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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.210-227

2021

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Social Computing and Social Media. Human Behavior, p.190-199

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Bìznes ìnform (Multilingual ed.), 2022-06, Vol.6 (533), p.137-142

2022

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Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019, Vol.67 (2), p.485-492

Chlebovský, Vít

2019

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An Impact of Reverse Logistics Activities on Marketing Communication

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, Vol.65 (2), p.669-678

Milichovský, František

2017

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Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Management dynamics in the knowledge economy, 2022-06, Vol.10 (2), p.154-166

2022

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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of business research, 2020-02, Vol.107, p.25-37

2020

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Omnichannel Communication Systems for Car Dealers

Bìznes ìnform (Multilingual ed.), 2019-05, Vol.5 (496), p.233-238

Hryhorieva, Y. А.

2019

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Reception of the Marketing Communication Function in the Light of Enterprise Research

Marketing Instytucji Naukowych i Badawczych, 2022-12, Vol.46 (4), p.75-92

Wiktor, Jan W.

2022

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Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, Vol.63 (5), p.1653-1659

Chlebovský, Vít

2015

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Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Journal of business research, 2021-06, Vol.130, p.552-563

2021

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Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013-03, Vol.39 (1), p.102-121

Barker, Rachel

2013

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Impact of culture on marketing strategy: Introduction to the special issue

Journal of business research, 2009-10, Vol.62 (10), p.921-923

Laroche, Michel

2009

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Race and attitude formation in HIV/Aids fear advertising

Journal of business research, 2010-02, Vol.63 (2), p.121-125

2010

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AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

Journal of competitiveness, 2018-03, Vol.10 (1), p.5-22

2018

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Building strong brands in a modern marketing communications environment

Country branding research: a decade’s systematic review

From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Integrating online communities within business-to-business marketing communications: an exploratory study

Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

An Impact of Reverse Logistics Activities on Marketing Communication

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Does brand meaning exist in similarity or singularity?

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Omnichannel Communication Systems for Car Dealers

Reception of the Marketing Communication Function in the Light of Enterprise Research

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Impact of culture on marketing strategy: Introduction to the special issue

Social Media Engagement of Berlin and Prague Museums

Race and attitude formation in HIV/Aids fear advertising

AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

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