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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Cogent social sciences, 2023-12, Vol.9 (2)

2023

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Ecotourism social media initiatives in China

Journal of sustainable tourism, 2017-03, Vol.25 (3), p.416-432

2017

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Maturity in leaps and bounds - organisational listening for customer engagement

Journal of marketing communications, 2023-02, Vol.29 (2), p.179-190

2023

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MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS

Journal of business economics and management, 2018-11, Vol.19 (3), p.500-520

2018

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Integrating social media within an integrated marketing communication decision-making framework

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1522-1558

2017

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Interactivity and Branding: Public Political Communication as a Marketing Tool

Journal of political marketing, 2015-01, Vol.14 (1-2), p.111-128

Lilleker, Darren G.

2015

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Industry and agency views of social media: Issues implementing dialogic communication

Journal of marketing communications, 2016-07, Vol.22 (4), p.437-454

2016

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THE ROLE OF INFLUENCERS AND OPINION FORMERS MARKETING ON CREATIVE BRAND COMMUNICATION

Creativity studies, 2023-06, Vol.16 (2), p.371-383

2023

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Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach

Journal of promotion management, 2020-01, Vol.26 (1), p.1-18

2020

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Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

Journal of marketing communications, 2014, Vol.20 (1-2), p.147-158

2014

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PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS: Twitter and Facebook as arenas for political communication

Information, communication & society, 2013-06, Vol.16 (5), p.757-774

2013

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Emoji rhetoric: a social media influencer perspective

Journal of marketing management, 2018-10, Vol.34 (15-16), p.1272-1295

2018

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Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Journal of advertising, 2022, Vol.51 (1), p.4-21

Lou, Chen

2022

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Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication

International journal of strategic communication, 2019-08, Vol.13 (4), p.321-335

2019

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Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Journal of advertising, 2014-04, Vol.43 (2), p.181-195

2014

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of marketing communications, 2023-01, Vol.29 (1), p.1-25

2023

Volltextzugriff (PDF)

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

International journal of strategic communication, 2019-08, Vol.13 (4), p.261-277

2019

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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

International journal of advertising, 2011-01, Vol.30 (1), p.47-75

2011

Volltextzugriff (PDF)

The effect of social media communication on consumer perceptions of brands

Journal of marketing communications, 2016-03, Vol.22 (2), p.189-214

2016

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Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Journal of advertising, 2021-03, Vol.50 (2), p.119-138

2021

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Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle

Political communication, 2018-04, Vol.35 (2), p.155-177

2018

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When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers

Javnost (Ljubljana, Slovenia), 2022-07, Vol.29 (3), p.301-317

2022

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Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

Journal of advertising, 2021-10, Vol.50 (5), p.528-547

2021

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Integrating online communities within business-to-business marketing communications: an exploratory study

Social Media Engagement of Berlin and Prague Museums

Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Ecotourism social media initiatives in China

Maturity in leaps and bounds - organisational listening for customer engagement

MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS

Integrating social media within an integrated marketing communication decision-making framework

Interactivity and Branding: Public Political Communication as a Marketing Tool

Industry and agency views of social media: Issues implementing dialogic communication

THE ROLE OF INFLUENCERS AND OPINION FORMERS MARKETING ON CREATIVE BRAND COMMUNICATION

Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach

Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior

PERSONALIZED CAMPAIGNS IN PARTY-CENTRED POLITICS: Twitter and Facebook as arenas for political communication

Emoji rhetoric: a social media influencer perspective

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication

Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

The effect of social media communication on consumer perceptions of brands

Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising

Technology Firms Shape Political Communication: The Work of Microsoft, Facebook, Twitter, and Google With Campaigns During the 2016 U.S. Presidential Cycle

When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital

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