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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Marketing technology for adoption by small business

The Service industries journal, 2015-09, Vol.35 (11-12), p.655-669

2015

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Historical research in marketing theory and practice: a review essay

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1239-1291

2014

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Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of travel & tourism marketing, 2011-05, Vol.28 (4), p.345-368

2011

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How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

European management journal, 2007-10, Vol.25 (5), p.395-410

2007

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The Theoretical Principles of Marketing Management of Enterprise

Bìznes ìnform (Multilingual ed.), 2023-08, Vol.8 (547), p.309-315

2023

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Marketing, synthesis and interdisciplinarity: reading with M.J.B

Journal of marketing management, 2023-11, Vol.39 (17-18), p.1876-1891

Tadajewski, Mark

2023

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Social media marketing and brand authenticity: the role of value co-creation

Management research review, 2023-05, Vol.46 (6), p.870-892

2023

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Formation of the Marketing Management System of the Enterprise

Bìznes ìnform (Multilingual ed.), 2022-11, Vol.11 (538), p.257-262

2022

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing in a time of toxic leadership

Qualitative market research, 2016-01, Vol.19 (1), p.44-64

2016

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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Establishing the scope of marketing practice: insights from practitioners

European journal of marketing, 2014-01, Vol.48 (1/2), p.380-404

2014

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

Journal of research in marketing and entrepreneurship, 2023-01, Vol.24 (2), p.221-241

2023

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When do purchase intentions predict sales?

International journal of forecasting, 2007-07, Vol.23 (3), p.347-364

2007

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A Methodical Approach to Assessing the Marketing Potential of the Enterprise in the Context of Marketing Management

Bìznes ìnform (Multilingual ed.), 2023-10, Vol.10 (549), p.404-412

2023

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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Flying in the face of environmental concern: why green consumers continue to fly

Journal of marketing management, 2015-09, Vol.31 (13-14), p.1503-1528

2015

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Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Journal of strategic marketing, 2016-01, Vol.24 (1), p.5-19

2016

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Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

International review of management and marketing, 2016, Vol.6 (6S)

2016

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Marketing technology for adoption by small business

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Historical research in marketing theory and practice: a review essay

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

The Theoretical Principles of Marketing Management of Enterprise

Marketing, synthesis and interdisciplinarity: reading with M.J.B

Social media marketing and brand authenticity: the role of value co-creation

The impact of eWOM information in social media on the online purchase intention of Generation Z

Formation of the Marketing Management System of the Enterprise

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Marketing in a time of toxic leadership

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Establishing the scope of marketing practice: insights from practitioners

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

When do purchase intentions predict sales?

A Methodical Approach to Assessing the Marketing Potential of the Enterprise in the Context of Marketing Management

Fast fashion consumer engagement on Instagram: a case study

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Artificial intelligence in marketing: exploring current and future trends

Flying in the face of environmental concern: why green consumers continue to fly

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Marketing Management as the Realization Process of Research, Production and Sale Activity of the Enterprise

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