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Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

Wirtschaftswissenschaftliches Studium, 2024-01, Vol.53 (2/3), p.39

Lies, Jan

2024

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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

International journal of hospitality management, 2019-01, Vol.76, p.271-285

Foroudi, Pantea

2019

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On the antipodes of love and hate: The conception and measurement of brand polarization

Journal of business research, 2024-06, Vol.179, Article 114687

2024

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Defining the identity-image gap: an analysis of a collective wine brand

International journal of wine business research, 2024-02, Vol.36 (1), p.40-60

2024

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Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

Social behavior and personality, 2020-08, Vol.48 (8), p.1-14

2020

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What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95

2022

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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International journal of information management, 2018-04, Vol.39, p.169-185

2018

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Istraživanje prakse hrvatskih poduzeća u razvoju i upravljanju markom poslovne usluge

Ekonomski pregled, 2021, Vol.72 (4), p.571-597

2021

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

Kucharska, Wioleta

1, 2022

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Extension and Validation of A Novel Destination Brand Equity Model

Journal of travel research, 2023-07, Vol.62 (6), p.1257-1276

2023

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Consumers' Journey toward Brand Loyalty Using Social Media Brand Community Engagement: A Case of Fashion Brands

Journal of promotion management, 2024, Vol.30 (1), p.129-156

2024

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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International journal of hospitality management, 2021-10, Vol.99, p.103050, Article 103050

2021

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Metaverse - Grundlagen, Einsatzfelder und Herausforderungen

Wirtschaftswissenschaftliches Studium, 2023-01, Vol.52 (1), p.18

Kreutzer, Ralf T

2023

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Greenwash and green purchase behavior: an environmentally sustainable perspective

Environment, development and sustainability, 2021-09, Vol.23 (9), p.13113-13134

2021

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Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

Social behavior and personality, 2019-07, Vol.47 (7), p.1-14

2019

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The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut

Journal of foodservice business research, 2024-05, Vol.27 (3), p.287-319

2024

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The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Journal of relationship marketing (Binghamton, N.Y.), 2020-10, Vol.19 (4), p.287-308

Ebrahim, Reham Shawky

2020

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Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Online information review, 2017-01, Vol.41 (7), p.985-1005

2017

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Psychological Underpinnings of Brands

Annual review of psychology, 2021-01, Vol.72 (1), p.585-607

2021

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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

International journal of hospitality management, 2024-01, Vol.116, p.103572, Article 103572

2024

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City brand equity, a marketing perspective

Cities, 2022-11, Vol.130, p.103936, Article 103936

2022

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Factors Affecting to Brand Equity: An Empirical Study in Vietnam Banking Sector

Beyond Traditional Probabilistic Methods in Economics, p.982-998

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Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

International journal of information management, 2019-12, Vol.49, p.142-156

2019

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An integrated model of social media brand engagement

Computers in human behavior, 2019-07, Vol.96, p.196-206

2019

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Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

Sustainability, 2023-08, Vol.15 (16), p.12534

2023

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Die Schuldenpolitik als Kampf um die Werte der Marke "Made in Germany"

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

On the antipodes of love and hate: The conception and measurement of brand polarization

Defining the identity-image gap: an analysis of a collective wine brand

Chinese brand-individual values congruity and willingness of consumers from other countries to use positive word of mouth

What Makes Restaurant Employees Become Brand Citizens?

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

Istraživanje prakse hrvatskih poduzeća u razvoju i upravljanju markom poslovne usluge

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

Extension and Validation of A Novel Destination Brand Equity Model

Consumers' Journey toward Brand Loyalty Using Social Media Brand Community Engagement: A Case of Fashion Brands

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

Metaverse - Grundlagen, Einsatzfelder und Herausforderungen

Greenwash and green purchase behavior: an environmentally sustainable perspective

Mid- to low-end fashion brand personality affects consumers' perceived quality, commitment, and loyalty

The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

Psychological Underpinnings of Brands

Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand reputation

City brand equity, a marketing perspective

Factors Affecting to Brand Equity: An Empirical Study in Vietnam Banking Sector

Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

An integrated model of social media brand engagement

Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness

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