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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Travelers’ Health Risk Perceptions and Protective Behavior: A Psychological Approach

Journal of travel research, 2017-07, Vol.56 (6), p.744-759

2017

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Evaluating Facebook brand content popularity for service versus goods offerings

Journal of business research, 2017-10, Vol.79, p.123-133

2017

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The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Health promotion practice, 2014-09, Vol.15 (5), p.629-637

2014

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

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Oral cholera vaccination promotes homing of IgA + memory B cells to the large intestine and the respiratory tract

Mucosal immunology, 2018-07, Vol.11 (4), p.1254-1264

2018

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New Communications Approaches in Marketing: Issues and Research Directions

Journal of interactive marketing, 2009-05, Vol.23 (2), p.108-117

Winer, Russell S.

2009

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Achieving a Covid-19 Free Country: Citizens Preventive Measures and Communication Pathways

International journal of environmental research and public health, 2020-06, Vol.17 (13), p.4633

2020

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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

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State of Art and Science in Sponsorship-Linked Marketing

Journal of advertising, 2008-09, Vol.37 (3), p.41-55

Cornwell, T. Bettina

2008

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Examining the role of luxury elements on social media engagement

Journal of Global Fashion Marketing, 2021, 12(2), , pp.103-119

2021

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Strategic IMC: From abstract concept to marketing management tool

Journal of marketing communications, 2015-09, Vol.21 (5), p.317-339

2015

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Content analysis of the empirical research on IMC from 2000 to 2015

Journal of marketing communications, 2018-10, Vol.24 (7), p.647-685

Šerić, Maja

2018

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The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage

Journal of sport management, 2017-05, Vol.31 (3), p.241-255

2017

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Nation branding and integrated marketing communications: an ASEAN perspective

International marketing review, 2010-07, Vol.27 (4), p.388-403

2010

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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Journal of advertising, 2005-12, Vol.34 (4), p.11-23

2005

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IMC: New horizon/false dawn for a marketplace in turmoil?

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.197-204

2009

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Health literacy: communication for the public good

Health promotion international, 2001-06, Vol.16 (2), p.207-214

RATZAN, SCOTT C.

2001

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A community-wide campaign to promote physical activity in middle-aged and elderly people: a cluster randomized controlled trial

The international journal of behavioral nutrition and physical activity, 2013-04, Vol.10 (1), p.44-44

2013

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Institutions and axioms: an extension and update of service-dominant logic

Travelers’ Health Risk Perceptions and Protective Behavior: A Psychological Approach

The role of digital channels in industrial marketing communications

Evaluating Facebook brand content popularity for service versus goods offerings

The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Mobile Marketing: A Synthesis and Prognosis

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Oral cholera vaccination promotes homing of IgA + memory B cells to the large intestine and the respiratory tract

New Communications Approaches in Marketing: Issues and Research Directions

Achieving a Covid-19 Free Country: Citizens Preventive Measures and Communication Pathways

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

State of Art and Science in Sponsorship-Linked Marketing

Examining the role of luxury elements on social media engagement

Strategic IMC: From abstract concept to marketing management tool

Content analysis of the empirical research on IMC from 2000 to 2015

The Effects of Consumer Innovativeness on Sport Team Applications Acceptance and Usage

Nation branding and integrated marketing communications: an ASEAN perspective

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

IMC: New horizon/false dawn for a marketplace in turmoil?

Health literacy: communication for the public good

A community-wide campaign to promote physical activity in middle-aged and elderly people: a cluster randomized controlled trial

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