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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013-03, Vol.39 (1), p.102-121

Barker, Rachel

2013

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Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

Communicatio, 2015-01, Vol.41 (1), p.131-151

2015

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Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Journal of marketing communications, 2024-04, Vol.30 (3), p.283-300

2024

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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Marketing communication in luxury research: a framework-based literature review and research agenda

Journal of marketing communications, 2022-07, Vol.28 (5), p.560-589

2022

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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

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Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

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Influencer marketing: a scoping review and a look ahead

Journal of marketing management, 2023-07, Vol.39 (11-12), p.933-964

2023

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A step change in marketing communication education - the next urgent steps for research

Journal of marketing communications, 2024-02, Vol.30 (2), p.152-165

2024

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Competitive advantage for life: an industry view of marketing communication education

Journal of marketing communications, 2024-02, Vol.30 (2), p.265-281

2024

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Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of marketing communications, 2021-10, Vol.27 (7), p.742-761

2021

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Exploring Youtube Marketing Communication Among 200 Leading National Advertisers

Journal of promotion management, 2021-01, Vol.27 (4), p.487-502

2021

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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Journal of marketing communications, 2022-04, Vol.28 (3), p.272-290

Taufique, Khan Md Raziuddin

2022

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Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Journal of marketing communications, 2023-07, Vol.29 (5), p.433-454

2023

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Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

Journal of promotion management, 2011-01, Vol.17 (1), p.1-20

2011

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Sportswashing: exploiting sports to clean the dirty laundry

International journal of advertising, 2024-02, p.1-19

2024

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Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan

Social semiotics, 2023-11, p.1-22

Lee, Yi-Jing

2023

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Factors affecting family firms' communication behaviour: a cross-cultural study

International journal of advertising, 2019-02, Vol.38 (2), p.276-295

2019

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Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of marketing for higher education, 2021, Vol.31 (1), p.58-90

2021

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Design and Communication of Ecological Content on Sustainable Packaging in Young Consumers' Opinions

Journal of food products marketing, 2016-08, Vol.22 (6), p.707-716

Jerzyk, Ewa

2016

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Examining the role of social CRM capability in online marketing communication

Journal of Marketing Communications, 2023-02, Vol.29 (2), p.118-136

2023

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Building strong brands in a modern marketing communications environment

Integrating online communities within business-to-business marketing communications: an exploratory study

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Social Media Engagement of Berlin and Prague Museums

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Marketing communication in luxury research: a framework-based literature review and research agenda

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Contemporary Marketing Communications Framework for Football Clubs

Influencer marketing: a scoping review and a look ahead

A step change in marketing communication education - the next urgent steps for research

Competitive advantage for life: an industry view of marketing communication education

Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Exploring Youtube Marketing Communication Among 200 Leading National Advertisers

Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

Sportswashing: exploiting sports to clean the dirty laundry

Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan

Factors affecting family firms' communication behaviour: a cross-cultural study

Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Design and Communication of Ecological Content on Sustainable Packaging in Young Consumers' Opinions

Examining the role of social CRM capability in online marketing communication

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