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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing

Journal of public policy & marketing, 2012-04, Vol.31 (1), p.36-41

Andreasen, Alan R.

2012

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Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Journal of marketing research, 2017-02, Vol.54 (1), p.111-123

2017

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Measuring and Managing Consumer Sentiment in an Online Community Environment

Journal of marketing research, 2015-10, Vol.52 (5), p.629-641

2015

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Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Journal of public policy & marketing, 2012-10, Vol.31 (2), p.284-292

2012

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The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach

Journal of international business studies, 2008-03, Vol.39 (2), p.304-325

2008

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The New Marketing Myopia

Journal of public policy & marketing, 2010-04, Vol.29 (1), p.4-11

2010

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Automated Marketing Research Using Online Customer Reviews

Journal of marketing research, 2011-10, Vol.48 (5), p.881-894

2011

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The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Journal of marketing research, 2014-10, Vol.51 (5), p.625-644

2014

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The Challenge of Retaining Customers Acquired with Free Trials

Journal of marketing research, 2015-04, Vol.52 (2), p.217-234

2015

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Risk, Information, and Incentives in Online Affiliate Marketing

Journal of marketing research, 2015-02, Vol.52 (1), p.1-12

2015

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Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Journal of international business studies, 2008-09, Vol.39 (6), p.996-1009

2008

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The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

Journal of marketing research, 2017-02, Vol.54 (1), p.124-137

2017

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International expansion through flexible replication: Learning from the internationalization experience of IKEA

Journal of international business studies, 2011-12, Vol.42 (9), p.1079-1102

2011

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International Business Competence and the Contemporary Firm

Journal of international business studies, 2009-02, Vol.40 (2), p.255-273

2009

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A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy

Journal of marketing research, 2013-12, Vol.50 (6), p.767-781

2013

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Global account management strategies: Drivers and outcomes

Journal of international business studies, 2010-05, Vol.41 (4), p.620-638

2010

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Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

Journal of public policy & marketing, 2021-04, Vol.40 (2), p.226-244

2021

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Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Journal of marketing research, 2015-04, Vol.52 (2), p.235-252

2015

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Omission and Commission as Marketplace Trauma

Journal of public policy & marketing, 2016-09, Vol.35 (2), p.280-291

2016

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Losses Loom "Longer" Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Journal of marketing research, 2015-10, Vol.52 (5), p.642-656

2015

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Determinants of brand performance: the role of internal branding

The journal of brand management, 2018-05, Vol.25 (3), p.202-216

2018

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Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

Journal of marketing research, 2017-02, Vol.54 (1), p.27-43

2017

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The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

The journal of brand management, 2020-09, Vol.27 (5), p.531-545

2020

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Transaction Attributes and Customer Valuation

Journal of marketing research, 2015-12, Vol.52 (6), p.848-864

2015

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing

Shining Light on Atmospherics: How Ambient Light Influences Food Choices

Measuring and Managing Consumer Sentiment in an Online Community Environment

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach

The New Marketing Myopia

Automated Marketing Research Using Online Customer Reviews

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

The Challenge of Retaining Customers Acquired with Free Trials

Risk, Information, and Incentives in Online Affiliate Marketing

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

International expansion through flexible replication: Learning from the internationalization experience of IKEA

International Business Competence and the Contemporary Firm

A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy

Global account management strategies: Drivers and outcomes

Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

Managerial Empathy Facilitates Egocentric Predictions of Consumer Preferences

Omission and Commission as Marketplace Trauma

Losses Loom "Longer" Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time

Determinants of brand performance: the role of internal branding

Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices

The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

Transaction Attributes and Customer Valuation

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