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A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of business research, 2021-07, Vol.131, p.183-195

2021

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Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Academic Journal of Interdisciplinary Studies, 2023-07, Vol.12 (4), p.341

2023

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Social Media Storytelling

1, 2023

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Online-Marketing Schritt für Schritt: Arbeitsbuch

Pilz, Gerald

1, 2021

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Social Media Storms: Empowering Leadership Beyond Crisis Management

1, 2022

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The allure of luxury brands’ social media activities: a uses and gratifications perspective

Information technology & people (West Linn, Or.), 2019-06, Vol.32 (3), p.603-626

2019

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Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

1st edition, 2021

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Do firms still need to be social? Firm generated content in social media

Information technology & people (West Linn, Or.), 2019-04, Vol.32 (2), p.387-404

2019

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Foundations of Social Media Marketing

Procedia, social and behavioral sciences, 2014-08, Vol.148, p.40-57

Constantinides, Efthymios

2014

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Omni Channel Retailing: An Opportunity and Challenges in the Indian Market

Journal of physics. Conference series, 2019-11, Vol.1362 (1), p.12121

2019

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The Role of E-marketing and Finding Job Opportunities for Young People on Social Media; An Empirical Sociological Study in Al-Diwaniyah City

International journal of early childhood special education, 2020-12, Vol.12 (2), p.49-58

Abdullah, Dr. Hussain Alawe

2020

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Integrated Marketing Communication: Advertising and Promotion in a Digital World

Juska, Jerome M.

Second edition., 2022

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Predictive Technology in Social Media

1, 2022

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Selfie appropriation by young British South Asian adults: Reifying, endorsing and reinforcing dual cultural identity in social media

Information technology & people (West Linn, Or.), 2018-01, Vol.31 (2), p.482-506

2018

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Innovations and Social Media Analytics in a Digital Society

1, 2022

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Hyperconsumption: Corporate Marketing vs. the Planet

Hastings, Gerard

1st, 2022

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How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Cogent social sciences, 2023-12, Vol.9 (1)

2023

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Absolute Essentials of Digital Marketing

Charlesworth, Alan

1st, 2021

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Social Media as a Source of Information About Universities Among Candidates for Studies

Marketing Instytucji Naukowych i Badawczych, 2019-12, Vol.34 (4), p.65-88

Stachowiak-Krzyżan, Magda

2019

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Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

Electronics (Basel), 2023-04, Vol.12 (8), p.1822

2023

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News you can use! Evaluating the effectiveness of newsjacking based content on social media

Information technology & people (West Linn, Or.), 2020-03, Vol.33 (2), p.755-773

2020

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Measuring brand-related content in social media: a socialization theory perspective

Information technology & people (West Linn, Or.), 2020-07, Vol.33 (4), p.1281-1302

2020

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How do alternative strategic orientations influence social media performance?

Journal of strategic marketing, 2019-01, Vol.27 (1), p.1-20

2019

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A broad overview of interactive digital marketing: A bibliometric network analysis

Exploring the Landscape of Digital Marketing in Albania: Insights from Local Companies

Social Media Storytelling

Online-Marketing Schritt für Schritt: Arbeitsbuch

Social Media Storms: Empowering Leadership Beyond Crisis Management

The allure of luxury brands’ social media activities: a uses and gratifications perspective

Netnography Unlimited: Understanding Technoculture Using Qualitative Social Media Research

Do firms still need to be social? Firm generated content in social media

Foundations of Social Media Marketing

Omni Channel Retailing: An Opportunity and Challenges in the Indian Market

The Role of E-marketing and Finding Job Opportunities for Young People on Social Media; An Empirical Sociological Study in Al-Diwaniyah City

Fast fashion consumer engagement on Instagram: a case study

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Predictive Technology in Social Media

Selfie appropriation by young British South Asian adults: Reifying, endorsing and reinforcing dual cultural identity in social media

The impact of eWOM information in social media on the online purchase intention of Generation Z

Innovations and Social Media Analytics in a Digital Society

Hyperconsumption: Corporate Marketing vs. the Planet

How does electronic word of mouth on Instagram affect travel behaviour in Indonesia: A perspective of the information adoption model

Absolute Essentials of Digital Marketing

Social Media as a Source of Information About Universities Among Candidates for Studies

Understanding the Effects of Social Media Marketing on Customers’ Bank Loyalty: A SEM Approach

News you can use! Evaluating the effectiveness of newsjacking based content on social media

Measuring brand-related content in social media: a socialization theory perspective

How do alternative strategic orientations influence social media performance?

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