UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Emotional Contagion: A Brief Overview and Future Directions

Frontiers in psychology, 2021-07, Vol.12, p.712606-712606

2021

Volltextzugriff (PDF)

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

Frontiers in psychology, 2021-10, Vol.12, p.688713-688713

2021

Volltextzugriff (PDF)

The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing

Sustainability, 2021-10, Vol.13 (20), p.11208

2021

Volltextzugriff (PDF)

On-line Crowdsourcing: Motives of Customers to Participate in Online Collaborative Innovation Processes

Sustainability, 2019-06, Vol.11 (12), p.3479

2019

Volltextzugriff (PDF)

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

Sustainability, 2021-09, Vol.13 (18), p.10310

2021

Volltextzugriff (PDF)

Discovering the Art of Advertising using Neuromarketing: A Literature Review on Physiological and Neurophysiological Measures of Ads

International journal of internet marketing and advertising, 2024, Vol.1 (1)

2024

Volltextzugriff (PDF)

The 4S Web-Marketing Mix model

Electronic commerce research and applications, 2002, Vol.1 (1), p.57-76

Constantinides, Efthymios

2002

Volltextzugriff (PDF)

The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm

Digital Transformation for a Sustainable Society in the 21st Century, p.293-304

Volltextzugriff (PDF)

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

International journal of marketing studies, 2018-02, Vol.10 (1), p.90

2018

Volltextzugriff (PDF)

Business reputation and social media: A primer on threats and responses

Journal of direct, data and digital marketing practice, 2015-01, Vol.16 (3), p.193-208

2015

Volltextzugriff (PDF)

The empowered customer and the digital myopia

Business strategy series, 2008-09, Vol.9 (5), p.215-223

Constantinides, Efthymios

2008

Volltextzugriff (PDF)

Strategies for surviving the Internet meltdown: The case of two Internet incumbents

Management decision, 2004-01, Vol.42 (1), p.89-107

Constantinides, Efthymios

2004

Volltextzugriff (PDF)

Identification of influence in social media communities

International journal of web based communities, 2014, Vol.10 (3), p.280

2014

Volltextzugriff (PDF)

Customer motives and benefits for participating in online co-creation activities

International journal of internet marketing and advertising, 2015, Vol.9 (1), p.21

2015

Volltextzugriff (PDF)

B2C social media value gap-model: a study of the Dutch online retailing

International journal of electronic marketing and retailing, 2015, Vol.6 (3), p.179

2015

Volltextzugriff (PDF)

Influecing the online consumer's behavior: the web experience

Internet research, 2004-01, Vol.14 (2), p.111-126

Constantinides, Efthymios

2004

Volltextzugriff (PDF)

Strategies for surviving the Internet meltdown

Management decision, 2004-01, Vol.42 (1), p.89-107

Constantinides, Efthymios

2004

Volltextzugriff (PDF)

Understanding electronic social customer relationship management: foundations and current major themes

International journal of electronic customer relationship management, 2014-01, Vol.8 (4), p.180

2014

Volltextzugriff (PDF)

Segmentation of Users of Social Networking Websites

Social behavior and personality, 2012-04, Vol.40 (3), p.401-414

2012

Volltextzugriff (PDF)

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice

International journal of technology and educational marketing, 2012-01, Vol.2 (1), p.41-58

2012

Volltextzugriff (PDF)

Web 2.0: Conceptual foundations and marketing issues

Journal of direct, data and digital marketing practice, 2008-01, Vol.9 (3), p.231-244

2008

Volltextzugriff (PDF)

The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study

Journal of customer behaviour, 2005-12, Vol.4 (3), p.307-335

2005

Volltextzugriff (PDF)

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

HCI in Business, p.754-764

Volltextzugriff (PDF)

Segmenting The Web 2.0 Market: Behavioural And Usage Patterns Of Social Web Consumers

Journal of business case studies, 2011-01, Vol.6 (7)

2011

Volltextzugriff (PDF)

Segmenting the social networking sites users: an empirical study

International journal of internet marketing and advertising, 2012-01, Vol.7 (2), p.136

2012

Volltextzugriff (PDF)

1 – 25 von 37

Suche als RSS-Feed

Aktive Filter

ThemaBusiness

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(25)
Mit Volltextzugriff
(24)

Publikationsform

Sprache

Englisch
(37)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Emotional Contagion: A Brief Overview and Future Directions

Consumer Neuroscience: Attentional Preferences for Wine Labeling Reflected in the Posterior Contralateral Negativity

The Transformation of Data Marketing: How an Ethical Lens on Consumer Data Collection Shapes the Future of Marketing

On-line Crowdsourcing: Motives of Customers to Participate in Online Collaborative Innovation Processes

Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic

Discovering the Art of Advertising using Neuromarketing: A Literature Review on Physiological and Neurophysiological Measures of Ads

The 4S Web-Marketing Mix model

The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm

Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research

Business reputation and social media: A primer on threats and responses

The empowered customer and the digital myopia

Strategies for surviving the Internet meltdown: The case of two Internet incumbents

Identification of influence in social media communities

Customer motives and benefits for participating in online co-creation activities

B2C social media value gap-model: a study of the Dutch online retailing

Influecing the online consumer's behavior: the web experience

Strategies for surviving the Internet meltdown

Understanding electronic social customer relationship management: foundations and current major themes

Segmentation of Users of Social Networking Websites

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice

Web 2.0: Conceptual foundations and marketing issues

The Impact of Web Experience on Virtual Buying Behaviour: An Empirical Study

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers

Segmenting The Web 2.0 Market: Behavioural And Usage Patterns Of Social Web Consumers

Segmenting the social networking sites users: an empirical study

Aktive Filter

Suchergebnisse filtern