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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398

2021

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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269

2019

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The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194

2020

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Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424

2020

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The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53

2015

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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151

2020

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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

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The influence of e-word-of-mouth on hotel occupancy rate

International journal of contemporary hospitality management, 2016-09, Vol.28 (9), p.2035-2051

2016

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Customer-dominant logic: foundations and implications

The Journal of services marketing, 2015-09, Vol.29 (6/7), p.472-484

2015

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The impact of social media evolution on practitioner-stakeholder relationships in brand management

The journal of product & brand management, 2023-11, Vol.32 (8), p.1173-1190

2023

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Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.118-136

2022

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Social media's slippery slope: challenges, opportunities and future research directions

Journal of research in interactive marketing, 2013-05, Vol.7 (2), p.86-99

2013

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European journal of marketing, 2021-10, Vol.55 (10), p.2700-2734

2021

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Reconceptualizing marketing: an assessment of the marketing system in an emerging economy

The Journal of business & industrial marketing, 2024-01, Vol.39 (1), p.14-28

2024

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Consumer – brand engagement on Facebook: liking and commenting behaviors

Journal of research in interactive marketing, 2014-08, Vol.8 (3), p.203-223

2014

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Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

Journal of business ethics, 2008-02, Vol.77 (4), p.377-403

2008

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Analyzing media types and content orientations in Facebook for global brands

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.4-30

2015

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Business to business digital content marketing: marketers’ perceptions of best practice

Social media and consumer engagement: a review and research agenda

Data-driven marketing for growth and profitability

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

The influence of YouTubers on followers’ use intention

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

The impact of brand communication on brand equity through Facebook

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Content marketing capability building: a conceptual framework

New frontiers and future directions in interactive marketing: Inaugural Editorial

The influence of e-word-of-mouth on hotel occupancy rate

Revisiting product classification to examine content marketing practices

Customer-dominant logic: foundations and implications

The impact of social media evolution on practitioner-stakeholder relationships in brand management

Sharing is entertaining: the impact of consumer values on video sharing and brand equity

Social media's slippery slope: challenges, opportunities and future research directions

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

Reconceptualizing marketing: an assessment of the marketing system in an emerging economy

Consumer – brand engagement on Facebook: liking and commenting behaviors

Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

Analyzing media types and content orientations in Facebook for global brands

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