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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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Exploring the potential of adopting geofence mobile technology in the South African retail sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

Volltextzugriff (PDF)

Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

Volltextzugriff (PDF)

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Trends of using social media for the green labelling of modern mobile phones

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Changing the whole game: effects of the COVID-19 pandemic's accelerated digitalization on European bank staff's data protection capabilities

Financial innovation (Heidelberg), 2024-12, Vol.10 (1), p.29-28, Article 29

2024

Volltextzugriff (PDF)

Online advertisement in a pink-colored market

EPJ data science, 2024-12, Vol.13 (1), p.36-26, Article 36

2024

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Digital transformation of the promotion of educational services of Kazakhstani universities

Journal of innovation and entrepreneurship, 2024-12, Vol.13 (1), p.1-20, Article 3

2024

Volltextzugriff (PDF)

Connectedness of cryptocurrency markets to crude oil and gold: an analysis of the effect of COVID-19 pandemic

Financial innovation (Heidelberg), 2024-12, Vol.10 (1), p.68-23, Article 68

2024

Volltextzugriff (PDF)

Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

The journal of Chinese sociology, 2024-12, Vol.11 (1), p.5-18, Article 5

2024

Volltextzugriff (PDF)

Influencing factors of business model innovation of China's retail industry

International journal of global business, 2024-12, Vol.17 (2), p.7-22

2024

Volltextzugriff (PDF)

Bitcoin adoption in online payments: examining consumer intentions and word-of-mouth recommendations

Future business journal, 2024-12, Vol.10 (1), p.26-30, Article 26

2024

Volltextzugriff (PDF)

Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

Fashion and Textiles, 2024, 11(1), , pp.1-27

2024

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