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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Journal of interactive marketing, 2009-11, Vol.23 (4), p.332-340

2009

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“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European journal of marketing, 2021-10, Vol.55 (10), p.2700-2734

2021

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Green Marketing in the Digital Age: A Systematic Literature Review

Sustainability, 2023-08, Vol.15 (16), p.12369

2023

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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management decision, 2012-01, Vol.50 (3), p.502-520

2012

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Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships

Psychology & marketing, 2019-11, Vol.36 (11), p.989-1002

2019

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Green consumption practices for sustainability: an exploration through social practice theory

Journal of social marketing, 2020-06, Vol.10 (2), p.197-213

2020

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The impact of external Word-Of-Mouth Sources on retailer sales of high-involvement products

Information systems research, 2012-03, Vol.23 (1), p.182

2012

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Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

International journal of sports marketing & sponsorship, 2016-08, Vol.17 (3), p.202-218

Baena, Verónica

2016

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On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Information systems research, 2021-09, Vol.32 (3), p.895-913

2021

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Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

Psychology & marketing, 2023-02, Vol.40 (2), p.347-364

2023

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

1, 2022

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Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

European journal of marketing, 2024-02, Vol.58 (2), p.471-496

2024

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THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Revista Gestão em Análise, 2022-09, Vol.11 (3), p.57-69

2022

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Be constantly different! How to manage influencer authenticity

Electronic commerce research, 2023-09, Vol.23 (3), p.1485-1514

2023

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State of green marketing research over 25 years (1990-2014): Literature survey and classification

Marketing intelligence & planning, 2016-01, Vol.34 (1), p.137-158

Kumar, Prashant

2016

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What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

The journal of product & brand management, 2020-08, Vol.29 (5), p.675-688

2020

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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Journal of marketing, 2024-07, Vol.88 (4), p.84-106

2024

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Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

PloS one, 2024-06, Vol.19 (6), p.e0302023-e0302023

2024

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Managing Brands in the Social Media Environment

Journal of interactive marketing, 2013-11, Vol.27 (4), p.242-256

2013

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Influence of social media marketing communications on young consumers’ attitudes

Young consumers, 2017-01, Vol.18 (1), p.19-39

Duffett, Rodney Graeme

2017

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Factors affecting intention to use e-banking in Jordan

International journal of bank marketing, 2020-01, Vol.38 (1), p.86-112

2020

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Against the Green: A Multi-method Examination of the Barriers to Green Consumption

Journal of retailing, 2013-03, Vol.89 (1), p.44-61

2013

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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Journal of business ethics, 2019-07, Vol.157 (4), p.1111-1132

2019

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Consumers' opinions on warning labels on food packages: A qualitative study in Brazil

PloS one, 2019-06, Vol.14 (6), p.e0218813-e0218813

2019

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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

Green Marketing in the Digital Age: A Systematic Literature Review

Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships

Green consumption practices for sustainability: an exploration through social practice theory

The impact of external Word-Of-Mouth Sources on retailer sales of high-involvement products

Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Be constantly different! How to manage influencer authenticity

State of green marketing research over 25 years (1990-2014): Literature survey and classification

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

Managing Brands in the Social Media Environment

Sponsored Content Advertising in a Two-Sided Market

Influence of social media marketing communications on young consumers’ attitudes

Factors affecting intention to use e-banking in Jordan

Against the Green: A Multi-method Examination of the Barriers to Green Consumption

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Consumers' opinions on warning labels on food packages: A qualitative study in Brazil

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