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Organizing for Marketing Excellence

Journal of marketing, 2016-11, Vol.80 (6), p.6-35

2016

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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790

2020

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Elements of strategic social media marketing: A holistic framework

Journal of business research, 2017-01, Vol.70, p.118-126

2017

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Closing the Marketing Capabilities Gap

Journal of marketing, 2011-07, Vol.75 (4), p.183-195

Day, George S.

2011

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Setting the future of digital and social media marketing research: Perspectives and research propositions

International journal of information management, 2021-08, Vol.59, p.102168, Article 102168

2021

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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52

2012

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Marketing Analytics for Data-Rich Environments

Journal of marketing, 2016-11, Vol.80 (6), p.97-121

2016

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Halal certification or ingredient disclosure

Journal of Islamic marketing, 2020-05, Vol.11 (3), p.765-781

Takeshita, Shuko

2020

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

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Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

Industrial marketing management, 2021-08, Vol.97, p.35-58

2021

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Marketing Agility: The Concept, Antecedents, and a Research Agenda

Journal of marketing, 2021-01, Vol.85 (1), p.35-58

2021

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The Chief Marketing Officer Matters

Journal of marketing, 2015-05, Vol.79 (3), p.1-22

2015

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Understanding Customer Experience Throughout the Customer Journey

Journal of marketing, 2016-11, Vol.80 (6), p.69-96

2016

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Marketing in the Sharing Economy

Journal of marketing, 2019-09, Vol.83 (5), p.5-27

2019

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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Social Media Marketing in Tourism and Hospitality

Minazzi, Roberta

2015, 2015

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Journal of marketing, 2016-01, Vol.80 (1), p.7-25

2016

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Creating Enduring Customer Value

Journal of marketing, 2016-11, Vol.80 (6), p.36-68

2016

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“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

Journal of cleaner production, 2017-11, Vol.165, p.1263-1279

2017

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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42

2020

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Organizing for Marketing Excellence

Don’t you (forget about me)

Elements of strategic social media marketing: A holistic framework

Closing the Marketing Capabilities Gap

Setting the future of digital and social media marketing research: Perspectives and research propositions

Frontiers of the marketing paradigm in the third millennium

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Marketing Analytics for Data-Rich Environments

Halal certification or ingredient disclosure

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Reinventing Marketing to Manage the Environmental Imperative

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Marketing Agility: The Concept, Antecedents, and a Research Agenda

The Chief Marketing Officer Matters

Understanding Customer Experience Throughout the Customer Journey

Marketing in the Sharing Economy

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Social Media Marketing in Tourism and Hospitality

The role of digital channels in industrial marketing communications

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

Creating Enduring Customer Value

“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

How artificial intelligence will change the future of marketing

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