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Book Reviews: Rosé: Understanding the Pink Wine Revolution

Journal of Wine Economics, 2018, Vol.13 (3), p.355-358

Straus, Jacob R

2018

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Luxury Wine Marketing: The Art and Science of Luxury Wine Branding Infinite Ideas, Ltd, 2019, 288 pp., ISBN: 978-1913022044, $69.95

Journal of Wine Economics, 2024, Vol.19 (2), p.193-195

Visconti, Kevin

2024

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Marketing Management

SCMS Journal of Indian Management, 2013, Vol.10 (1), p.125

Jayakrishnan, S

2013

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Upside-down marketing: turning your ex-customers into your best customers

Business library review, 1995, Vol.20 (2), p.85-86

1995

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Book review: Tracy L. Tuten and Michael R. Solomon, Social Media Marketing

Vision, 2018, Vol.22 (2), p.241-242

2018

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Buyology: truth and lies about why we buy

Journal of industrial ecology, 2010, Vol.14 (1), p.167-168

2010

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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Ekonomski Horizonti, 2014, Vol.16 (3), p.257

Radakovic, Katarina

2014

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Rob Walker KUPUJEM SE Tajni dijalog izmeðu onog što kupujemo i onog što jesmo

Drustvena Istrazivanja, 2011, Vol.20 (2), p.594-598

Štojs, Tihana

2011

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Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketing

JMR, Journal of Marketing Research, 1997, Vol.34 (4), p.540-541

Zinkhan, George M.

1997

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Body of Truth: Leveraging what Consumers Can't or Won't Say

Design Management Review, 2004, Vol.15 (1), p.90

Zaccai, Gianfranco

2004

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Marketing scales handbook: a compilation of multi-item measures

Journal of consumer affairs, 1994, Vol.28 (2), p.426-429

1994

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Out with the old

Malaysian Business, 2004, p.72

Reviewed by Hari Raj

2004

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Consumer profiles - an introduction to psychographics

International review of retail, distribution and consumer research, 1993, Vol.3 (4), p.456-456

1993

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The consumer trap: big business marketing in American life

Journal of economic issues, 2006, Vol.XL (4), p.1162-1163

2006

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Book review: A model marketing manual

FT.com, 2003, p.1

Clifton, Rita

2003

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A Thirst for Empire: How Tea Shaped the Modern World. By Erika Rappaport. Princeton, N.J.: Princeton University Press, 2017. 549 pp. ISBN: 9780691167114 (cloth)

The Journal of Asian Studies, 2020, Vol.79 (2), p.524-526

Besky, Sarah

2020

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BOOKWATCH: What's the big idea, then?

Marketing Week, 2000, Vol.23 (33), p.68

2000

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Pursuing Customers; An Ethnography of Marketing Activities

La Revue Canadienne de Sociologie et d'Anthropologie/The Canadian Review of Sociology and Anthropology, 1991, Vol.28 (3), p.398-399

Gallant, Mary J

1991

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Flux: What Marketing Managers Need to Navigate the New Environment

The Innovation Journal, 2013, Vol.18 (1), p.1

Doughty, Howard A

2013

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Selling Britishness: Commodity Culture, the Dominions, and Empire. Montreal: McGill-Queen's University Press, 2022. Pp. 264. $130.00 (cloth)

Journal of British Studies, 2023, Vol.62 (3), p.815-816

Thackeray, David

2023

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Suzuki to aim pickup at motorcycle owners

Automotive News, 2008, Vol.83 (6327), p.28-28

Jackson, Kathy

2008

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The new rules of green marketing. Strategies, tolls and inspiration for sustainable branding: Jacquelyn A. Ottman, Greenleaf Publishing Limited, Sheffield, UK. Published in 2011

International Review on Public and Non - Profit Marketing, 2012, Vol.9 (1), p.95-96

do Paço, Arminda M. Finisterra

2012

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Porcelain: A History from the Heart of Europe By Suzanne Marchand. Princeton: Princeton University Press, 2020. Pp. 544. Cloth $35.00. ISBN 978-0691182339

Central European History, 2021, Vol.54 (4), p.696-698

Brandow-Faller, Megan

2021

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BOOKS FOR THE BUSINESSMAN: Subliminal Seduction: The Supreme Put-on or Paranoic Delusion?

Business Quarterly (pre-1986), 1974, Vol.39 (1), p.82

Beckerman, Jerrold

1974

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Crap: A History of Cheap Stuff in America. By Wendy A. Woloson. Chicago: University of Chicago Press, 2020. 416 pages. Illustrations, notes, index. Cloth, $29.99. ISBN: 978-0-226-66435-4

Business History Review, 2021, Vol.95 (3), p.609-611

Logemann, Jan

2021

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Book Reviews: Rosé: Understanding the Pink Wine Revolution

Luxury Wine Marketing: The Art and Science of Luxury Wine Branding Infinite Ideas, Ltd, 2019, 288 pp., ISBN: 978-1913022044, $69.95

Marketing Management

Upside-down marketing: turning your ex-customers into your best customers

Book review: Tracy L. Tuten and Michael R. Solomon, Social Media Marketing

Buyology: truth and lies about why we buy

ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Rob Walker KUPUJEM SE Tajni dijalog izmeðu onog što kupujemo i onog što jesmo

Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketing

Body of Truth: Leveraging what Consumers Can't or Won't Say

Marketing scales handbook: a compilation of multi-item measures

Out with the old

Consumer profiles - an introduction to psychographics

The consumer trap: big business marketing in American life

Book review: A model marketing manual

A Thirst for Empire: How Tea Shaped the Modern World. By Erika Rappaport. Princeton, N.J.: Princeton University Press, 2017. 549 pp. ISBN: 9780691167114 (cloth)

BOOKWATCH: What's the big idea, then?

Pursuing Customers; An Ethnography of Marketing Activities

Flux: What Marketing Managers Need to Navigate the New Environment

Selling Britishness: Commodity Culture, the Dominions, and Empire. Montreal: McGill-Queen's University Press, 2022. Pp. 264. $130.00 (cloth)

Suzuki to aim pickup at motorcycle owners

The new rules of green marketing. Strategies, tolls and inspiration for sustainable branding: Jacquelyn A. Ottman, Greenleaf Publishing Limited, Sheffield, UK. Published in 2011

Porcelain: A History from the Heart of Europe By Suzanne Marchand. Princeton: Princeton University Press, 2020. Pp. 544. Cloth $35.00. ISBN 978-0691182339

BOOKS FOR THE BUSINESSMAN: Subliminal Seduction: The Supreme Put-on or Paranoic Delusion?

Crap: A History of Cheap Stuff in America. By Wendy A. Woloson. Chicago: University of Chicago Press, 2020. 416 pages. Illustrations, notes, index. Cloth, $29.99. ISBN: 978-0-226-66435-4

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