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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Journal of business research, 2023-09, Vol.164, p.113954, Article 113954

2023

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Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Journal of business research, 2014-03, Vol.67 (3), p.324-331

2014

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Performance implications of deploying marketing analytics

International journal of research in marketing, 2013-06, Vol.30 (2), p.114-128

2013

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Green buying behavior and the theory of consumption values: A fuzzy-set approach

Journal of business research, 2016-04, Vol.69 (4), p.1484-1491

2016

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Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Journal of business research, 2016-05, Vol.69 (5), p.1562-1566

2016

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Supply chain channel strategies with quality and marketing effort-dependent demand

International journal of production economics, 2013-08, Vol.144 (2), p.572-581

2013

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A service perspective on business relationships: The value creation, interaction and marketing interface

Industrial marketing management, 2011-02, Vol.40 (2), p.240-247

Gronroos, C

2011

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Achieving tourist loyalty through destination personality, satisfaction, and identification

Journal of business research, 2015-11, Vol.68 (11), p.2227-2231

2015

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Decomposing the effects of online customer reviews on brand, price, and product attributes

International journal of research in marketing, 2016-03, Vol.33 (1), p.11-26

2016

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Practices and functions of customer reference marketing — Leveraging customer references as marketing assets

Industrial marketing management, 2010-08, Vol.39 (6), p.975-985

2010

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Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

Industrial marketing management, 2012-01, Vol.41 (1), p.15-26

2012

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How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

European management journal, 2007-10, Vol.25 (5), p.395-410

2007

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What is dark about the dark-side of business relationships?

Industrial marketing management, 2016-05, Vol.55, p.5-9

2016

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Thriving through turbulence

European management journal, 2023-10, Vol.41 (5), p.730-743

2023

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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Industrial marketing management, 2014-01, Vol.43 (1), p.91-101

2014

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Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation

Journal of business research, 2024-09, Vol.182, p.114813, Article 114813

2024

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Digital marketing and social media: Why bother?

Business horizons, 2014-11, Vol.57 (6), p.703-708

2014

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The changing role of employees in service theory and practice: An interdisciplinary view

Human resource management review, 2016-03, Vol.26 (1), p.4-13

Bowen, David E.

2016

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Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns

International journal of production economics, 2014-08, Vol.154, p.59-71

2014

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B2B social media semantics: Analysing multimodal online meanings in marketing conversations

Industrial marketing management, 2016-04, Vol.54, p.92-106

2016

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Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

European management journal, 2015-12, Vol.33 (6), p.438-449

2015

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An impact-oriented implementation approach in business marketing research

Industrial marketing management, 2015-02, Vol.45, p.3-11

2015

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An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

Industrial marketing management, 2013-05, Vol.42 (4), p.552-563

2013

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Developing an eco-capability through environmental orientation and organizational innovativeness

Industrial marketing management, 2015-02, Vol.45, p.151-161

2015

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Brand communities embedded in social networks

Journal of business research, 2013-02, Vol.66 (2), p.216-223

Zaglia, Melanie E.

2013

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Tribute to a marketing legend: Commemorating the contributions of Shelby D. Hunt with implications for the future of marketing

Improving marketing success: The role of tacit knowledge exchange between sales and marketing

Performance implications of deploying marketing analytics

Green buying behavior and the theory of consumption values: A fuzzy-set approach

Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

Supply chain channel strategies with quality and marketing effort-dependent demand

A service perspective on business relationships: The value creation, interaction and marketing interface

Achieving tourist loyalty through destination personality, satisfaction, and identification

Decomposing the effects of online customer reviews on brand, price, and product attributes

Practices and functions of customer reference marketing — Leveraging customer references as marketing assets

Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process

How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

What is dark about the dark-side of business relationships?

Thriving through turbulence

The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation

Digital marketing and social media: Why bother?

The changing role of employees in service theory and practice: An interdisciplinary view

Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns

B2B social media semantics: Analysing multimodal online meanings in marketing conversations

Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision

An impact-oriented implementation approach in business marketing research

An agent-based fuzzy cognitive map approach to the strategic marketing planning for industrial firms

Developing an eco-capability through environmental orientation and organizational innovativeness

Brand communities embedded in social networks

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