UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 2.917

Sortiert nach

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

The Journal of consumer research, 2015-04, Vol.41 (6), p.1412-1425

2015

Volltextzugriff (PDF)

CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique

Journal of business ethics, 2016-08, Vol.137 (1), p.173-193

2016

Volltextzugriff (PDF)

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Journal of business ethics, 2013-05, Vol.114 (3), p.489-500

2013

Volltextzugriff (PDF)

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

Journal of business ethics, 2014-09, Vol.124 (1), p.101-115

2014

Volltextzugriff (PDF)

Consumer Responses to Corporate Social Responsibility (CSR) in China

Journal of business ethics, 2011-06, Vol.101 (2), p.197-212

2011

Volltextzugriff (PDF)

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81

2012

Volltextzugriff (PDF)

Effect of Stakeholders' Pressure on Transparency of Sustainability Reports within the GRI Framework

Journal of business ethics, 2014-06, Vol.122 (1), p.53-63

2014

Volltextzugriff (PDF)

Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

Volltextzugriff (PDF)

Choice of Cause in Cause-Related Marketing

Journal of marketing, 2012-07, Vol.76 (4), p.126-139

2012

Volltextzugriff (PDF)

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of business ethics, 2014-11, Vol.125 (1), p.75-86

2014

Volltextzugriff (PDF)

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Journal of marketing, 2011-07, Vol.75 (4), p.166-182

Sheth, Jagdish N.

2011

Volltextzugriff (PDF)

Determinants of Consumer Attributions of Corporate Social Responsibility

Journal of business ethics, 2016-10, Vol.138 (2), p.247-261

2016

Volltextzugriff (PDF)

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

The Journal of consumer research, 2014-10, Vol.41 (3), p.823-839

2014

Volltextzugriff (PDF)

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Journal of marketing, 2011-11, Vol.75 (6), p.5-23

2011

Volltextzugriff (PDF)

Untangling Dynamic and Operational Capabilities: Strategy for the (N)ever-Changing World

Strategic management journal, 2011-11, Vol.32 (11), p.1243-1250

2011

Volltextzugriff (PDF)

What drives corporate social performance? The role of nation-level institutions

Journal of international business studies, 2012-12, Vol.43 (9), p.834-864

2012

Volltextzugriff (PDF)

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Journal of marketing, 2010-01, Vol.74 (1), p.65-79

2010

Volltextzugriff (PDF)

Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

Journal of business ethics, 2016-05, Vol.135 (2), p.253-399

2016

Volltextzugriff (PDF)

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of marketing, 2012-09, Vol.76 (5), p.18-32

2012

Volltextzugriff (PDF)

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Journal of business ethics, 2009-01, Vol.84 (1), p.65-78

2009

Volltextzugriff (PDF)

Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

Journal of business ethics, 2013-05, Vol.114 (2), p.193-206

2013

Volltextzugriff (PDF)

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

The Journal of consumer research, 2011-02, Vol.37 (5), p.775-790

2011

Volltextzugriff (PDF)

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Journal of business ethics, 2011-06, Vol.100 (4), p.673-688

2011

Volltextzugriff (PDF)

The Impact of Corporate Sustainability on Organizational Processes and Performance

Management science, 2014-11, Vol.60 (11), p.2835-2857

2014

Volltextzugriff (PDF)

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

Volltextzugriff (PDF)

1 – 25 von 2.917

Suche als RSS-Feed

Aktive Filter

PublikationsformTagungsberichte

ThemaBehavioral Sciences

ThemaStudies

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(2.675)
Mit Volltextzugriff
(2.808)

Publikationsform

Sprache

7 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

CSR-Washing is Rare: A Conceptual Framework, Literature Review, and Critique

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Consumers' Perceptions of Corporate Social Responsibility: Scale Development and Validation

Consumer Responses to Corporate Social Responsibility (CSR) in China

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Effect of Stakeholders' Pressure on Transparency of Sustainability Reports within the GRI Framework

Reinventing Marketing to Manage the Environmental Imperative

Choice of Cause in Cause-Related Marketing

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Determinants of Consumer Attributions of Corporate Social Responsibility

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Untangling Dynamic and Operational Capabilities: Strategy for the (N)ever-Changing World

What drives corporate social performance? The role of nation-level institutions

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Corporate Socially Responsible Initiatives and Their Effects on Consumption of Green Products

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior

Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

The Impact of Corporate Sustainability on Organizational Processes and Performance

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Aktive Filter

Suchergebnisse filtern