UB Paderborn / Katalog / Suche / in CDI

Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations

Journal of marketing research, 1988-02, Vol.25 (1), p.103-109

1988

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The Noticeability of Warnings on Alcoholic Beverage Containers

Journal of public policy & marketing, 1993-04, Vol.12 (1), p.38-56

1993

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The Persuasive Effects of Source Credibility in Buy and Lease Situations

Journal of marketing research, 1982-05, Vol.19 (2), p.255-260

1982

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An Investigation of Situational Variation in Brand Choice Behavior and Attitude

Journal of marketing research, 1979-02, Vol.16 (1), p.111-123

1979

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Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach

Journal of marketing research, 1983-02, Vol.20 (1), p.64-73

1983

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Influence of Beer Brand Identification on Taste Perception

Journal of marketing research, 1964-08, Vol.1 (3), p.36-39

1964

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Qualitative Research in Marketing

Journal of Marketing Research, 1976-11, Vol.13 (4), p.449-450

Trenholm, Linda

1976

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The Effects of Content Ephemerality on Information Processing

Journal of marketing research, 2023-08, Vol.60 (4), p.750-766

2023

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Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

Journal of marketing research, 2019-08, Vol.56 (4), p.691-707

2019

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LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability

Journal of public policy & marketing, 2021-01, Vol.40 (1), p.7-26

2021

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Organisational psychopaths: a ten year update

Management decision, 2015-11, Vol.53 (10), p.2407-2432

Boddy, Clive Roland

2015

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"Pie Sharing" in Complex Collaboration Contexts

Journal of marketing research, 2001-02, Vol.38 (1), p.86-99

Jap, Sandy D.

2001

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Executive learning through case discussion

Management decision, 2014-10, Vol.52 (9), p.1552-1563

2014

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Diagnosing Measurement Equivalence in Cross-National Research

Journal of international business studies, 1995-09, Vol.26 (3), p.573-596

Mullen, Michael R.

1995

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The Importance of Consumer Market Interactions as a Form of Social Support for Elderly Consumers

Journal of public policy & marketing, 1996-03, Vol.15 (1), p.108-117

1996

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The USPS as an OSP: A Remedy for Users' Online Privacy Concerns

Communication law and policy, 2014-10, Vol.19 (4), p.465-507

Hayes, Arthur S.

2014

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Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances

Journal of international business studies, 1996-01, Vol.27 (5), p.981-1004

1996

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Image Advertisements' Influence on Adolescents' Perceptions of the Desirability of Beer and Cigarettes

Journal of public policy & marketing, 2002-09, Vol.21 (2), p.295-304

2002

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Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing

Journal of public policy & marketing, 2002-04, Vol.21 (1), p.105-125

2002

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An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels

Journal of marketing research, 1999-05, Vol.36 (2), p.160-170

1999

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Influence of Role Stress on Industrial Salespeople's Work Outcomes in the United States, Japan, and Korea

Journal of international business studies, 1992-03, Vol.23 (1), p.77-99

1992

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Consumer Survival on Welfare with an Emphasis on Medicaid and the Food Stamp Program

Journal of public policy & marketing, 1996-04, Vol.15 (1), p.118-127

1996

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Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

Journal of marketing research, 1999-08, Vol.36 (3), p.373-386

1999

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The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation

Journal of marketing research, 1994-11, Vol.31 (4), p.471-483

1994

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Negotiation Strategies and the Nature of Channel Relationships

Journal of marketing research, 1993-05, Vol.30 (2), p.183-203

Ganesan, Shankar

1993

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Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations

The Noticeability of Warnings on Alcoholic Beverage Containers

The Persuasive Effects of Source Credibility in Buy and Lease Situations

An Investigation of Situational Variation in Brand Choice Behavior and Attitude

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach

Influence of Beer Brand Identification on Taste Perception

Qualitative Research in Marketing

The Effects of Content Ephemerality on Information Processing

Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice

LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability

Organisational psychopaths: a ten year update

"Pie Sharing" in Complex Collaboration Contexts

Executive learning through case discussion

Diagnosing Measurement Equivalence in Cross-National Research

The Importance of Consumer Market Interactions as a Form of Social Support for Elderly Consumers

The USPS as an OSP: A Remedy for Users' Online Privacy Concerns

Setting the Stage for Trust and Strategic Integration in Japanese-U.S. Cooperative Alliances

Image Advertisements' Influence on Adolescents' Perceptions of the Desirability of Beer and Cigarettes

Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing

An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels

Influence of Role Stress on Industrial Salespeople's Work Outcomes in the United States, Japan, and Korea

Consumer Survival on Welfare with an Emphasis on Medicaid and the Food Stamp Program

Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

The Effect of Just-in-Time Selling on Organizational Structure: An Empirical Investigation

Negotiation Strategies and the Nature of Channel Relationships

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