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Alcatel-Lucent, National Instruments, and Qwest Communications Win CEB's 2009 B2B Marketing Communications Awards

Business Wire, 2010-01-13

2010

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Trade body supergroup 'not needed'

Campaign, 2002-12, p.09-09

Tylee, John

2002

Volltextzugriff (PDF)

Science communication reconsidered

Nature biotechnology, 2009-06, Vol.27 (6), p.514-518

2009

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The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International journal of information management, 2014-04, Vol.34 (2), p.65-73

2014

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Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

Davis, Christine

1, 2016

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How Does Firm Scope Depend on Customer Switching Costs? Evidence from Mobile Telecommunications Markets

Management science, 2022-01, Vol.68 (1), p.316-332

2022

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The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Marketing science (Providence, R.I.), 2015-09, Vol.34 (5), p.627-645

2015

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Predicting customer’s gender and age depending on mobile phone data

Journal of big data, 2019-02, Vol.6 (1), p.1-16, Article 18

2019

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Mass media campaigns and the 'file drawer problem': A mixed methods study of how to avoid campaign failure

PloS one, 2024-04, Vol.19 (4), p.e0294372-e0294372

2024

Volltextzugriff (PDF)

International protection of standard essential patents

Technological forecasting & social change, 2019-02, Vol.139, p.75-86

2019

Volltextzugriff (PDF)

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.891-913

2020

Volltextzugriff (PDF)

Service innovation practices and customer loyalty in the telecommunication industry

PloS one, 2023-03, Vol.18 (3), p.e0282588-e0282588

2023

Volltextzugriff (PDF)

Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Information systems research, 2012-06, Vol.23 (2), p.418-435

2012

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Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Marketing science (Providence, R.I.), 2018-11, Vol.37 (6), p.953-969

2018

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Service Quality Variability and Termination Behavior

Management science, 2015-11, Vol.61 (11), p.2739-2759

2015

Volltextzugriff (PDF)

Behavior-Based Quality Discrimination

Manufacturing & service operations management, 2021-03, Vol.23 (2), p.425-436, Article msom.2019.0847

Li, Krista J

2021

Volltextzugriff (PDF)

The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry

Contemporary economics, 2022-12, Vol.16 (4), p.424-442

2022

Volltextzugriff (PDF)

Digital Personal Storytelling of Union Supporters and Opponents in Neoliberal Organizational Settings

International journal of communication (Online), 2023-01, Vol.17, p.5481

Lazar, Tamar

2023

Volltextzugriff (PDF)

Experience Effect in the Impact of Free Trial Promotions

Management science, 2021-03, Vol.67 (3), p.1648-1669

2021

Volltextzugriff (PDF)

Social identity theory as a framework for understanding the effects of exposure to positive media images of self and other on intergroup outcomes

International journal of communication (Online), 2014-01, p.1049

2014

Volltextzugriff (PDF)

Why media representations of corporations matter for public health policy: a scoping review

BMC public health, 2016-08, Vol.16 (1), p.899-899, Article 899

2016

Volltextzugriff (PDF)

The Antecedents of Customer Satisfaction in the Portuguese Telecommunications Sector

Sustainability, 2023-02, Vol.15 (3), p.2778

2023

Volltextzugriff (PDF)

Protobacco Media Exposure and Youth Susceptibility to Smoking Cigarettes, Cigarette Experimentation, and Current Tobacco Use among US Youth

PloS one, 2015-08, Vol.10 (8), p.e0134734-e0134734

2015

Volltextzugriff (PDF)

Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification

Sport marketing quarterly, 2021-12, Vol.30 (4), p.305-314

2021

Volltextzugriff (PDF)

Tech platforms and the common law of carriers

Duke law journal, 2024-02, Vol.73 (5), p.1037-1100

2024

Volltextzugriff (PDF)

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Alcatel-Lucent, National Instruments, and Qwest Communications Win CEB's 2009 B2B Marketing Communications Awards

Trade body supergroup 'not needed'

Science communication reconsidered

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

Focus Groups: Applying Communication Theory through Design, Facilitation, and Analysis

How Does Firm Scope Depend on Customer Switching Costs? Evidence from Mobile Telecommunications Markets

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter

Predicting customer’s gender and age depending on mobile phone data

Mass media campaigns and the 'file drawer problem': A mixed methods study of how to avoid campaign failure

International protection of standard essential patents

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources

Service innovation practices and customer loyalty in the telecommunication industry

Performance Implications of CRM Technology Use: A Multilevel Field Study of Business Customers and Their Providers in the Telecommunications Industry

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans

Service Quality Variability and Termination Behavior

Behavior-Based Quality Discrimination

The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry

Digital Personal Storytelling of Union Supporters and Opponents in Neoliberal Organizational Settings

Experience Effect in the Impact of Free Trial Promotions

Social identity theory as a framework for understanding the effects of exposure to positive media images of self and other on intergroup outcomes

Why media representations of corporations matter for public health policy: a scoping review

The Antecedents of Customer Satisfaction in the Portuguese Telecommunications Sector

Protobacco Media Exposure and Youth Susceptibility to Smoking Cigarettes, Cigarette Experimentation, and Current Tobacco Use among US Youth

Delay Effect of Sport Media Consumption on Sport Consumers’ Subjective Well-Being: Moderating Role of Team Identification

Tech platforms and the common law of carriers

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