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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Journal of interactive marketing, 2009-11, Vol.23 (4), p.332-340

2009

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“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European journal of marketing, 2021-10, Vol.55 (10), p.2700-2734

2021

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Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products

Journal of consumer psychology, 2014-07, Vol.24 (3), p.336-354

2014

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Social media: The new hybrid element of the promotion mix

Business horizons, 2009-07, Vol.52 (4), p.357-365

2009

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On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Information systems research, 2021-09, Vol.32 (3), p.895-913

2021

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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management decision, 2012-01, Vol.50 (3), p.502-520

2012

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Green consumption practices for sustainability: an exploration through social practice theory

Journal of social marketing, 2020-06, Vol.10 (2), p.197-213

2020

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Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

Psychology & marketing, 2023-02, Vol.40 (2), p.347-364

2023

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Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships

Psychology & marketing, 2019-11, Vol.36 (11), p.989-1002

2019

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The Routledge Handbook of Digital Consumption

Second edition., 2022

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Be constantly different! How to manage influencer authenticity

Electronic commerce research, 2023-09, Vol.23 (3), p.1485-1514

2023

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The impact of external Word-Of-Mouth Sources on retailer sales of high-involvement products

Information systems research, 2012-03, Vol.23 (1), p.182

2012

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Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

International journal of sports marketing & sponsorship, 2016-08, Vol.17 (3), p.202-218

Baena, Verónica

2016

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

1, 2022

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Consumers and Artificial Intelligence: An Experiential Perspective

Journal of marketing, 2021-01, Vol.85 (1), p.131-151

2021

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

European journal of marketing, 2024-02, Vol.58 (2), p.471-496

2024

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Managing Brands in the Social Media Environment

Journal of interactive marketing, 2013-11, Vol.27 (4), p.242-256

2013

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State of green marketing research over 25 years (1990-2014): Literature survey and classification

Marketing intelligence & planning, 2016-01, Vol.34 (1), p.137-158

Kumar, Prashant

2016

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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Journal of marketing, 2024-07, Vol.88 (4), p.84-106

2024

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What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

The journal of product & brand management, 2020-08, Vol.29 (5), p.675-688

2020

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THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Revista Gestão em Análise, 2022-09, Vol.11 (3), p.57-69

2022

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Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

PloS one, 2024-06, Vol.19 (6), p.e0302023-e0302023

2024

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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Journal of business ethics, 2019-07, Vol.157 (4), p.1111-1132

2019

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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products

Social media: The new hybrid element of the promotion mix

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Green consumption practices for sustainability: an exploration through social practice theory

Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships

The Routledge Handbook of Digital Consumption

Be constantly different! How to manage influencer authenticity

The impact of external Word-Of-Mouth Sources on retailer sales of high-involvement products

Online and mobile marketing strategies as drivers of brand love in sports teams: Findings from Real Madrid

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Consumers and Artificial Intelligence: An Experiential Perspective

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

Managing Brands in the Social Media Environment

State of green marketing research over 25 years (1990-2014): Literature survey and classification

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Sponsored Content Advertising in a Two-Sided Market

What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions

THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Falling into the trap: A study of the cognitive neural mechanisms of immediate rewards impact on consumer attitudes toward forwarding perk advertisements

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

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