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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Journal of Advanced Research in Applied Sciences and Engineering Technology, 2025-01, Vol.43 (2), p.134-147

2025

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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

Cogent business & management, 2024-12, Vol.11 (1)

2024

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(Counter)marketing and misinformation: a cross-platform study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Trends of using social media for the green labelling of modern mobile phones

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Online advertisement in a pink-colored market

EPJ data science, 2024-12, Vol.13 (1), p.36-26, Article 36

2024

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Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

The journal of Chinese sociology, 2024-12, Vol.11 (1), p.5-18, Article 5

2024

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Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Fashion and Textiles, 2024, 11(1), , pp.1-27

2024

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Digital transformation of the promotion of educational services of Kazakhstani universities

Journal of innovation and entrepreneurship, 2024-12, Vol.13 (1), p.1-20, Article 3

2024

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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

(Counter)marketing and misinformation: a cross-platform study

The impact of eWOM information in social media on the online purchase intention of Generation Z

The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

Exploring the potential of adopting geofence mobile technology in the South African retail sector

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Fast fashion consumer engagement on Instagram: a case study

Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Trends of using social media for the green labelling of modern mobile phones

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

Artificial intelligence in marketing: exploring current and future trends

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

The changing roles of mass media amidst the growth of the digital media

The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Online advertisement in a pink-colored market

Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Digital transformation of the promotion of educational services of Kazakhstani universities

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