UB Paderborn / Katalog / Suche / in CDI

Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...

1 – 25 von 2.284

Sortiert nach

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739

2021

Volltextzugriff (PDF)

Well-being Marketing: An Ethical Business Philosophy for Consumer Goods Firms

Journal of business ethics, 2008-02, Vol.77 (4), p.377-403

2008

Volltextzugriff (PDF)

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

Journal of business ethics, 2010-04, Vol.93 (1), p.1-19

2010

Volltextzugriff (PDF)

Corporate Social Responsibility and the Benefits of Employee Trust: A Cross-Disciplinary Perspective

Journal of business ethics, 2011-08, Vol.102 (1), p.29-45

2011

Volltextzugriff (PDF)

Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines

Journal of Asia-Pacific business, 2021-07, Vol.22 (3), p.164-181

2021

Volltextzugriff (PDF)

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of business ethics, 2014-12, Vol.125 (4), p.693-707

2014

Volltextzugriff (PDF)

Green is the New White: How Virtue Motivates Green Product Purchase

Journal of business ethics, 2021-11, Vol.173 (4), p.759-776

Spielmann, Nathalie

2021

Volltextzugriff (PDF)

Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

Journal of business ethics, 2009-08, Vol.88 (1), p.103-113

2009

Volltextzugriff (PDF)

Direct-to-Consumer Genetic Testing and Its Marketing: Emergent Ethical and Public Policy Implications

Journal of business ethics, 2022-02, Vol.175 (4), p.669-688

2022

Volltextzugriff (PDF)

Consumer-Centered Policy Inquiries: A Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens

Journal of public policy & marketing, 2022-07, Vol.41 (3), p.216-220

2022

Volltextzugriff (PDF)

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Journal of business ethics, 2018-02, Vol.147 (3), p.679-692

2018

Volltextzugriff (PDF)

Neuromarketing: Ethical Implications of its Use and Potential Misuse

Journal of business ethics, 2017-09, Vol.144 (4), p.799-811

2017

Volltextzugriff (PDF)

Do Consumers Care About Ethical-Luxury?

Journal of business ethics, 2012-03, Vol.106 (1), p.37-51

2012

Volltextzugriff (PDF)

Cause-Related Marketing Persuasion Knowledge: Measuring Consumers' Knowledge and Ability to Interpret CrM Promotions

The Journal of consumer affairs, 2018-06, Vol.52 (2), p.373-392

2018

Volltextzugriff (PDF)

Impact of Brand Experience on Brand Equity of Online Shopping Portals: A Study of Select E-Commerce Sites in the State of Jammu and Kashmir

Global business review, 2022-02, Vol.23 (1), p.156-175

2022

Volltextzugriff (PDF)

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Journal of business ethics, 2019-07, Vol.157 (4), p.1111-1132

2019

Volltextzugriff (PDF)

Consumers' Responses to Public Figures' Transgression: Moral Reasoning Strategies and Implications for Endorsed Brands

Journal of business ethics, 2016-08, Vol.137 (1), p.101-113

2016

Volltextzugriff (PDF)

Research on country-of-origin perceptions: review, critical assessment, and the path forward

Journal of international business studies, 2024-04, Vol.55 (3), p.285-302

2024

Volltextzugriff (PDF)

Brand Aid and coffee value chain development interventions: Is Starbucks working aid out of business?

World development, 2021-07, Vol.143, p.105193, Article 105193

2021

Volltextzugriff (PDF)

Environmental and Economic Dimensions of Sustainability and Price Effects on Consumer Responses

Journal of business ethics, 2011-12, Vol.104 (2), p.269-282

2011

Volltextzugriff (PDF)

The Mediating Role of Moral Elevation in Cause-Related Marketing: A Moral Psychological Perspective

Journal of business ethics, 2019-05, Vol.156 (2), p.439-454

2019

Volltextzugriff (PDF)

Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns

Journal of business ethics, 2024-03, Vol.190 (2), p.371-398

2024

Volltextzugriff (PDF)

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

Journal of business ethics, 2021-03, Vol.169 (3), p.421-441

2021

Volltextzugriff (PDF)

Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda

Journal of public policy & marketing, 2019-10, Vol.38 (4), p.469-483

2019

Volltextzugriff (PDF)

Can an industry be socially responsible if its products harm consumers?: The case of online gambling

Journal of business ethics, 2012-11, Vol.110 (4), p.481-497

2012

Volltextzugriff (PDF)

1 – 25 von 2.284

Suche als RSS-Feed

Aktive Filter

SpracheArabisch

SpracheLitauisch

ThemaLife Sciences & Biomedicine

KollektionPAIS Index

SpracheEnglisch

ThemaConsumers

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(1.971)
Mit Volltextzugriff
(2.112)

Publikationsform

Sprache

2 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

n.n

Thema

Marketing
(2.070)
Social Sciences
(1.654)
Business & Economics
(1.469)
Business
(1.319)
Studies
(926)
Consumer Behavior
(714)
Economics
(522)
Consumer
(452)
Consumption
(437)
Ethics
(412)
Consumer Protection
(405)
Advertising
(385)
Business Ethics
(365)
Consumer Research
(363)
Social Sciences - Other Topics
(362)
Management
(356)
Economic Policy
(344)
Commercial Law
(323)
Consumer Economics: Empirical Analysis
(318)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Access via Business Source (EBSCOhost)
(1.751)
JSTOR
(1.116)
Springer Journals
(748)
Journals@OVID
(745)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(739)
Ingenta
(660)
Wiley Journals
(444)
IngentaConnect Journals
(431)
Wiley Online Library
(424)
SAGE Journals
(364)
Nexis Uni
(331)
EZB Electronic Journals Library
(192)
Publisher website
(188)
Access via Taylor & Francis
(119)
Taylor & Francis Journals Complete
(117)
Taylor & Francis
(114)
Access via ScienceDirect (Elsevier)
(86)
Elsevier Journal Backfiles on ScienceDirect (DFG Nationallizenzen)
(85)
Emerald Management 200
(77)

14 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 30 Tagen
(1)
... seit 90 Tagen
(8)