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Creative Tools for Interaction of Brands with Consumers on the Digital Technologies Basis

Digital Science, p.40-47

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Digital Marketing Research – How to Effectively Utilize Online Research Methods

Social Computing and Social Media. Communication and Social Communities, p.444-451

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Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan

Social Computing and Social Media. User Experience and Behavior, p.333-341

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Marketing and logistics – two sides of customer/consumer satisfaction

E3S Web of Conferences, 2023, Vol.376, p.4025

2023

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From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

Social Computing and Social Media. Human Behavior, p.190-199

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The Utilization of Mobile Communication on Marketing: A Systematic Review

Procedia computer science, 2023, Vol.227, p.101-109

2023

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The use of digital marketing in information transport in social media: the example of Turkish companies

Transportation research procedia (Online), 2022, Vol.63, p.2579-2588

Keke, Mehmet Emin

2022

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The Internet-of-Things and AI and Their Use for Marketers

Social Computing and Social Media: Applications in Education and Commerce, p.308-316

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China's Variety Show Market, Marketing, and Optimization

SHS Web of Conferences, 2024, Vol.193, p.01015

Yang, Huijia

2024

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A Study of Evolution of Film Marketing in the Digital Age

SHS Web of Conferences, 2024, Vol.193, p.04003

Xue, Dingqi

2024

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Research on the Phenomenon of Over-promoting Movies in the Era of Short Video

SHS Web of Conferences, 2024, Vol.193, p.04006

Liu, Ning

2024

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The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

E3S Web of Conferences, 2021, Vol.247, p.1027

2021

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Authenticity, Cultural and Paracrisis: A Typology of Digital Influencers' Transgressions

Advances in Consumer Research, 2021, Vol.49, p.113-116

2021

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Marketing Intelligence and Automation – An Approach Associated with Tourism in Order to Obtain Economic Benefits for a Region

Universal Access in Human–Computer Interaction. Design and Development Approaches and Methods, p.402-411

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Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

E3S Web of Conferences, 2024, Vol.541, p.02007

2024

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Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking

Intelligent Information and Database Systems, p.330-343

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Just "Remember": The Right Reminder that Leads to Actions

Advances in Consumer Research, 2019, Vol.47, p.925-925

2019

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Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia

Procedia computer science, 2024, Vol.231, p.601-606

2024

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Analysis of advantages and disadvantages of Luckin Coffee marketing strategy based on 4P theory

SHS Web of Conferences, 2024, Vol.193, p.01007

Yi, Jialin

2024

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SWOT Analysis of Coffee’s Marketing Strategies: A Case Study of Luckin Coffee in China

SHS Web of Conferences, 2024, Vol.193, p.01006

Xu, Guangyao

2024

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Marketing charm of magic kingdom: An analysis of Disneyland’s marketing strategies

SHS Web of Conferences, 2024, Vol.193, p.01008

2024

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Utilization of Digital Marketing to Improve Marketing of Endek Woven Fashion for Business Market

E3S Web of Conferences, 2023, Vol.388, p.4002

2023

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Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia

E3S Web of Conferences, 2023, Vol.454, p.3025

2023

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Research on Usage Prediction Methods for O2O Coupons

Neural Information Processing, p.175-183

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Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions

Advances in Consumer Research, 2018, Vol.46, p.876-877

2018

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Creative Tools for Interaction of Brands with Consumers on the Digital Technologies Basis

Digital Marketing Research – How to Effectively Utilize Online Research Methods

Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan

Marketing and logistics – two sides of customer/consumer satisfaction

From Bowling to Pinball: Understanding How Social Media Changes the Generation of Value for Consumers and Companies

The Utilization of Mobile Communication on Marketing: A Systematic Review

The use of digital marketing in information transport in social media: the example of Turkish companies

The Internet-of-Things and AI and Their Use for Marketers

China's Variety Show Market, Marketing, and Optimization

A Study of Evolution of Film Marketing in the Digital Age

Research on the Phenomenon of Over-promoting Movies in the Era of Short Video

The role of digital marketing in improving the efficiency of the product distribution system of agricultural enterprises in the Krasnoyarsk Region

Authenticity, Cultural and Paracrisis: A Typology of Digital Influencers' Transgressions

Marketing Intelligence and Automation – An Approach Associated with Tourism in Order to Obtain Economic Benefits for a Region

Leveraging digital technologies for brand promotion and communications in digital marketing strategies in the energy sector

Towards the Tradeoff Between Online Marketing Resources Exploitation and the User Experience with the Use of Eye Tracking

Just "Remember": The Right Reminder that Leads to Actions

Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia

Analysis of advantages and disadvantages of Luckin Coffee marketing strategy based on 4P theory

SWOT Analysis of Coffee’s Marketing Strategies: A Case Study of Luckin Coffee in China

Marketing charm of magic kingdom: An analysis of Disneyland’s marketing strategies

Utilization of Digital Marketing to Improve Marketing of Endek Woven Fashion for Business Market

Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia

Research on Usage Prediction Methods for O2O Coupons

Promoting Pi Day: Consumer Inferences About Special Day-Themed Promotions

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