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State of Art and Science in Sponsorship-Linked Marketing
Journal of advertising, 2008-09, Vol.37 (3), p.41-55
2008
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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION
Journal of advertising, 2005-12, Vol.34 (4), p.11-23
2005
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PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES
Journal of advertising, 2005-12, Vol.34 (4), p.41-54
2005
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BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player's Cigarette Brand Marketing
Journal of advertising, 2005-12, Vol.34 (4), p.81-92
2005
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The Implications of Third-Party Customer Complaining for Advertising Efforts
Journal of advertising, 2010-07, Vol.39 (2), p.21-34
2010
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Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm
Journal of advertising, 2008-04, Vol.37 (1), p.45-57
2008
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THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)
Journal of advertising, 2005-12, Vol.34 (4), p.25-40
2005
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THE LEGAL CHALLENGE OF INTEGRATED MARKETING COMMUNICATION (IMC): Integrating Commercial and Political Speech
Journal of advertising, 2005-12, Vol.34 (4), p.93-102
2005
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Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Journal of advertising, 2022, Vol.51 (1), p.4-21
2022
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A Decade of Online Advertising Research: What We Learned and What We Need to Know
Journal of advertising, 2019-01, Vol.48 (1), p.1-13
2019
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David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Journal of advertising, 2021-10, Vol.50 (5), p.584-602
2021
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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
Journal of advertising, 2014-04, Vol.43 (2), p.128-141
2014
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Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
Journal of advertising, 2014-04, Vol.43 (2), p.181-195
2014
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Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Journal of advertising, 2016-04, Vol.45 (2), p.157-168
2016
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Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising
Journal of advertising, 2021-10, Vol.50 (5), p.548-564
2021
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Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements
Journal of advertising, 2020-01, Vol.49 (1), p.34-60
2020
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Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects
Journal of advertising, 2020-05, Vol.49 (3), p.320-343
2020
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Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising
Journal of advertising, 2020-03, Vol.49 (2), p.109-124
2020
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Is Your Product Really Green? A Content Analysis to Reassess Green Advertising
Journal of advertising, 2016-01, Vol.45 (1), p.85-93
2016
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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising
Journal of advertising, 2021-03, Vol.50 (2), p.119-138
2021
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Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital
Journal of advertising, 2021-10, Vol.50 (5), p.528-547
2021
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Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages
Journal of advertising, 2021-10, Vol.50 (5), p.565-583
2021
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Integrated Marketing Communication Capability and Brand Performance
Journal of advertising, 2015-01, Vol.44 (1), p.37-46
2015
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A Dual-Process Model of Interactivity Effects
Journal of advertising, 2009-07, Vol.38 (2), p.53-68
2009
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Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis
Journal of advertising, 2015-04, Vol.44 (2), p.105-113
2015
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