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Sharing pro-marijuana messaging on social media: The moderating role of legislation

Journal of American college health, 2022-11, Vol.70 (8), p.2318-2326

2022

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Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology

International journal of strategic communication, 2023-05, Vol.17 (3), p.181-198

2023

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Becoming a Parent of a Child with Special Needs: Perspectives from Korean Mothers Living in the United States

International journal of disability, development, and education, 2016-11, Vol.63 (6), p.593-607

2016

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Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

Journal of travel & tourism marketing, 2024-01, Vol.41 (1), p.128-141

2024

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Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media

International journal of advertising, 2024-11, Vol.43 (8), p.1366-1391

2024

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Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy

Journal of current issues and research in advertising, 2024-01, Vol.45 (1), p.88-111

2024

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Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter

International journal of advertising, 2022-08, Vol.41 (6), p.1095-1120

2022

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Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Journal of marketing communications, 2023-10, p.1-17

2023

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Gender differences in arousal priming effects on humor advertising

International journal of advertising, 2019-04, Vol.38 (3), p.383-404

2019

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Consumer Response to Virtual CSR Experiences

Journal of current issues and research in advertising, 2021-01, Vol.42 (1), p.102-122

2021

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“To Be the Best Teacher Possible”: Stories of Teachers of Color with Disabilities

The New educator, 2023-10, Vol.19 (4), p.289-306

2023

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Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

International journal of advertising, 2019-01, Vol.38 (1), p.116-138

2019

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The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

Environmental communication, 2019-02, Vol.13 (2), p.239-254

2019

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Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China

Journal of current issues and research in advertising, 2023-10, Vol.44 (4), p.517-541

2023

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How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans

Journal of marketing communications, 2019-04, Vol.25 (3), p.307-327

2019

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The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions

Journal of promotion management, 2019-06, Vol.25 (4), p.520-540

2019

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Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products

Journal of promotion management, 2017-03, Vol.23 (2), p.277-302

Lee, Yoon-Joo

2017

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The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison

Journal of interactive advertising, 2020-09, Vol.20 (3), p.225-239

2020

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Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads

Journal of current issues and research in advertising, 2017-01, Vol.38 (1), p.75-91

Lee, Yoon-Joo

2017

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The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

International journal of advertising, 2013-01, Vol.32 (2), p.233-253

2013

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The Role of Interdependent Self-Construal in Increasing Donation Behavioral Intention: Underlying Processing Mechanism of Impression Motives

Journal of current issues and research in advertising, 2020-01, Vol.41 (1), p.104-118

2020

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The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook

Journal of promotion management, 2017-11, Vol.23 (6), p.813-833

2017

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Interaction Effects of System-Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns

Journal of interactive advertising, 2019-01, Vol.19 (1), p.15-28

2019

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Zooming In and Out: Exploring Teacher Competencies in Inclusive Early Childhood Classrooms

Journal of research in childhood education, 2016-01, Vol.30 (1), p.1-14

2016

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At the Crossroads: Overcoming Concerns To Envision Possibilities for Toddlers in Inclusive Child Care

Journal of research in childhood education, 2004-12, Vol.19 (2), p.175-188

2004

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Sharing pro-marijuana messaging on social media: The moderating role of legislation

Media Psychophysiology and Strategic Communications: A Scientific Paradigm for Advancing Theory and Research Grounded in Evolutionary Psychology

Becoming a Parent of a Child with Special Needs: Perspectives from Korean Mothers Living in the United States

Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

Decoding demarketing advertising effects through the IMC lens: the role of earned and paid media

Exploring Anti-Asian Racism Activism on Twitter during the Early Era of COVID-19 Hate Crimes: Implications for Marketers' Social Purpose Communication Strategy

Interdependent self-construal and number of Twitter followers: consumer responses to alcohol industry corporate social responsibility (CSR) campaign on Twitter

Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence

Gender differences in arousal priming effects on humor advertising

Consumer Response to Virtual CSR Experiences

“To Be the Best Teacher Possible”: Stories of Teachers of Color with Disabilities

Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market

The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China

How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans

The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions

Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products

The Effect of Number of Follower Cues and Organization Type on Perceived Social Norm Responses to CSR Campaigns on Social Media: A Gender Comparison

Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads

The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

The Role of Interdependent Self-Construal in Increasing Donation Behavioral Intention: Underlying Processing Mechanism of Impression Motives

The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook

Interaction Effects of System-Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns

Zooming In and Out: Exploring Teacher Competencies in Inclusive Early Childhood Classrooms

At the Crossroads: Overcoming Concerns To Envision Possibilities for Toddlers in Inclusive Child Care

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