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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Communication Strategies for Corporate Leaders: Implications for the Global Market

1st edition., 2017

Volltextzugriff (PDF)

AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

Journal of competitiveness, 2018-03, Vol.10 (1), p.5-22

2018

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

Volltextzugriff (PDF)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Shin, Kwang-Yong

2013., 2013

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Retailing in the 21st Century: Current and Future Trends

2. Aufl., 2010

Volltextzugriff (PDF)

Successful Marketing Communications: A practical guide to planning and implementation

Ace, Cathy

1, 2001

Volltextzugriff (PDF)

Handbook of Media Branding

1, 2015

Volltextzugriff (PDF)

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Journal of competitiveness, 2011-09, Vol.2011 (3), p.58-71

2011

Volltextzugriff (PDF)

Integrated Brand Marketing and Measuring Returns

1, 2010

Volltextzugriff (PDF)

Marketing Communication Policies

2007th edition, 2006

Volltextzugriff (PDF)

MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS

Journal of business economics and management, 2018-11, Vol.19 (3), p.500-520

2018

Volltextzugriff (PDF)

Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Journal of competitiveness, 2024-03

2024

Volltextzugriff (PDF)

Creating Value for the Consumer Through Marketing Communication Tools

Journal of competitiveness, 2021-03, Vol.13 (1), p.59-75

2021

Volltextzugriff (PDF)

Social Networks in B2B and B2C Communication

Transformations in Business & Economics, 2017-01, Vol.16 (1), p.69-69

2017

Volltextzugriff (PDF)

Marketing Communication: A Critical Introduction

Varey, Richard

1, 2002

Volltextzugriff (PDF)

B2B Brand Management

1. Aufl., 2006

Volltextzugriff (PDF)

Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports

Amfiteatru economic, 2015-08, Vol.17 (40), p.955-976

2015

Volltextzugriff (PDF)

Satellite Marketing: Using Social Media to Create Engagement

Popovic, Kevin

1, 2016

Volltextzugriff (PDF)

International Advertising and Communication: Current Insights and Empirical Findings

1, 2006

Volltextzugriff (PDF)

Corporate Books: Unternehmensliteratur als Markenbotschafter

2011., 2011

Volltextzugriff (PDF)

Storytelling: Branding in Practice

1, 2005

Volltextzugriff (PDF)

MARKETING COMMUNICATION AS A VECTOR OF THE ROMANIAN SMALL BUSINESSES SUSTAINABLE DEVELOPMENT

Amfiteatru economic, 2013-11, Vol.15 (Special Issue 7), p.671-686

2013

Volltextzugriff (PDF)

The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

Journal of business economics and management, 2015-01, Vol.16 (1), p.214-227

2015

Volltextzugriff (PDF)

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

Hubner, Hartmut

1. Aufl., 2007

Volltextzugriff (PDF)

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Communication Strategies for Corporate Leaders: Implications for the Global Market

AN AGING POPULATION: A COMPETITIVE ADVANTAGE FOR COMPANIES

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

Retailing in the 21st Century: Current and Future Trends

Successful Marketing Communications: A practical guide to planning and implementation

Handbook of Media Branding

Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

Integrated Brand Marketing and Measuring Returns

Marketing Communication Policies

MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS

Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Creating Value for the Consumer Through Marketing Communication Tools

Social Networks in B2B and B2C Communication

Marketing Communication: A Critical Introduction

B2B Brand Management

Marketing Communications of Value Creation in Sustainable Organizations. The Practice of Integrated Reports

Satellite Marketing: Using Social Media to Create Engagement

International Advertising and Communication: Current Insights and Empirical Findings

Corporate Books: Unternehmensliteratur als Markenbotschafter

Storytelling: Branding in Practice

MARKETING COMMUNICATION AS A VECTOR OF THE ROMANIAN SMALL BUSINESSES SUSTAINABLE DEVELOPMENT

The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

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