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Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness

The journal of brand management, 2015-12, Vol.22 (9), p.755-777

2015

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Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

Journal of advertising, 2002-06, Vol.31 (2), p.49-61

2002

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The global Internet shopper: Evidence from shopping tasks in twelve countries

Journal of advertising research, 2001-05, Vol.41 (3), p.15

2001

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Adopter segments, adoption determinants and mobile marketing

Journal of targeting, measurement and analysis for marketing, 2007-12, Vol.16 (1), p.78-95

2007

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Analyzing interpersonal communications in industrial marketing negotiations

Journal of the Academy of Marketing Science, 1991-04, Vol.19 (2), p.129-139

1991

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SYMBIOTIC POSTURES OF COMMERCIAL ADVERTISING AND STREET ART: Rhetoric for Creativity

Journal of advertising, 2010-09, Vol.39 (3), p.113-126

2010

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A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty

European journal of marketing, 2013-05, Vol.47 (5/6), p.899-916

2013

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E-healthcare: an analysis of key themes in research

International journal of pharmaceutical and healthcare marketing, 2007-01, Vol.1 (4), p.349-363

2007

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The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application

Journal of advertising, 1993-12, Vol.22 (4), p.77-101

1993

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Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Journal of marketing, 1996-07, Vol.60 (3), p.103-115

1996

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Exploring Dispatcher Communication Effectiveness: Implications for Retaining Drivers in the Trucking Industry

Journal of managerial issues, 1999-04, Vol.11 (1), p.94-109

1999

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Communication Strategies in Marketing Channels: A Theoretical Perspective

Journal of marketing, 1990-10, Vol.54 (4), p.36-51

1990

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Designing Persuasive Communication Campaigns: A Multimessage Communication Model

The Journal of consumer research, 1980-06, Vol.7 (1), p.67-77

1980

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Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Journal of marketing research, 2017-06, Vol.54 (3), p.447-463

2017

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It Ain't Easy Being Green: Macro, Meso, and Micro Green Advertising Agendas

Journal of advertising, 2012-12, Vol.41 (4), p.119-132

2012

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BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

Journal of advertising, 2005-06, Vol.34 (2), p.71-84

2005

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The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Journal of advertising, 2000-10, Vol.29 (3), p.1-13

2000

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Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Journal of advertising, 2009-12, Vol.38 (4), p.63-77

2009

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Affective Intensity and Sponsor Identification

Journal of advertising, 2010-09, Vol.39 (3), p.99-111

2010

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Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

European journal of marketing, 2013-07, Vol.47 (7), p.1067-1088

2013

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Modeling the Patient-Physician Service Encounter: Improving Patient Outcomes

Journal of the Academy of Marketing Science, 2004-10, Vol.32 (4), p.403-417

Hausman, Angela

2004

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The Effectiveness of Benefit Type and Price Endings in Green Advertising

Journal of advertising, 2012-12, Vol.41 (4), p.85-102

2012

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Exploring the Potential Impact of Relationship Characteristics and Customer Attributes on the Outcomes of Third-party Logistics Arrangements

Transportation journal, 2005, Vol.44 (1), p.5-19

2005

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Pre-release consumer buzz

Journal of the Academy of Marketing Science, 2018-03, Vol.46 (2), p.338-360

2018

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An Exploratory Study of Exclusive Dealing in Channel Relationships

Journal of the Academy of Marketing Science, 1997-06, Vol.25 (3), p.201-213

1997

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Using social media to communicate employer brand identity: The impact on corporate image and employer attractiveness

Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity

The global Internet shopper: Evidence from shopping tasks in twelve countries

Adopter segments, adoption determinants and mobile marketing

Analyzing interpersonal communications in industrial marketing negotiations

SYMBIOTIC POSTURES OF COMMERCIAL ADVERTISING AND STREET ART: Rhetoric for Creativity

A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty

E-healthcare: an analysis of key themes in research

The Role of Personal Values and Demographics in Predicting Television Viewing Behavior: Implications for Theory and Application

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

Exploring Dispatcher Communication Effectiveness: Implications for Retaining Drivers in the Trucking Industry

Communication Strategies in Marketing Channels: A Theoretical Perspective

Designing Persuasive Communication Campaigns: A Multimessage Communication Model

Keep Your Cool or Let It Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

It Ain't Easy Being Green: Macro, Meso, and Micro Green Advertising Agendas

BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs

Consumer Privacy Concerns and Preference for Degree of Regulatory Control: A Study of Mobile Advertising in Japan

Affective Intensity and Sponsor Identification

Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

Modeling the Patient-Physician Service Encounter: Improving Patient Outcomes

The Effectiveness of Benefit Type and Price Endings in Green Advertising

Exploring the Potential Impact of Relationship Characteristics and Customer Attributes on the Outcomes of Third-party Logistics Arrangements

Pre-release consumer buzz

An Exploratory Study of Exclusive Dealing in Channel Relationships

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