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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

1, 2022

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The influence of corporate social responsibility on consumers' attitudes and intentions toward genetically modified foods: evidence from Italy

Journal of cleaner production, 2016, Vol.112, p.2861-2869

2016

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Compensatory word of mouth: Advice as a device to restore control

International journal of research in marketing, 2017-06, Vol.34 (2), p.499-515

2017

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Effects of socio-demographics, sense of control, and uncertainty avoidability on post-COVID-19 vacation intention

Current issues in tourism, 2021-10, Vol.24 (19), p.2755-2767

2021

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Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Psychology & marketing, 2023-08, Vol.40 (8), p.1521-1538

2023

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Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions

Journal of business research, 2019-05, Vol.98, p.339-351

2019

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Travelling abroad or domestically? The effects of belief in karma and anxiety on post-pandemic travelling intention among Chinese tourists

Current issues in tourism, 2024-03, Vol.27 (6), p.873-886

2024

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When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

The Journal of consumer research, 2018-12, Vol.45 (4), p.691-709

2018

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The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

Research policy, 2008-10, Vol.37 (9), p.1579-1590

2008

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Vacation preferences in the COVID-19 era: an investigation of age-related effects

Current issues in tourism, 2021-10, Vol.24 (19), p.2710-2715

2021

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Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

Computers in human behavior, 2017-10, Vol.75, p.272-282

2017

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Health claims’ text clarity, perceived healthiness of extra-virgin olive oil, and arousal: An experiment using FaceReader

Trends in food science & technology, 2021-10, Vol.116, p.1186-1194

2021

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How employment relationship types influence employee work outcomes: The role of need for status and vigor

Journal of business research, 2021-05, Vol.128, p.211-221

2021

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Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

Journal of retailing and consumer services, 2019-01, Vol.46, p.163-172

2019

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Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

Journal of cleaner production, 2017-06, Vol.153, p.83-91

2017

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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

The journal of brand management, 2015-01, Vol.22 (1), p.1-19

2015

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Product touch in the real and digital world: How do consumers react?

Journal of business research, 2020-05, Vol.112, p.492-501

2020

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The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat

Sustainability, 2021-01, Vol.13 (2), p.645

2021

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Luxury advertising and recognizable artworks: New insights on the “art infusion” effect

European journal of marketing, 2017-01, Vol.51 (11/12), p.2192-2206

2017

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The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association

Sustainability, 2019-03, Vol.11 (6), p.1737

2019

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Trust as moderator in the relationship between HRM practices and employee attitudes

Human resource management journal, 2011-07, Vol.21 (3), p.303-317

2011

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Assessing individuals' re-gifting motivations

Journal of business research, 2016-12, Vol.69 (12), p.5956-5963

2016

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Determinants of older consumers’ interest in home equity conversion products

International journal of bank marketing, 2019-06, Vol.37 (5), p.1275-1295

2019

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The impact of electronic entrepreneur-related word of mouth on brand evaluation

The journal of brand management, 2020-09, Vol.27 (5), p.579-592

2020

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Online private self-disclosure’s potential for experiential value co-creation

European journal of marketing, 2021-11, Vol.55 (12), p.3059-3098

2021

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Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies

The influence of corporate social responsibility on consumers' attitudes and intentions toward genetically modified foods: evidence from Italy

Compensatory word of mouth: Advice as a device to restore control

Effects of socio-demographics, sense of control, and uncertainty avoidability on post-COVID-19 vacation intention

Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions

Travelling abroad or domestically? The effects of belief in karma and anxiety on post-pandemic travelling intention among Chinese tourists

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations

Vacation preferences in the COVID-19 era: an investigation of age-related effects

Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

Health claims’ text clarity, perceived healthiness of extra-virgin olive oil, and arousal: An experiment using FaceReader

How employment relationship types influence employee work outcomes: The role of need for status and vigor

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Product touch in the real and digital world: How do consumers react?

The Influence of Word-Of-Mouth Referral on Consumers’ Purchase Intention: Experimental Evidence from WeChat

Luxury advertising and recognizable artworks: New insights on the “art infusion” effect

The Influence of Internet Entrepreneur-Related Word-of-Mouth (WOM) on Corporate Image Association

Trust as moderator in the relationship between HRM practices and employee attitudes

Assessing individuals' re-gifting motivations

Determinants of older consumers’ interest in home equity conversion products

The impact of electronic entrepreneur-related word of mouth on brand evaluation

Online private self-disclosure’s potential for experiential value co-creation

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