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Marketing Communications

Second edition., 2021

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Adult Food Insecurity and the Hunger-Obesity Paradox: Are these distinct consumer segments?

Advances in Consumer Research, 2015, Vol.43, p.506-507

2015

Volltextzugriff (PDF)

Childhood Obesity: Is Advertising the Culprit?

Advances in Consumer Research, 2013, Vol.41, p.1

2013

Volltextzugriff (PDF)

Gay Tourism: New Perspectives

Oscar Vorobjovas-Pinta / Oscar Vorobjovas-Pinta

1st, 2021

Volltextzugriff (PDF)

Favourable Outcome in Two Pregnancies in a Patient with 3-Hydroxy-3-Methylglutaryl-CoA Lyase Deficiency

JIMD Reports, Volume 37, 2017, Vol.37, p.1-5

2017

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Away from the Mainstream: Motivations of Travellers Seeking Alternative Forms of LGBT Travel

Gay Tourism, 2021, p.153-168

2021

Volltextzugriff (PDF)

6 - Social marketing in China, Taiwan, Japan and South Korea

Ethical and Social Marketing in Asia, 2015, p.117-130

Dahl, Stephan

2015

Volltextzugriff (PDF)

Integrated campaign development: Sales promotion

Marketing Communications, 2021, p.240-254

2, 2021

Volltextzugriff (PDF)

Ethical issues and current challenges

Marketing Communications, 2021, p.47-74

2, 2021

Volltextzugriff (PDF)

Emerging, hybrid media and experiential marketing

Marketing Communications, 2021, p.201-218

2, 2021

Volltextzugriff (PDF)

Electronic, new and social media

Marketing Communications, 2021, p.181-200

2, 2021

Volltextzugriff (PDF)

Integrated campaign development: Direct and database marketing, outdoor and point of purchase

Marketing Communications, 2021, p.255-272

2, 2021

Volltextzugriff (PDF)

Evaluation and control: Evidence of effectiveness and the challenge of measuring return on investment

Marketing Communications, 2021, p.348-363

2, 2021

Volltextzugriff (PDF)

Marketing communications as a strategic marketing tool

Marketing Communications, 2021, p.1-21

2, 2021

Volltextzugriff (PDF)

Traditional media

Marketing Communications, 2021, p.165-180

2, 2021

Volltextzugriff (PDF)

Creativity and creativity tactics

Marketing Communications, 2021, p.98-122

2, 2021

Volltextzugriff (PDF)

Integrated campaign development: advertising

Marketing Communications, 2021, p.219-239

2, 2021

Volltextzugriff (PDF)

IMC and branding

Marketing Communications, 2021, p.143-164

2, 2021

Volltextzugriff (PDF)

Analysing the integrated marketing communications environment

Marketing Communications, 2021, p.75-97

2, 2021

Volltextzugriff (PDF)

Marketing communications for not-for-profit audiences: Social marketing and political marketing

Marketing Communications, 2021, p.307-330

2, 2021

Volltextzugriff (PDF)

Integrated campaign development: Personal selling and sales management, retail key account liaison, exhibitions and shows

Marketing Communications, 2021, p.291-306

2, 2021

Volltextzugriff (PDF)

Introducing communication

Marketing Communications, 2021, p.22-46

2, 2021

Volltextzugriff (PDF)

Integrated campaign development: Marketing PR and sponsorship

Marketing Communications, 2021, p.273-290

2, 2021

Volltextzugriff (PDF)

Marketing communications in a global marketplace

Marketing Communications, 2021, p.331-347

2, 2021

Volltextzugriff (PDF)

The IMC client–agency relationship

Marketing Communications, 2021, p.123-142

2, 2021

Volltextzugriff (PDF)

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Marketing Communications

Adult Food Insecurity and the Hunger-Obesity Paradox: Are these distinct consumer segments?

Childhood Obesity: Is Advertising the Culprit?

Gay Tourism: New Perspectives

Favourable Outcome in Two Pregnancies in a Patient with 3-Hydroxy-3-Methylglutaryl-CoA Lyase Deficiency

Away from the Mainstream: Motivations of Travellers Seeking Alternative Forms of LGBT Travel

6 - Social marketing in China, Taiwan, Japan and South Korea

Integrated campaign development: Sales promotion

Ethical issues and current challenges

Emerging, hybrid media and experiential marketing

Electronic, new and social media

Integrated campaign development: Direct and database marketing, outdoor and point of purchase

Evaluation and control: Evidence of effectiveness and the challenge of measuring return on investment

Marketing communications as a strategic marketing tool

Traditional media

Creativity and creativity tactics

Integrated campaign development: advertising

IMC and branding

Analysing the integrated marketing communications environment

Marketing communications for not-for-profit audiences: Social marketing and political marketing

Integrated campaign development: Personal selling and sales management, retail key account liaison, exhibitions and shows

Introducing communication

Integrated campaign development: Marketing PR and sponsorship

Marketing communications in a global marketplace

The IMC client–agency relationship

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