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The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Journal of retailing and consumer services, 2021-05, Vol.60, p.102457, Article 102457

2021

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Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world

Journal of Global Fashion Marketing, 2024, 15(1), , pp.23-38

2024

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Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption

Journal of business research, 2023-10, Vol.165, p.114083, Article 114083

2023

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Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

International journal of consumer studies, 2020-03, Vol.44 (2), p.122-130

2020

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Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized retailers

Applied Marketing Analytics: The Peer-Reviewed Journal, 2023-12, Vol.9 (3), p.236

2023

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Do liberals want curbside pickup more than conservatives? Contactless shopping as protectionary action against the COVID‐19 pandemic

International journal of consumer studies, 2022-03, Vol.46 (2), p.589-600

2022

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Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message

Journal of consumer behaviour, 2023-11, Vol.22 (6), p.1348-1364

2023

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Negative and positive contamination in secondhand fashion consumption: does culture matter?

International marketing review, 2023-12, Vol.40 (6), p.1509-1530

2023

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Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers

Journal of fashion marketing and management, 2024-12, Vol.28 (6), p.1237-1255

2024

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Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Journal of fashion marketing and management, 2021-04, Vol.25 (2), p.242-256

2021

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Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms

Journal of retailing and consumer services, 2024-01, Vol.76, p.103614, Article 103614

2024

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What causes consumers to participate in collaborative consumption? A self-efficacy perspective toward Peer-to-Peer (P2P) secondhand platforms

The International review of retail, distribution and consumer research, 2024-02, p.1-23

2024

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Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19

The Journal of consumer affairs, 2022-03, Vol.56 (1), p.391-413

2022

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The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Journal of fashion marketing and management, 2021-06, Vol.25 (3), p.389-406

2021

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Effect of country image and materialism on the quality evaluation of Korean products

Asia Pacific journal of marketing and logistics, 2020-01, Vol.32 (2), p.386-405

2020

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Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status

Asia Pacific journal of marketing and logistics, 2020-02, Vol.32 (2), p.386-405

2020

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Process Innovation: Hidden Secret to Success and Efficiency

Process Innovation in the Global Fashion Industry, 2019, p.1-23

2019

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The power of culture in branding: How the Korean Wave can help global brands thrive in Asia

Journal of brand strategy, 2017-12, Vol.6 (3), p.293-307

2017

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The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world

Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption

Why buy new when one can share? Exploring collaborative consumption motivations for consumer goods

Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized retailers

Do liberals want curbside pickup more than conservatives? Contactless shopping as protectionary action against the COVID‐19 pandemic

Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message

Negative and positive contamination in secondhand fashion consumption: does culture matter?

Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers

Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms

What causes consumers to participate in collaborative consumption? A self-efficacy perspective toward Peer-to-Peer (P2P) secondhand platforms

Why did (some) consumers buy toilet papers? A cross‐cultural examination of panic buying as a maladaptive coping response to COVID‐19

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Effect of country image and materialism on the quality evaluation of Korean products

Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status

Process Innovation: Hidden Secret to Success and Efficiency

The power of culture in branding: How the Korean Wave can help global brands thrive in Asia

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