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Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Journal of competitiveness, 2024-03

2024

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Impacts of integrated marketing communications on customers’ green brand awareness: an empirical case study in Vietnam

Environmental Research Communications, 2024-07, Vol.6 (7), p.75004

2024

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From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Business actions of exhibitors at trade shows : implications for sales versus non-sales staff and type of trade show

The Retail and Marketing Review, 2017-12, Vol.13 (2), p.28-39

2017

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Health nonprofit organizations use of social media communication and marketing during COVID-19: A qualitative Technology Acceptance Model viewpoint

Social sciences & humanities open, 2024, Vol.10, p.101042, Article 101042

2024

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On the model of hybrid electronic publishing

Bibliosfera : zhurnal po bibliotekovedenii͡u︡, bibliografovedenii͡u︡, knigovedenii͡u︡ i informatike, 2013-12 (4), p.16-19

2013

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ON THE BALL

Marketing event, 2003-05, p.08-08

2003

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IMPLEMENTING OF DIGITAL MODELS IN MARKETING, IMPACT AND PERSPECTIVES

Journal of Eastern European and Central Asian research, 2024-01, Vol.11 (3), p.452-464

2024

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Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

Journal of travel research, 2024-05

2024

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Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Journal of theoretical and applied electronic commerce research, 2024-06, Vol.19 (2), p.1411-1441

Türkeș, Mirela Cătălina

2024

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Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Panorama Económico, 2023-10, Vol.31 (4)

2023

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Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence

International journal of hospitality management, 2024-09, Vol.122, p.103838, Article 103838

2024

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Inclusion of Social Media and Digital Infrastructures in Marketing Library Products and Services in Central Libraries of Multi-Disciplinary Universities in Kerala

International journal of information science and management, 2024-07, Vol.22 (3), p.123-137

2024

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Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

E3S Web of Conferences, 2024, Vol.541, p.2007

2024

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La fotografia odontoiatrica e il suo ruolo nei nuovi modelli di professione

Dental cadmos, 2024-04, Vol.92 (5), p.368

Loiacono, Pasquale

2024

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Estilos de comunicación de mujeres influencers políticas en TikTok

Elecciones, 2024-01, Vol.23 (27), p.171-198

2024

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Cultivating wiser service systems through communication

Journal of service management, 2024-07, Vol.35 (4), p.547-569

2024

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Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing

International journal of advertising, 2024-05, p.1-27

2024

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The Effect of Personality Characteristics on the Development of Interpersonal Communication Skills Through One-Time Training

Scientific Annals of Economics and Business, 2024-06, Vol.71 (2), p.265-283

2024

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A Project Management, Communication, and Language Contribution to Enhancing Higher Education Internships

Procedia computer science, 2024, Vol.239, p.241-248

2024

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Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania

The Australian journal of agricultural and resource economics, 2020-01, Vol.64 (4), p.1239-1259

428, 2020

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What induces corporations to engage in controversial marketing and environmental practices? A linguistic perspective

International marketing review, 2024-06, Vol.41 (3/4), p.615-641

Rahman, Mahabubur

2024

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Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience

Marketing intelligence & planning, 2024, Vol.42 (6), p.1074-1092

2024

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Publisher Correction: Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity

Corporate reputation review, 2024-05, Vol.27 (2), p.89-89

2024

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Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes

International journal of advertising, 2024-08, Vol.43 (6), p.933-959

2024

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Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Impacts of integrated marketing communications on customers’ green brand awareness: an empirical case study in Vietnam

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Business actions of exhibitors at trade shows : implications for sales versus non-sales staff and type of trade show

Health nonprofit organizations use of social media communication and marketing during COVID-19: A qualitative Technology Acceptance Model viewpoint

On the model of hybrid electronic publishing

ON THE BALL

IMPLEMENTING OF DIGITAL MODELS IN MARKETING, IMPACT AND PERSPECTIVES

Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Digital Marketing adoption in Small and Medium-sized Enterprises (SMEs)

Morality or hypocrisy: The effect of hotel sustainability labels varies across different online review valence

Inclusion of Social Media and Digital Infrastructures in Marketing Library Products and Services in Central Libraries of Multi-Disciplinary Universities in Kerala

Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

La fotografia odontoiatrica e il suo ruolo nei nuovi modelli di professione

Estilos de comunicación de mujeres influencers políticas en TikTok

Cultivating wiser service systems through communication

Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing

The Effect of Personality Characteristics on the Development of Interpersonal Communication Skills Through One-Time Training

A Project Management, Communication, and Language Contribution to Enhancing Higher Education Internships

Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania

What induces corporations to engage in controversial marketing and environmental practices? A linguistic perspective

Does firm-created social media communication develop brand evangelists? Role of perceived values and customer experience

Publisher Correction: Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity

Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes

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