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Strategic Integrated Marketing Communications

Percy, Larry

Fourth edition, 2023

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The Dark Side of Marketing Communications: Critical Marketing Perspectives

1st, 2021

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City integrated marketing communication – identification and measurement framework

Argumenta oeconomica, 2023, Vol.2023 (2), p.5-32

2023

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Comparative economic research. Central and Eastern Europe, 2020-01, Vol.23 (2), p.87-102

2020

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Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

McCabe, Scott

1, 2009

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Communication Strategies for Corporate Leaders: Implications for the Global Market

1st edition., 2017

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AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

Journal of competitiveness, 2018-03, Vol.10 (1), p.5-22

2018

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

Communicatio, 2015-01, Vol.41 (1), p.131-151

2015

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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Shin, Kwang-Yong

2013., 2013

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Handbook of Media Branding

1st ed. 2015 edition., 2015

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Retailing in the 21st Century: Current and Future Trends

2. Aufl., 2010

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Successful Marketing Communications: A practical guide to planning and implementation

Ace, Cathy

1, 2001

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The Work of Communication: Relational Perspectives on Working and Organizing in Contemporary Capitalism

1, 2017

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Integrated Marketing Communications for Public Policy: Perspectives from the World's Largest Employment Guarantee Program MGNREGA

Kadia, Shriram

1, 2022

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Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Journal of competitiveness, 2011-09, Vol.2011 (3), p.58-71

2011

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Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication

Transportation research. Part E, Logistics and transportation review, 2021-10, Vol.154, p.102453, Article 102453

2021

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Integrated Brand Marketing and Measuring Returns

1, 2010

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MARKETING ASPECTS OF DEVELOPING TOURISM SERVICES MARKET IN UKRAINE & THE BALTIC COUNTRIES

Baltic Journal of Economic Studies, 2019-01, Vol.5 (1), p.39-47

2019

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Marketing Communication Policies

2007th edition, 2006

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Inner drives: Is the future of marketing communications more sustainable when using backcasting?

Futures : the journal of policy, planning and futures studies, 2021-06, Vol.130, p.102755, Article 102755

2021

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Decision tree modelling of e-consumers’ preferences for internet marketing communication tools during browsing

E+M ekonomie a management, 2019-01, Vol.22 (1), p.206-221

2019

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The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics, Finance and Administrative Science, 2023-12, Vol.28 (56), p.319-334

2023

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Strategic Integrated Marketing Communications

The Dark Side of Marketing Communications: Critical Marketing Perspectives

City integrated marketing communication – identification and measurement framework

ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Communication Strategies for Corporate Leaders: Implications for the Global Market

AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Handbook of Media Branding

Retailing in the 21st Century: Current and Future Trends

Successful Marketing Communications: A practical guide to planning and implementation

The Work of Communication: Relational Perspectives on Working and Organizing in Contemporary Capitalism

Integrated Marketing Communications for Public Policy: Perspectives from the World's Largest Employment Guarantee Program MGNREGA

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication

Integrated Brand Marketing and Measuring Returns

MARKETING ASPECTS OF DEVELOPING TOURISM SERVICES MARKET IN UKRAINE & THE BALTIC COUNTRIES

Marketing Communication Policies

Inner drives: Is the future of marketing communications more sustainable when using backcasting?

Decision tree modelling of e-consumers’ preferences for internet marketing communication tools during browsing

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

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