UB Paderborn / Katalog / Suche / in CDI

Retail availability and marketing of electronic cigarettes in Canada

Canadian journal of public health, 2015-09, Vol.106 (6), p.e408-e412

2015

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Marketing research in a digital world

Décisions marketing, 2014-07, Vol.75, p.5-10

2014

Volltextzugriff (PDF)

Alcohol warning label perceptions: Emerging evidence for alcohol policy

Canadian journal of public health, 2015-09, Vol.106 (6), p.e395-e400

2015

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Reputation: a concept to define

Communication et organisation, 2014-01, Vol.46, p.211-224

Boistel, Philippe

2014

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The usefulness of a service guarantee: the point of view of contact staff

Décisions marketing, 2015-01, Vol.77, p.31-45

Auriacombe, Brigitte

2015

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Consumerist stakeholders and the impact of their collective dynamic on companies

Décisions marketing, 2015-01, Vol.77, p.47-62

2015

Volltextzugriff (PDF)

Management of external communities and internal teams: towards flexible frontiers?

Décisions marketing, 2015-01, Vol.77, p.85-99

2015

Volltextzugriff (PDF)

Innovate in the traditional sector: importance of perceived authenticity and typicality

Décisions marketing, 2015-01, Vol.77, p.63-84

2015

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Brand schematicity influence on brand/eco label alliance strategy

Décisions marketing, 2015-01, Vol.77, p.115-130

2015

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Web 2.0 and social networks. New tool of releationship marketing in mass markets

Décisions marketing, 2012-01, Vol.65, p.85-89

Volle, Pierre

2012

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"They will get married and have lots of children": marketing research at the service of tourism: myth or reality?

Décisions marketing, 2011-10, Vol.64, p.5-10

Giannelloni, Jean-Luc

2011

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Marketing research: new trends

Revue française de gestion, 2006-03, Vol.32 (162), p.95-175

Bergadaà, Michelle

2006

Volltextzugriff (PDF)

Brand expriences: how to accomodate consumer immersion

Décisions marketing, 2006-01, Vol.41, p.43-52

2006

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Love on websites

Gestion 2000, 2008-01, Vol.25 (1), p.41-60

Belaud, Lydie

2008

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Contribution of dynamic capacities and relationship marketing to obtain competitive advantage

Revue française du marketing, 2014-06, Vol.247, p.27-47

2014

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Client representation in the delivering of an innovating offer: a study of the role of marketing

Gérer & comprendre, 2006-03, Vol.83, p.36-46

2006

Volltextzugriff (PDF)

How can a marketing strategy be revised? When cinema inspires strategy change

Décisions marketing, 2006-01, Vol.41, p.81-85

2006

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Getting to know the socially responsible consumer better

Décisions marketing, 2006-01, Vol.41, p.67-79

2006

Volltextzugriff (PDF)

An example of multimedia media planning

Décisions marketing, 2006-01, Vol.41, p.7-22

2006

Volltextzugriff (PDF)

Strategic marketing, marketing strategy: proposition of an integrated reading grid

Revue française du marketing, 2009-10, Vol.224, p.7-19

Kirova, Valentina

2009

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Services marketing, product marketing: comparative analysis based on competitive advantage

Revue française du marketing, 2006-02, Vol.206 (1-5), p.59-73

2006

Volltextzugriff (PDF)

La personnalisation de I'interaction dans des contextes multimodaux et multicanaux: une première approche pour le commerce electronique

Proceedings of the 14th Conference on l'Interaction Homme-Machine, 2002, p.97-104

2002

Volltextzugriff (PDF)

Comportement du consommateur

Décisions Marketing, 2011, Vol.64 (64), p.87-88

2011

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La recherche marketing - les études de marché au service des entreprises et services publics

Politiques et management public, 1996, Vol.14 (2), p.163-164

1996

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Beau, pas cher, mais mediocre

CA magazine (Toronto : English edition), 2006-05, Vol.139 (4), p.14

Carroll, Jim

2006

Volltextzugriff (PDF)

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Retail availability and marketing of electronic cigarettes in Canada

Marketing research in a digital world

Alcohol warning label perceptions: Emerging evidence for alcohol policy

Reputation: a concept to define

The usefulness of a service guarantee: the point of view of contact staff

Consumerist stakeholders and the impact of their collective dynamic on companies

Management of external communities and internal teams: towards flexible frontiers?

Innovate in the traditional sector: importance of perceived authenticity and typicality

Brand schematicity influence on brand/eco label alliance strategy

Web 2.0 and social networks. New tool of releationship marketing in mass markets

"They will get married and have lots of children": marketing research at the service of tourism: myth or reality?

Marketing research: new trends

Brand expriences: how to accomodate consumer immersion

Love on websites

Contribution of dynamic capacities and relationship marketing to obtain competitive advantage

Client representation in the delivering of an innovating offer: a study of the role of marketing

How can a marketing strategy be revised? When cinema inspires strategy change

Getting to know the socially responsible consumer better

An example of multimedia media planning

Strategic marketing, marketing strategy: proposition of an integrated reading grid

Services marketing, product marketing: comparative analysis based on competitive advantage

La personnalisation de I'interaction dans des contextes multimodaux et multicanaux: une première approche pour le commerce electronique

Comportement du consommateur

La recherche marketing - les études de marché au service des entreprises et services publics

Beau, pas cher, mais mediocre

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