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The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation

Journal of applied social psychology, 2021-03, Vol.51 (3), p.219-236

2021

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Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S

The international communication gazette, 2020-03, Vol.82 (2), p.164-188

2020

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Doing good while playing: The impact of prosocial advergames on consumer response

Computers in human behavior, 2020-05, Vol.106, p.106244, Article 106244

2020

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Why Do We Indulge? Exploring Motivations for Binge Watching

Journal of broadcasting & electronic media, 2018-07, Vol.62 (3), p.408-426

2018

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Networking for philanthropy: increasing volunteer behavior via social networking sites

Cyberpsychology, behavior and social networking, 2014-03, Vol.17 (3), p.160-165

2014

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The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

Journal of marketing communications, 2018-10, Vol.24 (7), p.734-745

2018

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A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads

Journal of promotion management, 2018-11, Vol.24 (6), p.820-844

2018

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Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path

Journal of current issues and research in advertising, 2016-01, Vol.37 (1), p.1-14

2016

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Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation

Journal of computer-mediated communication, 2005-07, Vol.10 (4), p.00-00

2005

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Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity

Journal of promotion management, 2009-11, Vol.15 (4), p.465-483

2009

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For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States

Journal of global marketing, 2013-04, Vol.26 (2), p.98-114

2013

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Korean Advertising Practitioners' Perspectives on Celebrity Endorsement

Journal of promotion management, 2015-01, Vol.21 (1), p.33-54

2015

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Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

International journal of advertising, 2003, Vol.22 (4), p.487-510

2003

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Interactive Animation: Exploring Spokes-Characters on the Internet

Journal of current issues and research in advertising, 2005-03, Vol.27 (1), p.1-17

2005

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Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership

Journal of promotion management, 2013-11, Vol.19 (5), p.534-555

2013

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Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information

Asian journal of communication, 2015-05, Vol.25 (3), p.327-347

2015

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How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online

Journal of computer-mediated communication, 2004-01, Vol.9 (2), p.00-00

2004

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Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials

Journal of current issues and research in advertising, 2014-07, Vol.35 (2), p.190-208

2014

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Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans

Psychology & marketing, 1993-09, Vol.10 (5), p.381-397

Lee, Wei-Na

1993

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Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions

Journal of global marketing, 2008-07, Vol.21 (3), p.191-205

2008

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Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

Health marketing quarterly, 2009-10, Vol.26 (4), p.372-390

2009

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The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web

Journal of computer-mediated communication, 2005-11, Vol.11 (1), p.317-336

2005

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Attitudes Toward Advertising: A Comparative Study of Consumers in China, Taiwan, South Korea and the United States

Journal of international consumer marketing, 2003-01, Vol.15 (2), p.5-23

2003

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From the Editor

Journal of advertising, 2011-04, Vol.40 (1), p.5-6

Lee, Wei-Na

2011

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FROM THE EDITOR

Journal of advertising, 2011-04, Vol.40 (1), p.5-6

Lee, Wei-Na

2011

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The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation

Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S

Doing good while playing: The impact of prosocial advergames on consumer response

Why Do We Indulge? Exploring Motivations for Binge Watching

Networking for philanthropy: increasing volunteer behavior via social networking sites

The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising

A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads

Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path

Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation

Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity

For Love of Country? Consumer Ethnocentrism in China, South Korea, and the United States

Korean Advertising Practitioners' Perspectives on Celebrity Endorsement

Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

Interactive Animation: Exploring Spokes-Characters on the Internet

Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership

Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information

How Attitude Toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online

Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials

Acculturation and advertising communication strategies: A cross-cultural study of Chinese and Americans

Culture, Attitudes, and Media Patterns in China, Taiwan, and the U.S.: Balancing Standardization and Localization Decisions

Representation of African Americans in Direct-to-Consumer Pharmaceutical Commercials: A Content Analysis With Implications for Health Disparities

The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web

Attitudes Toward Advertising: A Comparative Study of Consumers in China, Taiwan, South Korea and the United States

From the Editor

FROM THE EDITOR

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