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Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566

Veloutsou, Cleopatra

2023

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Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention

International journal of research in marketing, 2022-06, Vol.39 (2), p.583-602

2022

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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12

2017

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How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

The Journal of consumer research, 2019-10, Vol.46 (3), p.435-459

2019

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Brand relationships through brand reputation and brand tribalism

Journal of business research, 2009-03, Vol.62 (3), p.314-322

2009

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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17

2015

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Drivers of brand community engagement

Journal of retailing and consumer services, 2020-05, Vol.54, p.101949, Article 101949

2020

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Brand Love

Journal of marketing, 2012-03, Vol.76 (2), p.1-16

2012

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How do brand communities generate brand relationships? Intermediate mechanisms

Journal of business research, 2012-07, Vol.65 (7), p.890-895

2012

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Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

WiSt - Wirtschaftswissenschaftliches Studium, 2024, Vol.53 (2-3), p.39-42

Lies, Jan

2024

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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Journal of marketing research, 2009-02, Vol.46 (1), p.92-104

2009

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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199

2014

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Symbolic drivers of consumer–brand identification and disidentification

Journal of business research, 2016-02, Vol.69 (2), p.785-793

2016

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Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Journal of marketing research, 2019-08, Vol.56 (4), p.602-619

2019

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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

2017

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The missing link in building customer brand identification: The role of brand attractiveness

Tourism management (1982), 2017-04, Vol.59, p.640-651

2017

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An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Journal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.50-71

2015

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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779

Kumar, Jitender

2022

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The role of brand gratitude in consumer relationships with cool brands

The journal of product & brand management, 2024-07, Vol.33 (4), p.419-435

2024

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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204

2019

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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International journal of hospitality management, 2019-01, Vol.76, p.271-285

Foroudi, Pantea

2019

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Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Journal of consumer psychology, 2017-07, Vol.27 (3), p.355-374

2017

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More Than Fit: Brand Extension Authenticity

Journal of marketing research, 2012-12, Vol.49 (6), p.967-983

2012

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A new dualistic approach to brand passion: Harmonious and obsessive

Journal of business research, 2014-12, Vol.67 (12), p.2657-2665

2014

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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557

2015

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Enlightening the brand building–audience response link

Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention

The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Brand relationships through brand reputation and brand tribalism

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Drivers of brand community engagement

Brand Love

How do brand communities generate brand relationships? Intermediate mechanisms

Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

Brand authenticity: model development and empirical testing

Symbolic drivers of consumer–brand identification and disidentification

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

The missing link in building customer brand identification: The role of brand attractiveness

An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect

Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The role of brand gratitude in consumer relationships with cool brands

Consumer emotional brand attachment with social media brands and social media brand equity

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

More Than Fit: Brand Extension Authenticity

A new dualistic approach to brand passion: Harmonious and obsessive

Understanding the interplay between brand and innovation management: findings and future research directions

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