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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

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“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European journal of marketing, 2021-10, Vol.55 (10), p.2700-2734

2021

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Factors enhancing word-of-mouth influence: positive and negative service-related messages

European journal of marketing, 2014-01, Vol.48 (1/2), p.336-359

2014

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On the relationships among brand experience, hedonic emotions, and brand equity

European journal of marketing, 2015-07, Vol.49 (7/8), p.994-1015

2015

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Customer engagement in evolving technological environments: synopsis and guiding propositions

European journal of marketing, 2019-09, Vol.53 (9), p.2018-2023

2019

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Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

European journal of marketing, 2020-06, Vol.54 (6), p.1161-1179

2020

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The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?

European journal of marketing, 2021-02, Vol.55 (3), p.868-893

2021

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Opposing brand activism: triggers and strategies of consumers’ antibrand actions

European journal of marketing, 2022-10, Vol.56 (13), p.261-284

2022

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Internal market orientation, market capabilities and learning orientation

European journal of marketing, 2014-01, Vol.48 (1/2), p.170-192

2014

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Unlocking the potential of upstream social marketing

European journal of marketing, , Vol.47 (9), p.1525-1547

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Attention, emotions and cause-related marketing effectiveness

European journal of marketing, 2015-11, Vol.49 (11/12), p.1728-1750

2015

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Making your online voice loud: the critical role of WOM information

European journal of marketing, 2011-07, Vol.45 (7/8), p.1277-1297

2011

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Obesity, family units and social marketing intervention: evidence from Nigeria

European journal of marketing, 2022-11, Vol.56 (11), p.2892-2927

2022

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Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities

European journal of marketing, 2020-07, Vol.54 (7), p.1549-1580

Nath, Pravin

2020

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Just doing it: theorising integrated marketing communications (IMC) practices

European journal of marketing, 2017-01, Vol.51 (3), p.490-510

2017

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Segmenting consumers’ reasons for and against ethical consumption

European journal of marketing, 2014-01, Vol.48 (11/12), p.2237-2261

2014

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Decolonising marketing: five fundamental decisions for customer engagement

European journal of marketing, 2023-11, Vol.57 (11), p.2918-2944

Greeff, Wilhelmina Johanna

2023

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Establishing the scope of marketing practice: insights from practitioners

European journal of marketing, 2014-01, Vol.48 (1/2), p.380-404

2014

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Social representations of marketing work: advertising workers and social media

European journal of marketing, 2019-06, Vol.53 (5), p.830-847

2019

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Conceptualisations of the consumer in marketing thought

European journal of marketing, 2016-02, Vol.50 (1/2), p.166-188

2016

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An investigation into online reviewers' behavior

European journal of marketing, 2013-10, Vol.47 (10), p.1758-1773

2013

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Is social norms marketing effective?: A case study in domestic electricity consumption

European journal of marketing, 2013-01, Vol.47 (9), p.1458-1475

2013

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Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

European journal of marketing, 2016-02, Vol.50 (1/2), p.58-77

2016

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Retweet to donate? Cause-related marketing in the era of social medialization

European journal of marketing, 2024-04, Vol.58 (4), p.1015-1046

2024

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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

Factors enhancing word-of-mouth influence: positive and negative service-related messages

On the relationships among brand experience, hedonic emotions, and brand equity

Customer engagement in evolving technological environments: synopsis and guiding propositions

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?

Opposing brand activism: triggers and strategies of consumers’ antibrand actions

Internal market orientation, market capabilities and learning orientation

Unlocking the potential of upstream social marketing

Attention, emotions and cause-related marketing effectiveness

Making your online voice loud: the critical role of WOM information

Obesity, family units and social marketing intervention: evidence from Nigeria

Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities

Just doing it: theorising integrated marketing communications (IMC) practices

Segmenting consumers’ reasons for and against ethical consumption

Decolonising marketing: five fundamental decisions for customer engagement

Establishing the scope of marketing practice: insights from practitioners

Social representations of marketing work: advertising workers and social media

Conceptualisations of the consumer in marketing thought

An investigation into online reviewers' behavior

Is social norms marketing effective?: A case study in domestic electricity consumption

Exploring the impact of employees’ self-concept, brand identification and brand pride on brand citizenship behaviors

Retweet to donate? Cause-related marketing in the era of social medialization

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