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Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

PloS one, 2024-06, Vol.19 (6), p.e0302023-e0302023

2024

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Retweet to donate? Cause-related marketing in the era of social medialization

European journal of marketing, 2024-04, Vol.58 (4), p.1015-1046

2024

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Green Emotion: Incorporating Emotional Perception in Green Marketing to Increase Green Furniture Purchase Intentions

Sustainability, 2024-06, Vol.16 (12), p.4935

2024

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Unlocking The Power Of Trust: How High Quality Social Media Content Influences Travel Intentions

Journal of Namibian studies, 2024-01, Vol.40, p.66

2024

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Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender

African journal of business and economic research, 2024-03, Vol.19 (1), p.287

Ligaraba, Neo

2024

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Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers

Journal of theoretical and applied electronic commerce research, 2024-06, Vol.19 (2), p.958-974

2024

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Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic

Journal of theoretical and applied electronic commerce research, 2024-06, Vol.19 (2), p.1471-1492

2024

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What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

Marketing management journal, 2023-04, Vol.33 (1), p.1-15

2023

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Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis

Social behavior and personality, 2024-04, Vol.52 (4), p.1-12

2024

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How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam

Journal of Internet commerce, 2024-04, Vol.23 (2), p.172-203

2024

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The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

Sustainability, 2024-06, Vol.16 (12), p.4896

2024

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KISKORÚ FOGYASZTÓK UNIÓS VÉDELME A FELÉJÜK IRÁNYULÓ ONLINE REKLÁMOKKAL, ONLINE HIRDETÉSTECHNIKÁKKAL SZEMBEN

Pro Publico Bono - Magyar Kozigazgatas, 2023-01 (4), p.69-82

Judit, Barta

2023

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Signaling theory and its relevance in international marketing: a systematic review and future research agenda

International marketing review, 2024-04, Vol.41 (2), p.514-561

2024

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WHAT'S IN IT FOR ME? PERCEIVED VALUE OF MARKETING ACTIVITIES AS A DRIVER OF CONSUMER ENGAGEMENT ON SOCIAL NETWORK SITES

Marketing management journal, 2022-10, Vol.32 (2), p.50-69

2022

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Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. Thin-size model in South Korea

PloS one, 2024-06, Vol.19 (6), p.e0304989

2024

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Allocation of the household food budget among shopping basket items: How is it influenced by promotions?

PloS one, 2024-06, Vol.19 (6), p.e0304911-e0304911

2024

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Too Good to be Nice: The interplay between the Cause marketing and information acquisition

PloS one, 2024-05, Vol.19 (5), p.e0299157-e0299157

2024

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AN HONEST DISCUSSION ABOUT LIES: HOW COMPONENTS OF A SELLER'S LIES CAN IMPACT CUSTOMER RELATIONSHIP COMMITMENT

Marketing management journal, 2022-04, Vol.32 (1), p.17-31

2022

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Young interior designers’ creative pattern to draw potential consumers’ attention: Expectation, capital, and strategy

Journal of graphic engineering and design, 2024-06, Vol.15 (2), p.31-38

2024

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Transformative advertising: well-being Instagram messaging

The Journal of consumer marketing, 2024-06, Vol.41 (4), p.378-390

2024

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Design of sports goods marketing strategy simulation system based on multi agent technology

Journal of ambient intelligence and humanized computing, 2024-07, Vol.15 (7), p.3053-3065

Liu, Fei

2024

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The Persuasion Effect of Cause-Related Marketing on Brand Preference and Repurchase Intention: The Mediating Role of Brand Distinctiveness and Credibility

African journal of business and economic research, 2024-03, Vol.19 (1), p.243

Brew, Yaw

2024

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Enhancing local garlic industry performance through marketing chain analysis

IOP conference series. Earth and environmental science, 2024-05, Vol.1338 (1), p.12073

2024

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Presence : consumers’ different reactions to service and manufacturing firms with low CSR in social conduct

The Journal of services marketing, 2024-09, Vol.38 (6), p.677-690

2024

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From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

Sustainability, 2024-06, Vol.16 (12), p.5134

2024

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Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

Retweet to donate? Cause-related marketing in the era of social medialization

Green Emotion: Incorporating Emotional Perception in Green Marketing to Increase Green Furniture Purchase Intentions

Unlocking The Power Of Trust: How High Quality Social Media Content Influences Travel Intentions

Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender

Does Experience Matter? Unraveling the Drivers of Expert and Non-Expert Mobile Consumers

Usefulness of Online Reviews of Sensory Experiences: Pre- vs. Post-Pandemic

What Puts the Binge in Binge-Watching? Planned versus Unplanned Multi-Episode Viewing

Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis

How Does Conformity Shape Influencer Marketing in the Food and Beverage Industry? A Case Study in Vietnam

The Smell of Sustainability: Understanding Consumers’ Acceptability of Recycled Plastic Packaging with an Off-Odor

KISKORÚ FOGYASZTÓK UNIÓS VÉDELME A FELÉJÜK IRÁNYULÓ ONLINE REKLÁMOKKAL, ONLINE HIRDETÉSTECHNIKÁKKAL SZEMBEN

Signaling theory and its relevance in international marketing: a systematic review and future research agenda

WHAT'S IN IT FOR ME? PERCEIVED VALUE OF MARKETING ACTIVITIES AS A DRIVER OF CONSUMER ENGAGEMENT ON SOCIAL NETWORK SITES

Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. Thin-size model in South Korea

Allocation of the household food budget among shopping basket items: How is it influenced by promotions?

Too Good to be Nice: The interplay between the Cause marketing and information acquisition

AN HONEST DISCUSSION ABOUT LIES: HOW COMPONENTS OF A SELLER'S LIES CAN IMPACT CUSTOMER RELATIONSHIP COMMITMENT

Young interior designers’ creative pattern to draw potential consumers’ attention: Expectation, capital, and strategy

Transformative advertising: well-being Instagram messaging

Design of sports goods marketing strategy simulation system based on multi agent technology

The Persuasion Effect of Cause-Related Marketing on Brand Preference and Repurchase Intention: The Mediating Role of Brand Distinctiveness and Credibility

Enhancing local garlic industry performance through marketing chain analysis

Presence : consumers’ different reactions to service and manufacturing firms with low CSR in social conduct

From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

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