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Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of marketing, 2014-11, Vol.78 (6), p.120-142

2014

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Measuring and Managing Consumer Sentiment in an Online Community Environment

Journal of marketing research, 2015-10, Vol.52 (5), p.629-641

2015

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Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Journal of marketing research, 2017-02, Vol.54 (1), p.111-123

2017

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Social media marketing and brand authenticity: the role of value co-creation

Management research review, 2023-05, Vol.46 (6), p.870-892

2023

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Emotion and Reason in Consumer Behavior

Chaudhuri, Arjun

1, 2006

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Neuromarketing: Ethical Implications of its Use and Potential Misuse

Journal of business ethics, 2017-09, Vol.144 (4), p.799-811

2017

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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Managing Brands in the Social Media Environment

Journal of interactive marketing, 2013-11, Vol.27 (4), p.242-256

2013

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Handbook of Islamic Marketing

1, 2011

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Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Journal of international business studies, 2008-09, Vol.39 (6), p.996-1009

2008

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Alternative Market Research Methods: Market Sensing

1, 2017

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Handbook of Qualitative Research Methods in Marketing

1, 2006

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The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Journal of interactive marketing, 2011-05, Vol.25 (2), p.85-94

2011

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Flying in the face of environmental concern: why green consumers continue to fly

Journal of marketing management, 2015-09, Vol.31 (13-14), p.1503-1528

2015

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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies

Technological forecasting & social change, 2018-12, Vol.137, p.10-18

2018

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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

1. Aufl., 2011

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Market-Driven Thinking: Achieving Contextual Intelligence

Woodside, Arch G.

1, 2005

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Cause Related Marketing: Who Cares Wins

Adkins, Sue

1, 2011

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Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Psychology & marketing, 2023-09, Vol.40 (9), p.1704-1719

2023

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Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity

Journal of marketing management, 2015-09, Vol.31 (13-14), p.1472-1502

2015

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New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia

Amfiteatru economic, 2018-08, Vol.20 (49), p.700-716

2018

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Private label brands vs national brands: new battle fronts and future competition

Cogent business & management, 2024-12, Vol.11 (1)

Ndlovu, Sbonelo Gift

2024

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A new era of consumer marketing?: An application of co-creational marketing in the music industry

European journal of marketing, 2013-01, Vol.47 (11/12), p.1859-1888

2013

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The relative impact of corporate reputation on consumer choice: beyond a halo effect

Journal of marketing management, 2018-09, Vol.34 (13-14), p.1227-1257

2018

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What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

Marketing management journal, 2023-04, Vol.33 (1), p.1-15

2023

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Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Measuring and Managing Consumer Sentiment in an Online Community Environment

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Social media marketing and brand authenticity: the role of value co-creation

Emotion and Reason in Consumer Behavior

Neuromarketing: Ethical Implications of its Use and Potential Misuse

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Managing Brands in the Social Media Environment

Handbook of Islamic Marketing

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Alternative Market Research Methods: Market Sensing

Handbook of Qualitative Research Methods in Marketing

The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

Flying in the face of environmental concern: why green consumers continue to fly

Blending Internet-of-Things (IoT) solutions into relationship marketing strategies

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Market-Driven Thinking: Achieving Contextual Intelligence

Cause Related Marketing: Who Cares Wins

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity

New Market Segmentation Knowledge in the Function of Bioeconomy Development in Serbia

Private label brands vs national brands: new battle fronts and future competition

A new era of consumer marketing?: An application of co-creational marketing in the music industry

The relative impact of corporate reputation on consumer choice: beyond a halo effect

What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

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