

Volltextzugriff (PDF)

A qualitative investigation of e-tail brand affect

Marketing intelligence & planning, 2018-04, Vol.36 (3), p.365-380

2018

Volltextzugriff (PDF)

How does a brand's psychological distance in an advergame influence brand memory of the consumers?

Journal of consumer behaviour, 2021-11, Vol.20 (6), p.1449-1465

2021

Volltextzugriff (PDF)

The impact of customer’s perceived service innovativeness on image congruence, satisfaction and behavioral outcomes

Journal of hospitality and tourism technology, 2015-10, Vol.6 (3), p.288-310

2015

Volltextzugriff (PDF)

Effect of nature of the game on ad-persuasion in online gaming context

Internet research, 2017-02, Vol.27 (1), p.52-73

2017

Volltextzugriff (PDF)

Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames

The journal of product & brand management, 2017-01, Vol.26 (4), p.402-414

2017

Volltextzugriff (PDF)

26 – 50 von 438

Suche als RSS-Feed

Aktive Filter

ThemaFemale

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(334)
Mit Volltextzugriff
(395)

Publikationsform

2 weitere anzeigen...

Weniger anzeigen...

Sprache

Englisch
(433)
Deutsch
(1)
Malaiisch
(1)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

Digital healthcare retail: role of presence in creating patients' experience

Role of mobile banking servicescape on customer attitude and engagement: An empirical investigation in India

The impact of other customer perception on consumer-brand relationships

Testing activity reduces conflict associated strain (ARCAS) model: A test of moderated mediation model of relationship conflict and employee well-being

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

Addressing service failure and initiating service recovery in online platforms: literature review and research agenda

Investigating the Process Through which E-Servicescape Creates E-Loyalty in Travel and Tourism Websites

What is in a game? The impact of advergame design and reward elements on gamers' brand patronage

Exploration of material recovery framework from waste – A revolutionary move towards clean environment

Consumers' Responses to Tie-in Brand Purchase Intention in Event Sponsorships

The differential association of workplace conflicts on employee well-being: The moderating role of perceived social support at work

Resolving complaints online: development and validation of customers' perceived webcare scale

Can online service recovery interventions benignly alter customers' negative review evaluations? Evidence from the hotel industry

Process conflict and employee well-being: An application of Activity Reduces Conflict Associated Strain (ARCAS) model

Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention: A Moderated Mediation Study

Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames

Effects of cognition demand, mode of interactivity and brand anthropomorphism on gamers’ brand attention and memory in advergames

Investigating the roles of hotel brand relationship norms in generating relationship satisfaction and commitment

Discerning the antecedents determining empowerment of life insurance agents: an empirical examination

A qualitative investigation of e-tail brand affect

How does a brand's psychological distance in an advergame influence brand memory of the consumers?

The impact of customer’s perceived service innovativeness on image congruence, satisfaction and behavioral outcomes

Effect of nature of the game on ad-persuasion in online gaming context

Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames

Aktive Filter

Suchergebnisse filtern