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Why the Experiential View Is Vital To Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing

Journal of advertising research, 2023-06, Vol.63 (2), p.109-122

2023

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If I Understand Why a Product Looks Weird, Will I Buy It?: How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions

Journal of advertising research, 2023-12, Vol.63 (4), p.402-417

2023

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When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages

Journal of advertising research, 2006-06, Vol.46 (2), p.160-170

Wang, Alex

2006

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The Waste in Advertising Is the Part That Works

Journal of advertising research, 2004-12, Vol.44 (4), p.375-389

2004

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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Journal of advertising research, 2006-06, Vol.46 (2), p.146-159

2006

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Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument

Journal of advertising research, 2006-06, Vol.46 (2), p.209-216

2006

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The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

Journal of advertising research, 2019-12, Vol.59 (4), p.440-454

2019

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Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands

Journal of advertising research, 2016-03, Vol.56 (1), p.64-80

2016

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The Power of “Like”: How Brands Reach (and Influence) Fans Through Social-Media Marketing

Journal of advertising research, 2012-03, Vol.52 (1), p.40-52

2012

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Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer–Sponsor Relationships

Journal of advertising research, 2022-06, Vol.62 (2), p.148-166

2022

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How Credible is E-Word of Mouth Across Digital-Marketing Channels?: The Roles of Social Capital, Information Richness, and Interactivity

Journal of advertising research, 2015-03, Vol.55 (1), p.95-109

2015

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What Motivates Consumers To Re-Tweet Brand Content?: The Impact of Information, Emotion, And Traceability on Pass-Along Behavior

Journal of advertising research, 2015-09, Vol.55 (3), p.284-295

2015

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How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You the “Tingles” through Autonomous Sensory Meridian Response Cues

Journal of advertising research, 2023-12, Vol.63 (4), p.313-334

2023

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What Drives Consumers To Engage with Influencers?: Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

Journal of advertising research, 2022-03, Vol.62 (1), p.35-48

2022

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Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model

Journal of advertising research, 2024-06, Vol.64 (2), p.2024

Jensen, Jonathan A.

2024

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What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?: Guilt, Utilitarian Products, Emotional Messaging, And Fewer But Meaningful Rewards Drive Donations

Journal of advertising research, 2016-03, Vol.56 (1), p.81-94

2016

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A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement On Facebook, Instagram, YouTube, TikTok, and Twitter

Journal of advertising research, 2023-06, Vol.63 (2), p.139-159

2023

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Is Your Brand Protected?: Assessing Brand Safety Risks In Digital Campaigns

Journal of advertising research, 2023-09, Vol.63 (3), p.205-220

2023

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Ambush Marketing Is Dead, Long Live Ambush Marketing: A Redefinition and Typology Of an Increasingly Prevalent Phenomenon

Journal of advertising research, 2018-09, Vol.58 (3), p.282-296

2018

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The Effect of Guerrilla Marketing On Company Share Prices: An Event Study Analysis

Journal of advertising research, 2021-09, Vol.61 (3), p.346-361

2021

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How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention

Journal of advertising research, 2022-12, Vol.62 (4), p.2022

2022

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Can We Turn ASMR Experiences Into Advertising?: College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements

Journal of advertising research, 2023-12, Vol.63 (4), p.335-348

2023

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Can Marijuana Counter-Marketing Prevent Underage Use?: Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign

Journal of advertising research, 2021-12, Vol.61 (4), p.456-471

2021

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Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity

Journal of advertising research, 2017-12, Vol.57 (4), p.368-378

2017

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Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity

Journal of advertising research, 2022-12, Vol.62 (4), p.2022

2022

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Why the Experiential View Is Vital To Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing

If I Understand Why a Product Looks Weird, Will I Buy It?: How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions

When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages

The Waste in Advertising Is the Part That Works

Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data

Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument

The Perceived Fit between Instagram Influencers and the Endorsed Brand: How Influencer–Brand Fit Affects Source Credibility and Persuasive Effectiveness

Measuring Consumers' Engagement With Brand-Related Social-Media Content: Development and Validation of a Scale that Identifies Levels of Social-Media Engagement with Brands

The Power of “Like”: How Brands Reach (and Influence) Fans Through Social-Media Marketing

Managing the Transparency Paradox Of Social-Media Influencer Disclosures: How to Improve Authenticity and Engagement When Disclosing Influencer–Sponsor Relationships

How Credible is E-Word of Mouth Across Digital-Marketing Channels?: The Roles of Social Capital, Information Richness, and Interactivity

What Motivates Consumers To Re-Tweet Brand Content?: The Impact of Information, Emotion, And Traceability on Pass-Along Behavior

How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You the “Tingles” through Autonomous Sensory Meridian Response Cues

What Drives Consumers To Engage with Influencers?: Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model

What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform?: Guilt, Utilitarian Products, Emotional Messaging, And Fewer But Meaningful Rewards Drive Donations

A Comparison of Social Media Influencers’ KPI Patterns across Platforms: Exploring Differences in Followers and Engagement On Facebook, Instagram, YouTube, TikTok, and Twitter

Is Your Brand Protected?: Assessing Brand Safety Risks In Digital Campaigns

Ambush Marketing Is Dead, Long Live Ambush Marketing: A Redefinition and Typology Of an Increasingly Prevalent Phenomenon

The Effect of Guerrilla Marketing On Company Share Prices: An Event Study Analysis

How the Impact of Social Media Influencer Disclosures Changes over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention

Can We Turn ASMR Experiences Into Advertising?: College-Age Consumers’ Perceptions Of ASMR Contents and Advertisements

Can Marijuana Counter-Marketing Prevent Underage Use?: Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign

Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity

Managing Creativity in the Age Of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity

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