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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Journal of business research, 2011-12, Vol.64 (12), p.1281-1287

2011

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A signaling theory approach to relationship recovery

European journal of marketing, 2020-09, Vol.54 (9), p.2139-2170

2020

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How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

Journal of the American Academy of Child and Adolescent Psychiatry, 2014-12, Vol.53 (12), p.1271-1278.e1

2014

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I need my smartphone: A hierarchical model of personality and cell-phone addiction

Personality and individual differences, 2015-06, Vol.79, p.13-19

2015

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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Journal of retailing, 2006-01, Vol.82 (3), p.245-257

2006

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Survey-software implicit association tests: A methodological and empirical analysis

Behavior research methods, 2019-10, Vol.51 (5), p.2194-2208

2019

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A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Journal of business research, 2015-05, Vol.68 (5), p.1082-1085

2015

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Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Psychology & marketing, 2014-02, Vol.31 (2), p.147-160

2014

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Journal of business research, 2019-05, Vol.98, p.126-141

2019

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006-10, Vol.34 (4), p.528-542

Pullig, C.

2006

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Penny wise and pound foolish? How thinking style affects price cognition

Marketing letters, 2018-06, Vol.29 (2), p.261-273

2018

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Developing and validating measures of facets of customer-based brand equity

Journal of business research, 2004-02, Vol.57 (2), p.209-224

2004

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The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors

Journal of public policy & marketing, 2000-04, Vol.19 (1), p.93-105

2000

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Journal of business research, 2019-07, Vol.100, p.339-353

2019

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I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Journal of business ethics, 2013-01, Vol.112 (1), p.167-176

2013

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Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Journal of public policy & marketing, 2021-04, Vol.40 (2), p.143-164

2021

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Family conflict and adolescent compulsive buying behavior

Young consumers, 2019-08, Vol.20 (3), p.208-218

2019

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Journal of public policy & marketing, 2016-09, Vol.35 (2), p.170-184

2016

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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Journal of business research, 2013-08, Vol.66 (8), p.1186-1194

2013

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

Journal of psychology and theology, 2016-03, Vol.44 (1), p.42-54

2016

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A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Journal of the Association for Consumer Research, 2023-01, Vol.8 (1), p.95-106

2023

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Consumer mobility and well-being among changing places and shifting ethnicities

Marketing theory, 2015-06, Vol.15 (2), p.271-278

2015

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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

A signaling theory approach to relationship recovery

How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

I need my smartphone: A hierarchical model of personality and cell-phone addiction

Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Survey-software implicit association tests: A methodological and empirical analysis

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Penny wise and pound foolish? How thinking style affects price cognition

Developing and validating measures of facets of customer-based brand equity

The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Family conflict and adolescent compulsive buying behavior

Brand Dilution: When Do New Brands Hurt Existing Brands?

The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Brand Dilution: When Do New Brands Hurt Existing Brands?

Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Consumer mobility and well-being among changing places and shifting ethnicities

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