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The Utilization of Mobile Communication on Marketing: A Systematic Review

Procedia computer science, 2023, Vol.227, p.101-109

2023

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Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia

Procedia computer science, 2024, Vol.231, p.601-606

2024

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Analysis of types of innovation in Micro and Small-sized Enterprises: A case study in Barranquilla, Colombia

Procedia computer science, 2024, Vol.231, p.553-558

2024

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Bundle AI: An Application of Multiple Constraint Knapsack Problem (MCKP) Through Genetic Algorithm (GA)

Procedia computer science, 2024, Vol.231, p.24-31

2024

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Promoting Sports and Wellness with Social Media Advertising – An Analysis of Different Marketing Channels

Procedia computer science, 2024, Vol.231, p.311-316

2024

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Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method

Procedia computer science, 2022, Vol.199, p.448-455

2022

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Understanding The Factors Driving Consumers’ Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt

Procedia computer science, 2019, Vol.164, p.698-705

2019

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Typology of virtual brand communities’ members

Procedia computer science, 2021, Vol.192, p.2190-2198

Siuda, Dagna

2021

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IoT based Smart System to Support Agricultural Parameters: A Case Study

Procedia computer science, 2019, Vol.155, p.648-653

2019

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The Impact of Social Media Usage on the Sales Process in Small and Medium Enterprises (SMEs): A Systematic Literature Review

Procedia computer science, 2019, Vol.161, p.976-983

2019

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Creation of a Conceptual Model for Adoption of Mobile Apps for Shopping from E-Commerce Sites–An Indian Context

Procedia computer science, 2016, Vol.91, p.609-616

2016

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Agricultural products intelligent marketing technology innovation in big data era

Procedia computer science, 2021, Vol.183, p.648-654

Liu, Xiao-Yuan

2021

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The Usage of Cognitive Maps in the Comparison of Marketing Mix of Railway Passenger Transport

Procedia engineering, 2017, Vol.187, p.498-503

2017

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To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession

Procedia, social and behavioral sciences, 2011, Vol.24, p.260-268

2011

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Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm

Procedia computer science, 2019, Vol.151, p.1207-1212

2019

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The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World

Procedia computer science, 2021, Vol.192, p.4158-4168

2021

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The impact of Internet on marketing activity in R&D departments in Poland

Procedia computer science, 2021, Vol.192, p.5030-5038

2021

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Small Business Owners Undertaking Organized Marketing Activities: Out of Need or Available Resources?

Procedia computer science, 2016, Vol.91, p.306-313

2016

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On Privacy and Security in Social Media – A Comprehensive Study

Procedia computer science, 2016, Vol.78, p.114-119

2016

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Using CRM Tools for Learning Development – The IPMA-Student Portal Example

Procedia computer science, 2021, Vol.192, p.5003-5014

2021

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iPhone 11 premium mobile device offers on e-commerce auction platform in the context of Marketing Mix framework and COVID-19 pandemic

Procedia computer science, 2021, Vol.192, p.1720-1729

Grabara, Dariusz

2021

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Gamma irradiation technology to preservation of foodstuffs as an effort to maintain quality and acquaint the significant role of nuclear on food production to Indonesia society: A Review

Energy procedia, 2017, Vol.127, p.302-309

2017

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Some experiences in Neuromarketing: moving from White papers to Scientific inquiries

Procedia computer science, 2022, Vol.199, p.1409-1415

2022

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Search Engine Marketing, Financing Ability and Firm Performance in E-commerce

Procedia computer science, 2015, Vol.55, p.1106-1112

2015

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Big Data as a tool helpful in communication management

Procedia computer science, 2021, Vol.192, p.5156-5165

Smalec, Agnieszka

2021

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The Utilization of Mobile Communication on Marketing: A Systematic Review

Analysis of Strategic Marketing in Small and Medium-sized Enterprises: Case of the Bakery Industry in Colombia

Analysis of types of innovation in Micro and Small-sized Enterprises: A case study in Barranquilla, Colombia

Bundle AI: An Application of Multiple Constraint Knapsack Problem (MCKP) Through Genetic Algorithm (GA)

Promoting Sports and Wellness with Social Media Advertising – An Analysis of Different Marketing Channels

Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method

Understanding The Factors Driving Consumers’ Purchase Intention of Over The Counter Medications Using Social Media advertising In Egypt

Typology of virtual brand communities’ members

IoT based Smart System to Support Agricultural Parameters: A Case Study

The Impact of Social Media Usage on the Sales Process in Small and Medium Enterprises (SMEs): A Systematic Literature Review

Creation of a Conceptual Model for Adoption of Mobile Apps for Shopping from E-Commerce Sites–An Indian Context

Agricultural products intelligent marketing technology innovation in big data era

The Usage of Cognitive Maps in the Comparison of Marketing Mix of Railway Passenger Transport

To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession

Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm

The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World

The impact of Internet on marketing activity in R&D departments in Poland

Small Business Owners Undertaking Organized Marketing Activities: Out of Need or Available Resources?

On Privacy and Security in Social Media – A Comprehensive Study

Using CRM Tools for Learning Development – The IPMA-Student Portal Example

iPhone 11 premium mobile device offers on e-commerce auction platform in the context of Marketing Mix framework and COVID-19 pandemic

Gamma irradiation technology to preservation of foodstuffs as an effort to maintain quality and acquaint the significant role of nuclear on food production to Indonesia society: A Review

Some experiences in Neuromarketing: moving from White papers to Scientific inquiries

Search Engine Marketing, Financing Ability and Firm Performance in E-commerce

Big Data as a tool helpful in communication management

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