Sie befinden Sich nicht im Netzwerk der Universität Paderborn. Der Zugriff auf elektronische Ressourcen ist gegebenenfalls nur via VPN oder Shibboleth (DFN-AAI) möglich. mehr Informationen...
Sortiert nach
Open Access
    Datensatz exportieren als...
  • BibTeX
How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce
Journal of global information management, 2024-08, Vol.32 (1), p.1-29
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Content Brand Journalism Impact on Consumption and Consumer Behavior of 'Big Five' Football Clubs' Digital Products
Revista de cercetare şi intervenţie socialǎ, 2024-06, Vol.85, p.171
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Slow and steady or fast and furious: how movement speed in the digital medium impacts consumers’ risk judgments
European journal of marketing, 2024-09, Vol.58 (13), p.159-183
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload
PloS one, 2024-09, Vol.19 (9), p.e0305585
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Generation Z’s intention to use digital fashion items in the Metaverse
The Journal of consumer marketing, 2024-09, Vol.41 (6), p.674-689
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Embrace Uncertainty: Using Consumer Inoculation to Combat Online Shopping Disconfirmation
Journal of global information management, 2024-08, Vol.32 (1), p.1-26
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Do Psychological Ownership and Communicative Presence Matter? Examining How User-Generated Content in E-Commerce Live Streaming Influences Consumers’ Purchase Intention
Behavioral sciences, 2024-08, Vol.14 (8), p.696
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
The Indonesian consumer perspective on the massage industry: A conjoint analysis approach
PloS one, 2024-08, Vol.19 (8), p.e0308098
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Governing the misconduct of OTA platforms: A tripartite evolutionary game analysis considering the collaborative supervision of airlines and consumers
PloS one, 2024-08, Vol.19 (8), p.e0305876
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Insights from the COVID-19 perspective on the necessity of corporate social responsibility in times of crisis in the context of Pakistan
PloS one, 2024-08, Vol.19 (8), p.e0303675
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Determination of Taste Profile in Third Wave Coffee Brewing Methods Using Sensory Analysis
Eskisehir Osmangazi Üniversitesi sosyal bilimler dergisi, 2024-07, Vol.25 (2), p.421-439
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
From many voices, one question: Community co-design of a population-based qualitative cancer research study
PloS one, 2024-08, Vol.19 (8), p.e0309361
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Segments of Environmental Concern in Kuwait
Sustainability, 2024-01, Vol.16 (16), p.7080
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types
Humanities & social sciences communications, 2024-12, Vol.11 (1), p.1114-12, Article 1114
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Open to innovation: How a logo frame shapes consumer perception of the brand
Social behavior and personality, 2024-08, Vol.52 (8), p.1-15
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Critical Success Factors in AI Healthcare Industry Executing Service Marketing
Revista de cercetare şi intervenţie socialǎ, 2024-06, Vol.85, p.197
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Vegetable oils marketing strategies: Multimodal discourse analysis on advertising in Indonesian television
IOP conference series. Earth and environmental science, 2024-08, Vol.1379 (1), p.12015
2024
Volltextzugriff (PDF)
    Datensatz exportieren als...
  • BibTeX
Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II
Journal of historical research in marketing, 2024-08, Vol.16 (3), p.209-211
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Unpacking the Influence of Visual Density on Pizza Packaging: Sensory Expectations and Purchase Intentions
Foods, 2024-08, Vol.13 (16), p.2567
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Defining Traceability Attributes and Consumers’ Segmentation Based on Fish Attributes: A Case Study in Italy and Spain
Foods, 2024-08, Vol.13 (16), p.2518
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
The Influence of Social Media Usage and Perceived Government Market Orientation on Travel Intention to an Internet Celebrity City: Exploring the Mediating Effects of Place Attachment and Perceived Value
Behavioral sciences, 2024-08, Vol.14 (8), p.694
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Tripartite Evolutionary Game Analysis of Product Quality Supervision in Live-Streaming E-Commerce
Mathematics (Basel), 2024-08, Vol.12 (16), p.2446
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
AI-Driven Chatbots in CRM: Economic and Managerial Implications across Industries
Administrative sciences, 2024-08, Vol.14 (8), p.182
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Optimal Trade‐In and Pricing Strategy under Strategic Consumers and Sequential Innovation
Discrete dynamics in nature and society, 2024-01, Vol.2024 (1)
2024
Volltextzugriff (PDF)
Open Access
    Datensatz exportieren als...
  • BibTeX
Load Pattern Analysis and Consumer Response Potential Evaluation for Demand-Side Power Regulation
Journal of Electrical and Computer Engineering, 2024-08, Vol.2024
2024
Volltextzugriff (PDF)
1 – 25 von 98
Suche als RSS-Feed
Aktive Filter
SpracheArabisch
SpracheLitauisch
Neu hinzugefügt... seit 30 Tagen
ThemaLife Sciences & Biomedicine
SpracheEnglisch
ThemaConsumers
Suchergebnisse filtern
Filter anzeigen